Digital Digest #17
Digital Digest – What’s new and emerging in marketing, technology and strategy
Are Social Games Evil?
Jonathan Blow, creator of the innovative platform/puzzle game “Braid”, takes a swing at Zynga (the developer of the uber-popular Farmville], comparing the social game company (and its ilk) to big tobacco. At the core of his message is a warning not just for game developers, but for all marketers: consumer opinions will eventually turn against certain practices, as it has against many other forms of marketing.
Why Curated Membership Communities Are Today’s Most Important Networks
Nathaniel Whittemore tells the story of how he harnessed TED’s ‘curated membership community’ to launch TEDxVolcano, the world’s first popup conference, in less than 36 hours and while European flights were grounded by the eruption of Eyjafjallajokull in Iceland. In so doing, he makes the case that curated communities have become an increasingly central tool of modern, professional life.
Apps Outside the App Store
The Apple App Store may have generated 82.7% of total global application store revenue in 2010, but that doesn’t mean companies with alternative ideas about app distribution have thrown in the towel just yet. ReadWriteWeb looks at 5 trends for application distribution that take a different approach.
Old Media Is Being Unbundled, Just Like Telecom Was
In his latest missive, Om Malik argues that as more of their traffic migrates online, old media empires are seeing the connection between their content and their distribution come undone – just as phone companies lost control of the ‘last-mile’ of their distribution network (the part that goes into your home), leading to increased competition. As Facebook, Zynga, Netflix and Twitter siphon off attention (and thus time) from what we have so far known as media, perhaps it is time for the media industry to re-imagine the definition of media?
Has PR taken over the media?
The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. The website allows readers to paste press releases into a “churn engine” which compares the text with a constantly updated database of more than 3m articles and assigns each article a “churn rating”, show the percentage of any given article that has been reproduced from publicity material.
Changing the way the world conducts web meetings
Popular presentation-sharing service Slideshare launched a new web-meeting platform called Zipcast. Currently in public beta testing, Zipcast promises “a simple, fast and social web conferencing system, where the experience is entirely browser-based.”