Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Sarah Shelest, Christopher Trotman, Rob Clark and Alison Fleming

Reminder: you are a human first, marketer second. Seems a silly affirmation however it’s a fine art balancing being “human” with being “brand”, being engaging while still being respected. That coupled with the fact that the online world has no tolerance for humanity that is insincere, can be paralyzing. This is why we must remind ourselves to be more human, and as humans, we will make mistakes in this process, and learn from them, and be better as a result.

This week’s edition of Digital Digest explores how a dose of humanity can be highly effective, per the first two points. However, misguided humanity can backfire quickly (see the third piece) and “humanity” without discretion can be, in a word, disastrous.          

Read more »

May 17, 2013 by Alison Fleming in Digital Digest, Our Ideas | 0 comments

Global Toronto’s Sean O’Shea, Host of the CPRS Toronto ACE Awards 2013

On April 24^th, Edelman was proud to spend an evening celebrating successful PR campaigns with our colleagues and esteemed clients at the annual CPRS Toronto ACE Awards 2013 gala. With our often hectic and busy days, it was nice to sit back and take a moment to celebrate accomplishments throughout the year with our peers in the industry. The gala took place at the beautifully renovated Arcadian Court and the evening kicked off with a cocktail reception, followed by a delicious three-course dinner. Global Toronto’s Sean O’Shea was our MC for the evening. Read more »

May 13, 2013 by Christine Lu in Our Ideas | 0 comments