June 6, 2011

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Digital Digest #28: Al-Jazeera’s Digital Dashboard Visualizes ‘Arab Spring’ Tweets

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Mashable-free since 2011.

Where was Digital Digest on Friday? Edelman Canada took a short break from our regularly scheduled programming for The Little Give, our annual corporate social responsibility initiative that dedicates 48 hours of our time to help charities that are making a difference in the lives of children and youth. You can learn more about the work we did at thelittlegive.ca.

Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog. It’s also available as a weekly email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me.

1. Twitter, Google add to the pile of social sharing buttons

Google and Twitter are releasing more social buttons to be embedded on websites. Twitter’s new follow button will allow Internet users to follow a Twitter account without clicking through to Twitter (e.g. @JLo from Jennifer Lopez’s IMDB page); and Google’s +1 button, which you can click on to vote up content you like, can now be embedded in websites (previously it was only available in search results).

Button, button, who’s got the button?

Bonus: Twitter is launching a photo-sharing service.

2. How the Toronto Star story about genderless baby went viral

The Toronto Star explains the viral timeline for its most popular online story of all time, about baby Storm, whose parents are keeping its gender a secret. Inbound links from aggregators like the Drudge Report were key in introducing the story to a larger American audience. “With a growing number of people obtaining their news from online sources rather than traditional media, stories that would otherwise be confined to a small audience or geographic area now have a much broader reach.”

Your editor will not be making a ‘Storm in a Teacup’ joke.

Flashback: How the Drudge Report stays on top.

3. Social Media Strategy: Make Your Own Romania

Writing for Harvard Business Review, Alexandra Samuel encourages marketers to “find a way of defining a boundary around your customers in a way that speaks uniquely to them.” In a crowded online landscape, try staking a claim where the field is still wide open (your “Romania”). Narrow in on a specialty or subspecialty, a bit of jargon or a buzzphrase, a location or a demographic to effectively claim your part of the conversation.

Wavin’ flags.

4. 33% of Facebook Posting is Mobile

Dan Zarella of HubSpot explains his research showing that 33% of Facebook updates are posted from mobile platforms such as m.facebook.com or smartphone clients. The data is based on a random sample of more than 70,000 Facebook posts from users with open privacy settings.

It’s a 24/7/365 lifestyle.

5. Undercover persuasion by tech industry lobbyists

A report in the Washington Post investigates tech lobbyists on social media channels, emphasizing the importance of full, timely and repeated disclosure. While social media can be an important part of an advocacy toolkit, public expectations around transparency are changing. Operating in an already highly-regulated space, lobbyists more than anyone must be aware of this.

“But I think it’s clear to anyone who reads my Twitter feed who I am.”

6. Al-Jazeera’s Digital Dashboard Visualizes ‘Arab Spring’ Tweets

Al Jazeera’s New Media team has released a Twitter Dashboard that visualizes the volume of Twitter conversations about turmoil in the Middle East, including in Bahrain, Egypt, Libya, Syria and Yemen.

Data shouldn’t be intimidating.

Bonus: The Information Sage.

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