Archive for March, 2011
Contest Considerations – Age of Majority in Canada
When administrating a contest or sweepstakes in Canada, you’ll want to be sure that your official rules and entry form clearly state the minimum age a participant must be to make their entry eligible/legal in Canada.
March 29, 2011 in Contest Considerations, Our IdeasMesh ’11
Details for mesh ’11 are now up at www.meshconference.com. As a founding sponsor we’re proud (and very, very excited) to be supporting mesh into its sixth year. Read more »
March 28, 2011 in Events, Our IdeasDigital Digest – Galvanizing Your Organization to Help in a Disaster
Digital Digest – What’s new and emerging in marketing, technology and strategy
———————————–
Galvanizing Your Organization to Help in a Disaster
“There are times when a cause campaign is not about mutual reward for brand and beneficiary,” argues Geoff Livingston. As the relief effort continues in Japan, there are several things organizations can do when their employees and stakeholders want to provide support. Ensuring that your organization is motivated by a clear resolve to help, should be first and foremost.
March 25, 2011 in Digital Digest, Our Ideas
The Heart Truth Fashion Show 2011, Livestream broadcast
The Heart Truth Fashion Show is taking place tonight, Thursday, March 24, 8pm EDT/5pm PDT. Now in its fourth year, it’s an exciting year full of firsts for our cross-country team:
- For the first time, Canadian men will grace the catwalk to show their support for women’s heart health, along with some of Canada’s top female celebrities modeling red dress designs for 2011. See the full line up of models here.
- For the first time, our team will be producing the fashion show from top to bottom at the historic Carlu in Toronto, in lead up to Spring Fashion Week.
- And for the first time, The Heart Truth Fashion Show will be broadcast live online for the Canadian public to watch: www.facebook.com/TheHeartTruth. This broadcast will use cutting edge technology (Livestream) to bring the event to our Facebook community, and we wanted to invite everyone to take a moment to tune in and watch.
How the Tablet Could Finally Stop the Press
I read with interest this week media speculation that Montreal-based French language newspaper La Presse was apparently planning to make the bold step of phasing out its print edition with the promise of a free tablet to those purchasing a three year subscription to their digital edition.
If the speculation proves to be true – and it should be stressed that La Presse have so far remained tight-lipped – such a strategy is an interesting one: make a significant investment in upfront hardware costs in exchange for enticing a large portion of your 200,000 readers to start reading the digital edition of La Presse. This would drive readers to your online content while potentially making a case for phasing out the print edition altogether.
March 18, 2011 in Our Ideas, The Zeitgeist StreamThe NHL is tribal. That’s why the rest of us can’t understand it
Since humans first came together, we’ve defined ourselves by tribes.
Over the centuries tribes have been responsible for some of man’s greatest triumphs and innovations, leading us from a place of wandering nomads through to the enlightenment and reformation, and the industrial and post-industrial age. Tribes have also been responsible for some of our greatest atrocities. Read more »
March 16, 2011 in Our Ideas
BC Doctors of Optometry Campaign
How nonprofits can teach the private sector about everything
In a column in Toronto Life published for the web on Monday afternoon, Jesse Brown argued that “the only way to get the best selection of television shows and movies is to steal them.” Comments attacking the author started pouring in immediately. “Well Jesse, at least you acknowledge that what you’re doing is stealing,” wrote Quentin. “Do you realize that the real victims of your civil disobedience will be creators?” asked Amy. And cabma wrote, in a more direct tone, “the logic you use to justify your actions is pathetic.”
And they just kept coming. Around 5 pm, Jesse mused on Twitter, “Not to sound paranoid…..but am I getting astro-turfed in the comments here?”
The Art of Marketing Recap
This post also appears on Socially Mediated Life
Last Monday, I had the pleasure of watching five amazing speakers at the top of their game at The Art of Marketing. Here are some takeaways.
We don’t like throwing around the G-word that often but Avinash is a true guru when it comes to web and social analytics. His blog Occam’s Razor, is a staple on many an analyst’s RSS reading list and he is an impassioned speaker that didn’t pull any punches. Fortunately, none of the companies that he pointed out needing improvements were Edelman clients.
March 15, 2011 in Our Ideas, The Zeitgeist StreamDigital Digest – Older users propelling growth in Canadian Internet use
Digital Digest – What’s new and emerging in marketing, technology and strategy
———————————–
Older users propelling growth in Canadian Internet use
According to comScore’s new numbers, Canadians spent an average of 43.5 hours online per month in the fourth quarter of 2010, nearly double the average of 23.1 hours surfed by 11 other countries surveyed. An increasing number of older users is propelling that growth. Increasingly we are turning to political news and newspaper websites, while turning away from traditional email websites, such as Hotmail and Gmail, according to the numbers for 2010 released by comScore, an Internet-usage-monitoring company.
March 11, 2011 in Digital Digest, Our IdeasDigital Digest (03.04.11)
Digital Digest – What’s new and emerging in marketing, technology and strategy
———————————–
How the Guardian went digital — and Survived
We all want to know what’s going to happen to journalism in the next 10 years, 5 years, three months. The good news? Journalism has a bright future. The bad news? Newsrooms are going to have to “rapidly and erratically downsize the legacy media part of the business” in order to survive.
J-School is Still Worth the Tuition
March 7, 2011 in Digital Digest, Our Ideas
Twitter: Television’s Peanut Gallery
This post also appears on Socially Mediated Life
During this year’s Oscars, I had two screens going. The big one was showing the 83rd Annual Academy Awards. The smaller laptop screen was showing the #oscars feed.
March 2, 2011 in Our Ideas, The Zeitgeist Stream