Posted by Digital Digest (01.04.11)
Digital Digest – What’s new and emerging in marketing, technology and strategy
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Signal, Curation, Discovery
While I’m not sure about John Battelle’s prediction that Tumblr will be the next big platform in the evolution of digital (Nothing against Tumblr, I like it and use it) but I like his explanation of how the web evolved from curation (Yahoo) to discovery (Google) to filtering signal from noise (Facebook and then Twitter). Remember when we the web was for surfing?
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YouTube Rewind 2010: Year in Review
Double rainbows, Old Spice Guy, OK Go’s Rube Golderberg machine, Kesha Parody and more…
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79% of all U.S. Moms with Kids Under 18 are Active on Social Media Marketers will want to perk up for these results: 23% of these social media moms have purchased a children’s product as a result of a review or recommendation they read on social media. And the most active moms are even more influenced by their online social networks, with 43% of those who log on at least once a day report purchasing based on a review they read online.
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New Year’s Eve House Party Requires Foursquare Checkin to Get In Assuming enough people show up, this could guarantee you a swarm badge. Erin Sparling and Nicholas Hall created an unlocking mechanism that unlocks the door once a guest has checked into the venue using FourSquare.
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The 4-Hour Body: How Do You Follow Up A #1 Bestseller Without Repeating Yourself?
It would be easy for Tim Ferris to simply update the material from “The Four Hour Work Week” with new time management techniques and create a bankable sequel but Tim preferred to write about his other obsession, physical optimization. After crunching some numbers, particularly, the top 10 Google searches that drive traffic to his blog, he convinced publishers to take a gamble on a new topic.
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Google Zeitgeist 2010 (Video)
The Year in Review based on the most searched terms on Google. Happy New Year and looking forward to a great 2011.