Edelman is the leading independent global PR firm. We’re pushing the boundaries of traditional PR, using the latest social media and digital tools to establish a new era of public engagement between organizations and their constituents. With offices in Montreal, Toronto, Calgary and Vancouver, and affiliates from coast to coast, Edelman Canada is helping to re-define 21st century communications for local and national clients across the country.

our work

Feature Image MiOsquirtCar
CAO Feature Image
Kraft Hockeyville Feature Image (UPDATED)

our ideas

Trust in traditional media stronger in Quebec than in the rest of Canada

According to Edelman’s 2015 Trust Barometer, the government is the least trusted institution in Quebec

March 25th, 2015, Montreal, QC - The Quebec results of the 15th edition of Edelman’s Trust Barometer, which are part of the largest annual poll on trust conducted globally, show that trust in the media is stronger in Quebec than in any other Canadian province (59 per cent in Quebec compared to 51 per cent in the ROC). NGOs, which include academic institutions (57 per cent), and business (53 per cent), follow closely behind, with the government (42 per cent) coming in last place.

Read more »

March 27, 2015 by in Our Ideas | 0 comments

“It’s easy to assume that the natural leaders in your company will always display those winning qualities. But if the executive team doesn’t make a conscious effort to lead those leaders – and that includes communicating with them frequently and openly – the trust that’s so crucial to retaining and nurturing these top-performing employees will be lost.”

In this edition of the Globe Careers’ Leadership Lab series, Lisa Kimmel, president of Edelman Canada, discusses the big transition occurring at Edelman with restructuring the way our teams operate. Despite the uncertainty that comes with a big transition within a business, Lisa lists some key insights from her own experience and Edelman’s Employee Engagement team, on how treating employees well will nurture them into leaders. Read the full article here.

March 26, 2015 by in External posts | 0 comments

Read more of Our Ideas »

our leadership

Alan VanderMolen
John Clinton, CEO, Edelman Canada
Lisa Kimmel, General Manager, Edelman Toronto
Paul Welsh-Chief Commercial Officer-Canada-200x200
Patti Schom-Moffatt - Chief Client Officer
tristan roy 2
Jordan Doucette
Scott Evans
Kim Peacock 2