Posted by Digital Digest: What does 2011 mean for 2012?
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
“Technological progress has merely provided us with more efficient means for going backwards,” quipped the novelist Aldous Huxley. As we reach the end of a complex and media-saturated 2011, it’s easy to get overwhelmed by a seeming over-abundance of the latest and greatest. But what happened this year that will have a truly long-term impact, and what was merely a flash in the pan?
To help you make sense of it all, this week’s edition of Edelman Canada’s Digital Digest, the last for this Calendar year, looks at the major events and trends that shaped 2011, and how they’ll continue to influence organizations and consumers in 2012.
Top Ten Twitter Trending Topics of 2011
What was on our minds in 2011? As Twitter continues to gain traction with the mainstream it is becoming a fantastic tool to discover what’s new and noteworthy worldwide. What the Trend? and Advertising Age team up to bring you this infographic showing who and what rose to the top of the Twitter charts in 2011.
Ad Age: The Top 10 Twitter Trends of 2011
12 Crucial Consumer Trends for 2012
How will 2012 be different from consumers in 2011? From the rising influence of Chinese consumers and travelers to ballooning numbers of DIY health apps to a growing peer-to-peer resale market, these 12 trend briefings from trendwatching.com have you covered.
Trendwatching: 12 Crucial Consumer Trends for 2012
Top Trends in Public Affairs
Edelman’s annual, global study of top trends in reaching policy makers launched last week, revealing a meteoric rise in how social media channels are being used by political insiders to inform and shape policy. Click through to learn what makes or breaks a campaign, and where organizations like yours are spending their dollars to effectively reach and influence policy makers.
Edelman on Influence: 2011 Capital Staffer Index
Facebook Confirms Corporate Reorganization
What will the social network of the future look like? Facebook seems to know, as it begins executing a corporate reorganization that will see the company focus on five areas it thinks will lead to future growth. Recently under fire from American regulators over privacy concerns, is the world’s largest social network at the forefront of social networking? Or is this realignment just about a growing company putting processes and structures in place as it heads to an expected $100 billion IPO.
TechCrunch: Facebook Focusing On Mobile, Ads, Product, Engineering, Profile
Social Business Planning in 2012
Businesses that embrace social to connect with customers and their employees are positioning themselves for the future, argues David Armano, EVP Global Innovation & Integration at Edelman Digital. By embracing the principles of Social Business Planning, organizations can realize the benefits of social media across not only communications and marketing, but also research and development, human resources, innovation, business intelligence and all the other ways organizations drive their business forward.
Edelman Digital: Social Business Planning In 2012 (And Beyond)
Bonus: Watch this video Q&A on social business with David Armano.
5 Consumer Psychology Studies
What consumers say they want and what they really want can be very different. For communicators and marketers, knowing the difference between a persuasive call-to-action and a boring one is a core competency. At a time when budgets are uncertain, these five studies provide insight into what makes consumers really tick to help organizations invest in the most effective positioning for their message and brand.
KISSmetrics: 5 Consumer Psychology Studies
Edelman Canada’s Digital Digest is a weekly bundle of links, served up on Edelman Canada’s Our Ideas blog on Fridays. It’s also available by email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me. Let’s get a conversation going.
Digital Digest is edited by Matthew Hayles.