How many people are in your office? 134 – and constantly growing!
What does your job entail? I am responsible for managing the social media communities (Facebook, Pinterest, Twitter and blogs) for some of our consumer clients. This involves digital copywriting, day-to-day engagement, sourcing or developing creative assets and strategy.
How do you commute to work in the morning? I’m a 10-minute walk from the office. Coincidence? Not exactly. It was a deliberate decision to live so close to the office so that I could alleviate myself of commuter chaos on the Toronto subways.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Shannon Morton, Sarah Shelest, Josh Muirhead, Christopher Trotman, and Alison Fleming.
One of the main reasons we publish Digital Digest each week is to provide an education to both digital natives and novices. We share industry best practices, updates to the rapidly changing platforms we rely on to share our content, and discuss recent digital happenings that, frankly, we just think are cool.
In this week’s edition of Digital Digest, we explore how the social platforms themselves can be used for education. This is a question school boards (see the fourth piece), government agencies (second and third pieces), and others are exploring.
Has a difficult question ever replayed over and over in your mind – the kind you try to solve in your sleep? With all of the noise surrounding us, it’s difficult to find the space and time to stop, reflect, and think. Creating that environment is important and that’s why Edelman developed Houseboat.
Each week, CBC Radio’s Terry O’Reilly considers the many facets of marketing and advertising on Under the Influence. In the latest episode, he explored the power of trust and its ability to persuade or dissuade potential consumers. What’s the least trusted industry in Canada? The most? Does trust really matter? At Edelman we deeply understand the value of trust so it was only natural that, for his analysis, O’Reilly turned to the annual Edelman Trust Barometer. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Shannon Morton, Adam Weitner, Sarah Shelest, Josh Muirhead and Christopher Trotman.
Digital media represents extraordinary threats and opportunities for corporate communicators. News travels quickly and negative information or a plain old rumour can quickly take on a life of its own. In many cases, as seen in this week’s example of a laid-off Zynga employee’s Reddit AMA, a digital platform can put a powerful megaphone and anonymity into a stakeholder’s hands. For effective crisis and issues management, executive profiling, financial communications, reputation management, and the other core areas of corporate communications, digital considerations and strategy must be part of the plan. Read more »
Digital cameras and cellphones have changed the photography landscape forever. Long gone are the days when you only wanted to take two snaps in your roll of 24 to save the rest for something better. Meanwhile, sharing your pictures has never been easier thanks to Facebook, Pinterest, and other social media sites. Praise comes from all corners of the world and you feel empowered to snap more.
I am currently enrolled in the Institute for Corporate Directors (ICD) Directors Education Program (DEP). It’s a Rotman School of Management-led program offered by a number of major business schools across the country and I’m taking the course at the Beedie School of Business in Vancouver, graduation only one module away. Likely the best 12 days – four times a year, three days a session – I have ever enrolled in. Learning more in 12 days than I did during my entire Masters Degree studies. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Erika Strong, Jeff Lang-Weir, Marianna Shirshov, Matthew Hayles, Alison Fleming and Adam Weitner.
The lines between media and advertising continue to blur as brands look to insert themselves into spaces that were previously held exclusive to editorial content.
This week’s Digital Digest explores those blurring lines and offers insights into how brands can take advantage.
When the media was only a handful of channels, only the most significant of stories would find their way to us. Massive life changing events that could only be described with, “Oh the humanity.”
The everyday stories. The things that we tell each other over a drink or at the evening dinner. The little anecdotes that we experience. Those were always too small to reach the media save in drips and drabs. The disease of the week. The consumer advocacy tale. The plucky little kid that started a bottle drive. The elderly gent blowing out the candles on his hundredth birthday. But really they were just fillers. Noise to fill the air between commercial breaks because not every day was an “oh the humanity” day. Read more »
Last week, I had the privilege of participating in The Judy Project, a women’s leadership forum through the University of Toronto’s Rotman School of Management. I was surrounded by incredibly accomplished women who hold leadership positions in some of Canada’s largest and most influential organizations. They are articulate and have strong opinions based on in-depth knowledge within their respective fields. And yet, none of them had ever contemplated speaking to, or being profiled in, the media. Why? The majority simply were not comfortable being in the spotlight, nor did they necessarily feel that they were the most qualified to speak on a particular topic. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Erika Strong, Marianna Shirshov, Jeff Lang-Weir, Christopher Trotman, and Alison Fleming.
The Internet is often lauded as the space where Netizens rule, but it isn’t always so clear who has the power. Sometimes, both brands and individuals can feel as though they can approach their online interactions without consequences, but that is a feeling that can crumble in an instant. Platforms, organizations and influencers alike must be careful to manage what they say online, be cognizant of what others say about them and ensure that properties they have invested in remain relevant despite the changing needs of their users.
In this edition of Digital Digest, we look at the idea of power: who has it, how it changes and the ways it can be used for both the good and the bad. Read more »
It’s a very exciting day for the Edelman team as we officially announce that Kim Peacock has joined us as the new general manager of Edelman Canada West, encompassing both the Vancouver and Calgary offices. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Sarah Shelest, Christopher Trotman, Rob Clark and Alison Fleming
Reminder: you are a human first, marketer second. Seems a silly affirmation however it’s a fine art balancing being “human” with being “brand”, being engaging while still being respected. That coupled with the fact that the online world has no tolerance for humanity that is insincere, can be paralyzing. This is why we must remind ourselves to be more human, and as humans, we will make mistakes in this process, and learn from them, and be better as a result.
This week’s edition of Digital Digest explores how a dose of humanity can be highly effective, per the first two points. However, misguided humanity can backfire quickly (see the third piece) and “humanity” without discretion can be, in a word, disastrous.
On April 24th, Edelman was proud to spend an evening celebrating successful PR campaigns with our colleagues and esteemed clients at the annual CPRS Toronto ACE Awards 2013 gala. With our often hectic and busy days, it was nice to sit back and take a moment to celebrate accomplishments throughout the year with our peers in the industry. The gala took place at the beautifully renovated Arcadian Court and the evening kicked off with a cocktail reception, followed by a delicious three-course dinner. Global Toronto’s Sean O’Shea was our MC for the evening. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Christopher Trotman, Alison Fleming, Jeff Lang-Weir, Adam Weitner, Devon Burke and Matthew Hayles
Do we change the internet to conform to the laws of today, or do we craft the laws of tomorrow to account for ever-evolving forms of communication? This is the question that we have to consider as the borders between online and offline conversations continue to blur. In other words, the very real ways that things said and done online have an impact on established laws and business practices. And, how those laws and business practices are influencing the ways in which the conversations online are changing. Read more »