Video: Social Business Q&A with David Armano

Social business seems to be on everyone’s lips these days. But what exactly is it? And how is it different from other aspects of social media communications?

Recently Edelman Toronto played host to a social business session by David Armano, EVP, Global Innovation & Integration. David spoke with both employees and clients about ways to structure and manage emerging social businesses. Edelman.ca also sat down with him for a short video Q&A. Check out the video embedded below the jump, and let us know what your take is on Social Business.

Disclaimer: Among the brands mentioned in this video, Walmart is an Edelman U.S. client.