In our latest post-DX3 podcast, Edelman Digital’s Devon Burke (senior account manager) and Jonathan Sy (senior director, Digital Operations) sit down to talk about social media for the B2B audience. Topics include using social media to build rapport, marketing automation and personalization, the influence of B2B social media in the sales funnel and measuring its influence. Read more »
France recently introduced a new labour agreement that prevents employees from responding to work emails after 6pm. This story has sparked a debate about work-life balance, and the growing pressure that employees feel to be on call every hour of the day.
But you don’t need to live in France to have a life outside of work. At Edelman Toronto, we have what we call the 7-to-7 rule, which asks that employees do not send emails between 7:00pm and 7:00am. There are, of course, exceptions (for example, an urgent request), but the idea is that, to encourage a positive work-life balance you should not be expected to check your work emails outside of this time-frame.