Archive for August, 2011
2012 SXSW PanelPicker: Casting Your Vote
SXSW, one of the largest community driven speaking events in the country, has opened the voting for their 2012 SXSW programming. Through their nifty SXSW PanelPicker, the public can help weigh in on which panels they’d like to see during next year’s conference. We here at Edelman, submitted nine panel ideas that are up for next year’s programming, as well as three panels for the health track at SXSW. Take a moment to thumbs up a few of your favorite panels in the PanelPicker. Select quickly though, voting ends Friday, September 2.
Read Edelman Digital to find out more, and vote for panels from Edelman Canada’s Dave Fleet and Adele McAlear.
August 31, 2011 in External posts, Our IdeasEdelman Canada Ignites the Power of Storytellers and Helps Build Bikes for Children in Ghana
Originally posted on the goodpurpose blog.
Recently, I had the opportunity to work on a program that combined a few of my favourite things: chocolate, bikes and doing some good!
For the third year in a row, Cadbury Canada opened its doors to the Cadbury Bicycle Factory, which encourages Canadians to help build bikes for children living in rural Ghana. In Canada, we often take our bikes for granted. To us, they represent warmer weather, exercise and fun. But for these children, a bike means so much more, including access to education and a chance for a brighter future.
August 29, 2011 in Behind The Scenes, Our IdeasDigital Digest: Tweet Scheduling Can Increase Clicks by 200%
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Weekend reading delivered every Friday.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog on Fridays. It’s also available by email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me. Let’s get a conversation going.
Are Privacy Settings Splintering the Social Web?
Facebook announced this week changes to the way users can select which groups of followers see their updates, bringing the godfather of social networks in line with Google+’s more granular privacy controls. Writing for GigaOm, Mathew Ingram argues that these controls are ”time-consuming and fiddly and irritating” and may cause people to share less.
Quote: “I like seeing the personal photos mixed in with the business, or the jokes people use to lighten the mood. And I think the serendipity and sense of personal contact that comes from that kind of sharing is an important part of what makes the social web powerful, and the benefits that come from it.”
The information super toll booth.
August 26, 2011 in Digital Digest, Our Ideas
A Secret No Longer
Since starting here in early 2010 I’ve been a broken record about Edelman being the best place to work. Before I was even hired by Edelman I wrote a post about the company’s corporate culture on my personal blog and continued to post on Edelman.ca [bragging] about what I thought was the best kept secret.
The secret ingredient you ask? A focus on people.
August 23, 2011 in Edelman culture, Our IdeasEdelman Recognized as One of the 50 Most Engaged Workplaces™ in Canada
My third day at Edelman and we find out we have been recognized as one of the 50 Most Engaged Workplaces™ in Canada. Wow! I’m impressed.
A colleague who is a lot smarter than me once said, “the real difference between average companies and highly successful companies is that highly successful companies actually do the things they say they are going to do.”
Every company has a plan for employee engagement, but not many actually implement the ideas.
August 23, 2011 in Edelman culture, Our IdeasDigital Digest: Gerber Hitches its Brand to YouTube Babies
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Weekend reading delivered every Friday.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog on Fridays. It’s also available by email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me. Let’s get a conversation going.
Case Study: Social Marketing of ‘Rise of the Planet of the Apes’
Rise of the Planet of the Apes enjoyed a healthy standing at the box office, in part because of buzz drummed up by a series of YouTube videos of apes doing uncannily human-like things. The fourth video, of an ape firing an AK-47, has been watched more than 13 million times.
Read more »
August 19, 2011 in Digital Digest, Our IdeasFacebook — by prescription only.
From the Washington Post this week, Facebook reversed a policy that formerly exempted all pharmaceutical company pages from open “walls” – the place on Facebook where anyone who is a member can post a comment. This has directly resulted in several companies dropping out of the social networking site altogether. Corporate pages that focus on pharmaceutical companies themselves and those that focus on disease or patient-specific communities are no longer exempted and are now open to comments. Pages that are focused on a specific prescription product continue to have the option to be closed to comments. Read more »
August 18, 2011 in Our Ideas
Portrait Edelman Montréal : Marie-Pierre Longpré, coordonnatrice
Après quelques mois d’absence en raison d’un merveilleux voyage de plusieurs mois en Europe, Marie Pierre rejoint à nouveau l’équipe d’Edelman Montréal. Découvrez-la à travers cette petite entrevue et n’hésitez pas à lui poser des questions via la case de commentaires!
