Digital Digest #89: It’s Evolution, Baby
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Alison Fleming, Josh Muirhead, Shannon Morton, Yasmine Kashefi, and Kyle Brown.
“The more things change, the more they stay the same…” Yeah. Right. With the inherent crowd- sourced nature of the digital landscape, as the sum parts change and evolve, so does the whole. Mastery of the digital world belongs to perpetual early adopters, who are energized by navigating these constantly changing waters.
Rapid-fire changes can signify the evolution of a platform from its adolescence to maturity, or a desperate swan song during its denouement. This weeks’ Digest discusses the evolution of various social platforms (invariably towards increased monetization). It’s official, social users, the free ride is over. Not to fear, there are a bevy of upsides, including the fact that the talent requirements precipitated by these changes has meant that nerds have officially inherited the earth. Your editor is enthused.
Weekly Tech Update:
- The founders of Twitter launched Medium, a new publishing platform. At first glance, it looks like a combination of a traditional blog, and Pinterest.
- Speaking of which, Pinterest launched native apps for iPad and Android, and is no longer “invite only”.
In a bid to bring more of a business focus to its platform, photo-sharing social network Instagram has launched a blog to help businesses learn how to use the tool. Promising tips and tricks, best practices and brand case studies, Instagram’s blog is a first step towards corporate adoption of the tool. Corporate Instagram accounts are likely not too far behind, giving brands something to think about The Next Web
Despite frequent contests to its value, Klout shows no signs of slowing down. The start-up is rolling out new, more robust algorithms to measure even more facets of your social life. Business Week digs into Klout’s longer-term plans and profiles how businesses are utilizing Klout scores. Businessweek (LinkedIn, mentioned in this article, is an Edelman client)
“Twitter Cards” are a design format that allows more information to be displayed in expanded tweets – a feature originally introduced in the form of twitpic integration, and similar to how Facebook displays supplemental information from tags on linked posts. The logic for this evolution is fairly straightforward: new premium content format = new premium ad unit = new revenue source. All Things D (LinkedIn, mentioned in this article, is an Edelman client)
Edelman Canada’s Digital Digest is a weekly bundle of links, served up on Edelman Canada’s Our Ideas blog on Fridays. It’s also available by email. If you know someone who would like to be added to the mailing list, have any questions or just want to share some thoughts on anything you read here, email me. Let’s get a conversation going.