Posted by Introducing BlogLevel and TweetLevel
Over the past three years when in rooms talking to clients about influence and the value of engagement in the social space, the same question comes up again and again: how do we know who is important? How do we know we are connecting with people with the power to influence and shape the conversation?
Today, thanks to Jonny Bentwood and the rest of Edelman’s digital team, we have the answer. Edelman has just launched BlogLevel and TweetLevel 2.0—free tools that allow communicators to identify who is influential on a particular topic, on a designated platform. It’s another proof point in Edelman’s innovation agenda and solidifying our position as an industry leader in helping our people and clients navigate the changing communications world. Today’s news release provides all the details you need about the tools. In the meantime, check out both platforms and please share your feedback about how they work for you.
Interesting, but I wonder how you came up with the algo for bloglevel. I know Jonny was operating a list previously and it partially ran off Yahoo data which isn’t exactly the most current index at times. It would be beneficial if the site Bloglevel generated a page rather than a session so that it could easily be linked to and shared, but otherwise an interesting tool. Try checking Addictomatic too as it shows a wide variety of aggregated references.
Hi Mark – thanks for your comment.
As part of the measurement work, some of the basic rules I try and follow, are to take as many different metrics as possible and to ensure that it is not country biased.
With reference to taking Yahoo data, we take this as well as Google inbound links over 3 months and all time respectively. By simply relying on a single count is possible that results can be skewed – however, by taking this route, we can see the trend over multiple methods and ensure we emphasize recent activity over historical.
What’s more we don’t simply look at inbound blog links but also how much a blog is discussed on other social media platforms (like Twitter), the SEO and meta data of the site, subscribers, comments, post frequency etc.
With regard to generating a data page this is not possible with our setup but i transparency of the algorithm (as shown in the about us page) makes our methodology clear.
Thanks for using Mark.