Introducing Edelman Trust Barometer Canadian Findings

It’s been an uncertain year around the globe – and there’s no doubt that levels of trust have been affected as a result.  Yet here in Canada, things have remained relatively stable, both economically and politically.  The 2012 Edelman Trust Barometer found that we remain one of the few countries with our feet firmly planted within the neutral zone, with consistent levels of trust across institutions.  But being neutral doesn’t give us licence to be complacent.  The Barometer also found that neither government nor business is meeting the public’s expectations.  Today in the Toronto office, I sat down to talk about the changing dynamic of trusted sources, and the opportunity for business to earn the licence to lead.