Archive for July, 2011
Digital Digest: The 7 Social Media Questions That Really Matter
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog on Fridays. It’s also available by email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me.
Brands Should Look Beyond Facebook Fan Pages
The Facebook newsfeed is a lucrative field for brands trying to reach their fans. A new study by ComScore “shows that users are between 40 and 150 times more likely to consume branded content in the newsfeed than to visit a particular brand’s page”. Focus on tempting, shareable content to create ongoing engagement with fans and their friends, rather than snazzy splash pages.
What’s your newsfeed strategy?
Read more »
July 29, 2011 in Digital Digest, Our IdeasDigital Digest: AmEx teams up with Facebook on deals
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog on Fridays. It’s also available by email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me.
5 Ways to Generate Leads From Twitter
How social media fits into the sales cycle isn’t as well understood for B2B companies as it is for mass consumer brands. Your editor thinks this is a growth area for today’s social media experts. These five tips are a good starting place for B2B marketers beginning to articulate social media best practices that take into account a longer sales cycle, a more discerning audience and a need for targeted broadcasting.
July 22, 2011 in Digital Digest, Our IdeasChuck Hemann: Google+, Klout, Analytics and More
I’ve been pretty vocal on the topic of influence, including the role of tools in that process. I wish we had more insight into the black box that Klout uses to derive its scores, but I understand that giving away the secret sauce isn’t in its best interest. The tools aren’t necessarily my concern here. The bigger concern is taking a lazy approach to influencer identification. For example, Klout presents you information on how influential someone could be on Facebook, Twitter and LinkedIn. What about user groups? Flickr? YouTube? Blogs? You see my point. Identifying influencers means identifying people across a variety of platforms, not just two or three.
Read more from Chuck Hemann, Edelman Digital VP of Digital Analytics.
July 21, 2011 in External posts, Our Ideas
Google+ Circles: a solution for those with multiple online personalities
So, after two weeks of using Google+ I have come to realize that there is a need to somehow separate Public posts from Circle Posts. Read more »
July 21, 2011 in Opinions, Our IdeasCorrecting a mis-tweet
Anyone who has ever had a conversation knows that despite our best attempts to speak clearly and listen carefully, the exchange of information is not always clear. Whether we’re talking to a cousin, a friend or a customer, the message we want to deliver doesn’t always arrive intact — sometimes we say things wrong; sometimes what we say is misinterpreted. And it seems to be happening more often in the online space as the immediacy and brevity of communication can tempt users to put less critical thought into their actions.
The potential to be misunderstood – or misunderstand others – shouldn’t drive us to logout forever. Rather, it should motivate us to strategically examine what we say and, when misinterpretations and mistakes do occur, move quickly to fix and own them.
July 20, 2011 in Opinions, Our IdeasEdelman lance BlogLevel et TweetLevel
Il est maintenant possible de mesurer l’influence qu’exercent les internautes actifs dans Twitter et sur la blogosphère! Edelman lancait hier deux outils de mesure d’influence : BlogLevel et TweetLevel.
July 15, 2011 in Français, Our Ideas
Introducing BlogLevel and TweetLevel
Over the past three years when in rooms talking to clients about influence and the value of engagement in the social space, the same question comes up again and again: how do we know who is important? How do we know we are connecting with people with the power to influence and shape the conversation? Read more »
July 15, 2011 in Edelman culture, Opinions, Our IdeasDigital Digest: Google is Pushing More Share Buttons Than Twitter
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog on Fridays. It’s also available by email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me. Read more »
July 15, 2011 in Digital Digest, Our Ideas
And you will know Google+ by the trail of dead social network apps
Over the past two weeks I have joined the other social media lemmings –we prefer the term “early adopters”– in wheeling and dealing our way into the possession of a Google+ invite and with it, exclusive fresh tracks access to the latest social network to hit the interwebs. And while I have not gone as far as throwing a match over my shoulder onto a gasoline soaked Facebook page, there has been a collectively vocalized sense of relief that finally there is a viable alternative, and one that does things differently, arguably better. The burdens and strains of managing a single online identity under the gaze of friends, co-workers, ex-girlfriends and inlaws in one grand sweeping gesture becomes a little much and it would seem that this is the main reason why we are gladly leaving one social network community so readily for another: we can once again return our lives to their previously fractured and compartmentalized states. Read more »
July 15, 2011 in Opinions, Our IdeasDigital Digest: Google Suspends Realtime Search as Twitter Deal Expires
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog, served up on Fridays. It’s also available as a weekly email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me.
Sheryl Sandberg & Male-Dominated Silicon Valley
The New Yorker writes on the rise and role of Sheryl Sandberg, who left Google in 2008 for a startup with barely any revenue (called Facebook). The article also focuses more broadly on the challenges faced by women trying to make it in Silicon Valley: “This generation, like every generation does, they want to do something different from what their parents did. Sheryl’s message is very powerful. It’s a simple one: Don’t worry so much about balance. Work hard, stick with what you like, and don’t let go.”
July 8, 2011 in Digital Digest, Our Ideas