Contesting in Quebec – An Introduction to the Régie
Contests can be a great way for brands to have fun engaging their audiences and stimulating buzz about their products. But when launching a contest across Canada, it is important to remember that Quebec operates a little bit differently than the rest of the provinces.
Meet the Régie des alcools, des courses et des jeux. The Régie essentially ensures that contests operating in Quebec comply with laws which are designed to protect its residents.
August 15, 2011 in Contest Considerations, Our IdeasDigital Digest: 9 Case Studies Edition
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog on Fridays. It’s also available by email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me. Let’s get a conversation going.
Case Study: Advertiser Buys Space on Beach Volleyball Stars’ Bottoms
QR codes are always appearing in new and exciting places. Two of Britain’s beach volleyball stars have rented out their rears in a sponsorship deal that places a QR code on their behinds. The code, which redirects to a website for Betfair, a bookkeeper, is expected to perform well because it is in “one of the places that is likely to get photographed the most.”
Did I forget to mention they’re female?
Read more »
August 12, 2011 in Digital Digest, Our IdeasThoughts on Disconnecting
I use the Internet for a lot. A lot. No Internet meant no Google Maps; no Trip Advisor; no online bus schedule; no Google searches; nothing. Was this tough? Absolutely not – it’s not that long since we didn’t have any of these things.
Read more Thoughts on Disconnecting on Dave Fleet’s blog.
August 10, 2011 in External posts, Our Ideas
Gail Becker
Chair, Canada, Latin America & Western Region, U.S.
As Chair of Canada, Latin America and the U.S. Western Region, Gail Becker brings a breadth of experience encompassing consumer marketing, public affairs, technology, and entertainment, where she has proven herself a driving force in meeting challenges associated with today’s marketplace.
Throughout her tenure with Edelman, Gail has served as strategic counsel on a broad range of clients including Warner Bros., Starbucks, Microsoft and Symantec.
She joined Edelman after serving as vice president of communications at Warner Home Entertainment where she was charged with spearheading the global public relations launch of the DVD format on behalf of Warner Bros. and Time Warner, leaders in development of the technology. Throughout several controversial format and copyright battles, she served as the primary PR strategist and spokesperson for the companies. Prior to joining Warner, Gail was West Coast correspondent and bureau chief for the Medical News Network operating from Los Angeles, where she reported on health-related issues, policy and medical breakthroughs affecting the healthcare industry.
Before returning to Los Angeles in 1994, Gail received a political appointment in the first Clinton administration to serve as director of communications for the U.S. Department of Health and Human Services under Donna Shalala. There, she developed and implemented communications programs to promote the agency and its divisions, including the FDA and Centers for Disease Control. Prior to that post, she served as a member of the national press staff and as the primary on-site satellite producer for candidates Bill Clinton and Al Gore during their ’92 presidential campaign.
Gail began her career as an on-air broadcast journalist in local news and then as a correspondent in Washington, D.C., primarily covering Capitol Hill and The White House. She holds a bachelor’s degree in political science from the University of California Los Angeles and a master’s in journalism from Northwestern University.
Gail currently serves as Chair of Edelman’s Global Women’s Executive Network (GWEN), is a board member of the Los Angeles Chamber of Commerce and volunteers her time and expertise to help a number of deserving organizations including Cedar Sinai’s Good Beginnings where she helps parents cope with infant loss or illness and the new Museum of the Holocaust in Los Angeles.
in Our PeopleDigital Digest: When Nike Stopped Selling Shoes And Began Selling Fitness
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. More external links than the New York Times.
Digital Digest is a weekly bundle of six links, served up on Edelman Canada’s Our Ideas blog on Fridays. It’s also available by email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me. Let’s get a conversation going.
Survey: Marketers want better analytics
Monitoring online word-of-mouth about your brand is an important part of staying on top of your customers’ needs and opinions. But according to a recent survey from Web Liquid less than a quarter of marketers are “very satisifed” with their social listening and analytics tools, perhaps because they are too reliant on Google Alerts.
Not more analytics, but better analytics.