2012 CPRS Toronto ACE Awards – We’ll Take Seven, Please!

On Thursday, April 26 I had the pleasure of joining my wonderful and very talented colleagues at the 2012 CPRS ACE Awards Gala at the Bram & Bluma Appel Salon. In true Edelman fashion, we showed up early to clink our glasses and congratulate each other on the successes of the past year.

Accompanied by some of our clients, we enjoyed a meal while celebrating the creativity and strategic thinking that went into our award-winning programs. By the end of the evening, we had scooped up seven awards (five bronze and two silver). All I can say is that it sure feels good to be recognized for the hard work that we do at Edelman in front of Toronto’s finest PR professionals. Having worked on Cadbury and Maynards I think it appropriate to say that this was one sweeeeeet evening!

 

Our CPRS Accolades:

SILVER

-          Make Your Face A Maynards: Best Use of Media Relations over $50,000

-          Breaking News for the Caramilk Key to the Secret – Best Use of Media Relations over $50,000

 BRONZE

 -          Cadbury Dairy Milk Buttons Launch:  #CuteasaButton Moments – Best Digital Communications Campaign of the Year and New Product or Service Launch Campaign of the Year

-          Best Buy Canada’s Holiday and Mom: The Chief Gift-Buyer: Best Use of Media Relations over $50,000

-          Arthritis Alliance of Canada National Media Launch – Best Use of Media Relations over $50,000

-          Keith’s Green Initiative ‘Show Your Plaid’ – Best Use of Media Relations under $50,000

 We also recently found out that we’ve won a number of IABC awards, too, which we’ll pick up at upcoming galas.  Here are the highlights:

 IABC Gold Quill

 EXCELLENCE

 -          Kraft Foods DessertCentre.ca Festive Blogger Program – Social Media

  IABC/Toronto OVATION Awards

EXCELLENCE

 -          CNIB Eye Remember – Media Relations with budget greater than $50,000 up to $100,000

MERIT

 -          Real Women of Philadelphia – Media Relations with budget greater than $50,000 up to $100,000

-          Starbucks 40th Anniversary – Media Relations with budget greater than $50,000 up to $100,000

-          Kraft Foods DessertCentre.ca Festive Blogger Program – Social Media

-          Make Your Face a Maynards – Media relations with budget greater than $50,000 up to $100,000

-          Keith’s Green Initiative ‘Show Your Plaid’ – Media relations with budget up to $50,000

-          Best Buy Canada’s Holiday and Mom: The Chief Gift-Buyer Campaign  – Media relations with budget greater than $100,000

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