In our next post-DX3 podcast, account executive on the technology team, Erin Meagher, sits down with digital account manager in the consumer practice, Adam Weitner, and senior digital account manager, Andrew Stewart, to talk about community management. Topics include best practices for content development, the benefits of timely versus pre-planned content as well as the importance of having an effective crisis plan in place. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jill de Larzac, Adam Weitner, Erin Collett & Toru Levinson.
Audiences have evolved and so have the platforms they use and the content they demand. Consumers are no longer excited about the brand being the centre of the story, they want brands to put them in the driver’s seat and make them the hero. Your fans want the story to be for them and about them and some brands have started to truly make that happen. Gone are the days of push marketing in social media, it’s now about making the experience unforgettable by providing something that’s both exciting and personal. Read more »