Social Business Planning: Edelman leading the way

I haven’t always worked with Edelman. I started in 2007 when my partner, Patti Schom-Moffatt, and I sold a controlling interest in our firm to Dan and Richard Edelman. There were plenty of reasons why, but one of the most compelling was access to better, smarter, more sophisticated thinking from a broad, diverse group of people from around the world.

Which brings me to the point of this post. David Armano of Edelman Digital and Mike Kuczowski of Edelman Consulting have led the charge on this recent piece: Social Business Planning: Building an Intelligent Business and Connected Brand. This is incredibly smart, sophisticated thinking at a level that I’m not seeing from any of our competitors in the marketplace. This is the type of thinking that C-suite executives expect and demand from their people and agencies, and the type of thinking that will help them better understand how social media tools impact their business and strategy. And I’m very happy that Edelman is able to deliver it.