Archive for June, 2011
Digital Digest: The Coming Facebook Redesign
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog, sually served up on Fridays but today we’re delivering a special pre-Canada Day edition. It’s also available as a weekly email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me.
Google Analytics Now Tracks Social Sharing Buttons
Google Analytics just added features to report on the effectiveness of social buttons like “Tweet this,” “Like this” and Google’s own “+1.” With the addition of a few lines of JavaScript, webmasters can see what pages were engaging enough for visitors to tweet, like or, well you get the picture.
June 30, 2011 in Digital Digest, Our Ideas
Google et ses multi-logos
Le logo d’une organisation représente son image de marque et son caractère. On dit de lui qu’il est l’entité graphique la plus importante dans le domaine de la communication visuelle. Il est la pierre angulaire de l’identité de celui qu’il représente, et les couleurs utilisées sont aussi très importantes. Bien choisi, un logo doit être identifiable au simple coup d’œil, unique, mémorisable et surtout, durable dans le temps. Read more »
June 28, 2011 in Français, Our IdeasDigital Digest: How To Make YouTube Part Of Your Social Media Marketing
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog. It’s also available as a weekly email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me.
These Days the Web Unmasks Everyone
The Web is confusingly credited for being a bastion of both anonymity and of transparency. This conflict may be resolving, as Stanley Cup rioters in Vancouver found out when their friends identified them in photos and videos posted online. Are we being propelled into an era when “every embarrassing video, every intimate photo, and every indelicate e-mail is attributed to its source, whether that source wants it to be or not”?
We’re all Big Brother, really.
June 24, 2011 in Digital Digest, Our IdeasEdelman Canada CEO John Clinton: Why Edelman? Why PR? Why now?
John Clinton, who was recently appointed our new Canadian CEO, discusses the importance of PR and the future of public engagement in communications.
June 22, 2011 in Edelman culture, Opinions, Our Ideas
Cloudy with a Chance of Communications
In the era of cloud computing, any breech in privacy or security – even a minor one – is the fastest way to erode brand equity and consumer trust. Botching the communications around these events or, worse, not being proactive ahead of time to think the unthinkable, could clinch that your brand may never be able to stage a comeback.
Read more on Steve Rubel’s blog.
June 22, 2011 in External posts, Our IdeasDigital Digest: Has Facebook Peaked?
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog. It’s also available as a weekly email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me.
4 Keys to Turning Negative Commenters Into Brand Advocates
Embracing negative feedback from customers, whether it be a two-star review or a critical Tweet, can be a challenge for many brands. But by actively listening you can turn this feedback into an opportunity to learn what your customers want and expect, and wow them during your next interaction. Here are four tips for turning critics into advocates for your brand.
When life gives you lemons… Read more »
June 17, 2011 in Digital Digest, Our IdeasSocial media’s mob mentality: Lessons to be learned from the Vancouver Riots
My colleague, Sara, wrote a great post on the Vancouver riots and Public Engagement. And while I agree with much of what she says, I do think that there are some cautionary lessons to be learned about Social Media from the Vancouver riots alongside the more positive ones. Read more »
June 17, 2011 in Opinions, Our IdeasThe Vancouver riots and public engagement
One of the more fascinating examples of public engagement I’ve seen in a long time has just unraveled on the streets of Vancouver, and I can’t help but watch this story unfold in fascination- both from the point of view of a concerned citizen, as well as a professional communicator.
June 16, 2011 in Our Ideas, The Zeitgeist StreamThe Insider: Maurie Sherman
The Insider takes you right in to the busy newsrooms and behind the bright studio lights with access to Canada’s top journalists and brightest media personalities.
In this edition, The Insider sat down with Maurie Sherman, producer for the Roz and Mocha Show on Toronto’s No.1 Hit Music Station, Kiss 92.5
June 14, 2011 in Our Ideas, The InsiderEdelman Canada announces appointment of new CEO, John Clinton
We’re extremely pleased to announce the appointment of our new CEO, John Clinton. For more info, read the full news release below.
Edelman Appoints John Clinton as CEO, Canada
- Former Grey Worldwide Canada CEO joins Edelman to expand Canadian operations -
June 10, 2011 (New York) – Edelman, the world’s largest independent public relations firm, today announced that John Clinton has been appointed as chief executive officer of Edelman Canada, effective August 17. Clinton, who will be based in Toronto, will report to Gail Becker, chair, Latin America and Canada.
June 10, 2011 in Edelman culture, Our Ideas
Digital Digest: Community Management Edition
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog. It’s also available as a weekly email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me.
10 Tips for New Community Managers
Communities don’t have to be based around social media. Brand advocates, co-creators, prosumers and power users form communities in all sorts of places, and not all of them are on Facebook and Twitter. Here are ten tips for new community managers to help you engage your stakeholders on any platform.
June 10, 2011 in Digital Digest, Our Ideas
Canadian launch of Mint.com
The Little Give: Awakening Moments
One of the things I love about The Little Give is that it’s truly a win-win initiative – not only for our incredibly dedicated charity partners, but for those of us who get to step outside of our world for 48 hours to learn more about our community, our colleagues, and ourselves.
Read more on Edelman’s Little Give Toronto blog.
June 6, 2011 in External posts, Our IdeasDigital Digest: Al-Jazeera’s Digital Dashboard Visualizes ‘Arab Spring’ Tweets
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Mashable-free since 2011.
Where was Digital Digest on Friday? Edelman Canada took a short break from our regularly scheduled programming for The Little Give, our annual corporate social responsibility initiative that dedicates 48 hours of our time to help charities that are making a difference in the lives of children and youth. You can learn more about the work we did at thelittlegive.ca.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog. It’s also available as a weekly email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me.
1. Twitter, Google add to the pile of social sharing buttons
Google and Twitter are releasing more social buttons to be embedded on websites. Twitter’s new follow button will allow Internet users to follow a Twitter account without clicking through to Twitter (e.g. @JLo from Jennifer Lopez’s IMDB page); and Google’s +1 button, which you can click on to vote up content you like, can now be embedded in websites (previously it was only available in search results).
Button, button, who’s got the button?
Bonus: Twitter is launching a photo-sharing service.
June 6, 2011 in Digital Digest, Our Ideas