Edelman is the leading independent global PR firm. We’re pushing the boundaries of traditional PR, using the latest social media and digital tools to establish a new era of public engagement between organizations and their constituents. With offices in Montreal, Toronto, Calgary and Vancouver, and affiliates from coast to coast, Edelman Canada is helping to re-define 21st century communications for local and national clients across the country.

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Aaron Patzer, Founder of Mint.com

our ideas

Digital Digest #126: It’s Human Nature

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-WeirSarah Shelest, Christopher TrotmanRob Clark and Alison Fleming

Reminder: you are a human first, marketer second. Seems a silly affirmation however it’s a fine art balancing being “human” with being “brand”, being engaging while still being respected. That coupled with the fact that the online world has no tolerance for humanity that is insincere, can be paralyzing. This is why we must remind ourselves to be more human, and as humans, we will make mistakes in this process, and learn from them, and be better as a result.

This week’s edition of Digital Digest explores how a dose of humanity can be highly effective, per the first two points. However, misguided humanity can backfire quickly (see the third piece) and “humanity” without discretion can be, in a word, disastrous.          

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May 17, 2013 by in Digital Digest, Our Ideas | 0 comments

Edelman Shines Bright at the CPRS Ace Awards

Global Toronto’s Sean O’Shea, Host of the CPRS Toronto ACE Awards 2013

On April 24th, Edelman was proud to spend an evening celebrating successful PR campaigns with our colleagues and esteemed clients at the annual CPRS Toronto ACE Awards 2013 gala. With our often hectic and busy days, it was nice to sit back and take a moment to celebrate accomplishments throughout the year with our peers in the industry. The gala took place at the beautifully renovated Arcadian Court and the evening kicked off with a cocktail reception, followed by a delicious three-course dinner. Global Toronto’s Sean O’Shea was our MC for the evening. Read more »

May 13, 2013 by in Our Ideas | 0 comments

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our leadership

Gail Becker: Chair, Canada, Latin America & Western Region, U.S.
John Clinton, CEO, Edelman Canada
Paul Welsh - Chief Commercial Officer, Edelman Canada
Patti Schom-Moffatt - Chief Client Officer
Lisa Kimmel, General Manager, Edelman Toronto
Kim Peacock, General Manager, Edelman Canada West
Anik Trudel - Deputy General Manager, Edelman Montreal
Tanya Anand – Vice President and Managing Director, Edelman Calgary
Tristan Roy, National Digital Practice Leader