Edelman is the leading independent global PR firm. We’re pushing the boundaries of traditional PR, using the latest social media and digital tools to establish a new era of public engagement between organizations and their constituents. With offices in Montreal, Toronto, Calgary and Vancouver, and affiliates from coast to coast, Edelman Canada is helping to re-define 21st century communications for local and national clients across the country.

our work

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our ideas

Post-DX3, A Podcast Series: Episode 6

Devon Pod

In our latest post-DX3 podcast, Edelman Digital’s Devon Burke (senior account manager) and Jonathan Sy (senior director, Digital Operations) sit down to talk about social media for the B2B audience. Topics include using social media to build rapport, marketing automation and personalization, the influence of B2B social media in the sales funnel and measuring its influence. Read more »

April 24, 2014 by in Our Ideas | 0 comments

The Work-Life Balance Debate: Edelman’s 7-to-7 Rule

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France recently introduced a new labour agreement that prevents employees from responding to work emails after 6pm. This story has sparked a debate about work-life balance, and the growing pressure that employees feel to be on call every hour of the day.

But you don’t need to live in France to have a life outside of work. At Edelman Toronto, we have what we call the 7-to-7 rule, which asks that employees do not send emails between 7:00pm and 7:00am. There are, of course, exceptions (for example, an urgent request), but the idea is that, to encourage a positive work-life balance you should not be expected to check your work emails outside of this time-frame.

Read more »

April 21, 2014 by in Our Ideas | 0 comments

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our leadership

Alan VanderMolen
John Clinton, CEO, Edelman Canada
Paul Welsh - Chief Commercial Officer, Edelman Canada
Patti Schom-Moffatt - Chief Client Officer
Lisa Kimmel, General Manager, Edelman Toronto
Kim Peacock, General Manager, Edelman Canada West
Yanik Deschênes
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Tristan Roy, National Digital Practice Leader