Edelman was selected by the Vancouver International Airport Authority to lead a campaign to show how YVR is part of the community and communicate its vital economic and social impact.

In celebration of YVR’s 80th anniversary, Edelman launched Live@YVR, a contest to find someone to become the YVR Storyteller, and to live at the airport…for 80 days. Armed with a video camera, the winner shares the stories of the airport with the world via the Live@YVR online channel…in a sense, an online reality show with a message.

The campaign was initially driven by traditional media relations and social media, which ensured a strong social media fan following and audience of the Live@YVR “channel” even before the Storyteller was in place at the airport.