We know consumers are more connected than ever – but who do they trust? Year after year, research has shown that a “person like me” continues to rank highly when it comes to the sources that consumers rely on for accurate information. In this week’s Digital Digest, we take a look at how brands are injecting authenticity and a human voice into the ways they communicate.
For the 14th year, and the third here in Vancouver, Edelman’s Trust Barometer has revealed the state of the public’s trust in business, government and institutions. Edelman and the Vancouver Board of Trade presented the most recent findings from the Barometer today to a room full of CEOs, executives and board members from a variety of industries.