Edelman is the leading independent global PR firm. We’re pushing the boundaries of traditional PR, using the latest social media and digital tools to establish a new era of public engagement between organizations and their constituents. With offices in Montreal, Toronto, Calgary and Vancouver, and affiliates from coast to coast, Edelman Canada is helping to re-define 21st century communications for local and national clients across the country.

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Digital Digest #202: The Monster Mash(up)

We were working in the office late one night, when our eyes beheld an eerie sight: a Monster Mash(up) of this week’s best reads in digital marketing and strategy. Today, we share some scary good Halloween content, look at how brands are thinking outside of the box to drive app downloads and explain the latest from Facebook.

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October 31, 2014 by in Digital Digest, Our Ideas | 0 comments

What New Privacy Rules in Canada Mean for Your Business

Blog repost

This post is part of a series on Cybersecurity. It was originally posted on Edelman.com.

On July 1, 2014, the Canadian government introduced Anti-Spam Legislation (CASL) – a new law designed to regulate certain forms of electronic contact – including emails, texts, social media messages or any other form of electronic communication to a recipient. The underlying principle behind CASL is that such activities can only be carried out with consent from the recipient, under an “opt-in” approach.

If you are doing business in Canada, or planning to do so, it’s good policy to employ best practices and engage with your stakeholders by following the new rules. Furthermore, you also need to familiarize yourself with CASL and its implications given that violations can carry significant monetary penalties. The law also applies to electronic messages originating outside Canada. Companies can be fined for up to $10,000,000 per violation. In addition to monetary penalties, companies could also potentially face criminal charges. Read more »

October 29, 2014 by in Our Ideas | 0 comments

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Alan VanderMolen
John Clinton, CEO, Edelman Canada
Paul Welsh - Chief Commercial Officer, Edelman Canada
Patti Schom-Moffatt - Chief Client Officer
Lisa Kimmel, General Manager, Edelman Toronto
Kim Peacock, General Manager, Edelman Canada West
Tristan Roy, National Digital Practice Leader