Author Profile

Shannon Morton

http://edelman.ca

Posts by Shannon:

Having it All: Can Women Find That Elusive Balance?

On the heels of International Women’s Day last week and our “Minute Mentoring” event on Friday morning (as part of Edelman’s GWEN program), I’ve had the chance to sit back and think about some of the advice that we heard from our senior leaders.

GWEN speakers

Edelman's senior leaders who provided guidance and advice at our GWEN Minute Mentoring event in celebration of International Women's Day

One piece of advice that stuck out not just for me but for a few of my other colleagues as well, was something we heard from a couple of people: in today’s workplace, women can “have it all” – as in, a family, a successful career and a well-rounded lifestyle – but they just may not have all of those things at the same time. Lisa Kimmel talked about this quite a bit and it’s interesting because hey, we’re an ambitious crew! It’s tough to hear you can’t have it all at the same time. (*GASP!* What?!) Read more »

March 13, 2013 in Our Ideas
 

2013 Edelman Trust Barometer: What’s Impacting Trust in Canada?

We’re all a-Twitter as we prepare to launch Edelman’s annual Trust Barometer in Canada on Thursday,  looking specifically at Canadians’ views of trust across the four main  institutions of government, business, media and NGOs, as well as communications channels and sources in key industries. The global results, presented last week by our CEO Richard Edelman at the World Economic Forum in Davos, Switzerland, point to a clear trend: we’re looking at a crisis in leadership on a global scale – and our world’s leaders must embrace a new model of engagement.

We’ll take a deeper dive into the Canadian data over the coming days and weeks, but in advance of tomorrow’s launch we took the opportunity to poll some of our thought leaders across the country – specifically, we asked them to share their thoughts on what may have impacted trust over the past 12 months, and what trends we might continue to see in 2013. Here’s what a few of them had to say:

Read more »

January 30, 2013 in Our Ideas, Trust
 

Digital Digest #102: Crystal Ballin’ 2013

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Shannon Morton, Alison FlemingRob Clark, Adam Weitner, Jeff Lang-Weir(d) and  Sarah Shelest.

Maybe it’s a tad early to start up our New Year’s resolutions, but as 2012 starts to wind down we got to thinking: how are innovative brands going to carry the conversation in 2013? How will good content play out across the growing multitude of channels? What will conversation revolve around, particularly in the absence of an Olympic or election-sized event? It’s tough to predict the future, but the stories we bring to the table this week are a reminder that no matter what the New Year brings, good content is still good content – whether it blurs the lines between advertising and sharable video, harnesses the power of social media for the greater good or demonstrates a razor-sharp understanding of how people want to be communicated with, rest assured, 2013 will bring it. (More crystal-balling to come, we promise.)  Read more »

November 16, 2012 in Digital Digest, Our Ideas
 

“Sticky” storytelling in social media: eMarketer report

In its latest report on Canada’s social media scene, eMarketer found that in 2011 Canada ranked first globally in social media penetration as a percentage of population, and will fall to second place within that statistic by only a fraction of a per cent in 2012. The report also predicts that 2012 will see a shift from marketers experimenting with social media to establishing innovative, channel-specific marketing practices[1]. Read more »

April 23, 2012 in Client Successes, Our Ideas
 

From a person like me to a person like you: a view of #EdelTrust2012

Okay, so the first thing you should know about me is that I’m relatively new here: it’s only my second month working at Edelman Toronto. It just so happened that within that timeframe, the 2012 Edelman Trust Barometer was just getting underway and I, being the new girl, eagerly jumped on board to help out (#keener) with digital content. I have to say I’m glad I did: what I’ve seen so far has been fascinating, and I can feel the excitement is growing as we get closer to our Toronto launch event at the Windsor Arms. On a more personal level, it’s also been a great way to get to know the team, and to get some perspective on the people, culture and intellect around the world that make Edelman such a great place to work.

The Edelman Trust team has been impressive – we’re all working hard and wearing many hats, and as my particular area of interest has been digital content, I’ve had the opportunity to work with some fantastic people across the board on content strategy and logistics, as well as helping to curate, monitor and track the online conversation. I’ve been in the agency world for a number of years, but I have never been a part of a project that has truly felt so global in nature; the survey covers 25 countries. I’ve tracked comments going by on the #EdelTrust2012 twitter stream in German, Spanish, English and French, to name just a few of the languages – and seeing the impact this study has had on a global level across multiple sectors and industries has been humbling and rewarding. Read more »

January 31, 2012 in Opinions, Our Ideas