Today, Edelman’s general manager in Toronto, Lisa Kimmel, is among those recognized by WXN with its Canada’s Most Powerful Women: Top 100 award. Those of us who have had the privilege to work with Lisa over the course of her career, whether as a colleague or client, can certainly agree that there is something special about her. And accordingly, she’s achieved significant success at a young age. But powerful? Really?
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Erica Adelson, Sarah Shelest, Alex McBrien, Jordana Levine, Jeff Lang-Weir and Alison Fleming.
While we often think of the user experience in technical terms – whether that’s mobile-optimization, visual design or how consumers navigate through websites – as marketers, we know that the user experience isn’t just about the ways people use our products. It’s also about reimagining how we can extend consumers’ experience with our brand beyond the product. In the world of cinema, this can be about recreating movie magic outside of the theatre, responding to issues in real-time, maximizing ad potential or creating shareable content using the familiar trappings of the holiday season.