Yanik Deschênes

Yanik Deschênes

General Manager, Edelman Montreal

Yanik has more than 15 years of experience in communications, public relations, marketing and issues management. His professional background boasts significant achievements at prominent agencies (Sid Lee, Cossette and NATIONAL), at leading retailer Walmart Canada Corp., as well as within the advertising industry (Association of Quebec Advertising Agencies) and in government agency (Canadian Space Agency).

A strategy-focused, result-oriented professional who is respected and acknowledged in Canada’s communications and media industry, Yanik is a team player and a unifying leader whose impeccable track record includes several complex and large-scale projects, such as:

  • He helped make Sid Lee the agency of the year in 2013, established C2MTL (an international conference on business and creativity) and directed numerous projects for major national and international clients.
  • At AAPQ, he rallied 68 presidents of Quebec advertising agencies, as well as governments and the creative industry in the province, behind the Montreal.ad project. He also led several successful trade missions abroad.
  • At Walmart Canada, he significantly improved the retailer’s reputation at the provincial and national levels by managing issues and establishing important programs (e.g. Achat Québec). He also led negotiations with the relevant authorities on the complex issues of reputation management with regard to social responsibility and sustainable development (e.g. sweatshops, unions, ethical sourcing, etc.)
  • At the Canadian Space Agency, he managed media relations for Canada’s most important space missions, i.e. STS-96, STS-97 and STS-100.

Yanik is a professional duly accredited (APR) by the Canadian Public Relations Society. As a lawyer and a member in good standing of the Quebec Bar, he has wide-ranging expertise in media relations, issues management and social media. He is also a veteran spokesman who has faced hostile situations (e.g. Walmart), has well-developed strategic thinking, as well as excellent writing skills in French and English.