Digital Digest #16

Digital Digest – What’s new and emerging in marketing, technology and strategy


Social Media and the End of Demographics

Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

Rather than Demographics, Look at How People Entertain Themselves


The Social Engagement Journey

Ants Eye view have mapped out a 5-stage transformation process in which a company goes from traditional business to fully integrated cusomter-centric social businesses.

Becoming More Social


Redditors are Mostly Male, Facebookers are Mostly Female, LinkedInites are Rich [Infographic]

The gender distribution on the social networks showed that majority of Facebook, Twitter, MySpace and Ning users are females, where as with Reddit and Digg its the other way round. LinkedIn (client) is the only social network that has almost an equal number of male and female users and it’s also the most educated of the social networks.

Who Hangs Out Where in Social


The Khan Academy

Salman Khan quit his job as a hedge fund manager to teach math over the internet. He has expanded his Khan academy to encompass over 39 million lessons ranging from a wide variety of subjects from ancient history to organic chemistry. The aim is to empower everyone, everywhere with a free, world-class education.

‘Cause Knowing is Half the Battle


When Facebook Makes us Sad

Montesquieu said, “If we only wanted to be happy it would be easy; but we want to be happier than other people, which is almost always difficult, since we think them happier than they are.” According to new research, Facebook might be making that tendency worse.

The Facebook way to Keeping up With the Joneses


AOL, Burnett To Produce Cliffs Notes Shorts
AOL and TV producer Mark Burnett have entered into a production agreement to co-develop a series of comedic video shorts based on CliffsNotes Literature Guides. So now you don’t have to watch the feature length adaptation of the assigned book. You can watch the 2 minutes short.

Shakespeare in 2 Minutes

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