To start the holiday season off on the right foot, Edelman Toronto held the first-ever Edelman Gingerbread House Decorating Contest. With inspiration ranging from today’s pop icons to YouTube sensations, Edelman employees brought their A-game to win a prize and unlimited bragging rights. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Erica Adelson, Sarah Shelest, Jordana Levine and Erika Strong.
Issues of identity are often at the centre of both challenges and opportunities in social media. Brands work hard to establish their identity and to provide content flexible enough to speak to users as individuals. In this week’s issue of Edelman Canada’s Digital Digest, we examine some of the ways that brands are establishing their identities, allowing their fans to express their own and the threats they can face when their identity falls into the hands of someone else. In a world where you are what you tweet, relationships can be built or broken quickly and identifying the ways to build them effectively can make all the difference. Read more »
Today, Edelman’s general manager in Toronto, Lisa Kimmel, is among those recognized by WXN with its Canada’s Most Powerful Women: Top 100 award. Those of us who have had the privilege to work with Lisa over the course of her career, whether as a colleague or client, can certainly agree that there is something special about her. And accordingly, she’s achieved significant success at a young age. But powerful? Really?
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Erica Adelson, Sarah Shelest, Alex McBrien, Jordana Levine, Jeff Lang-Weir and Alison Fleming.
While we often think of the user experience in technical terms – whether that’s mobile-optimization, visual design or how consumers navigate through websites – as marketers, we know that the user experience isn’t just about the ways people use our products. It’s also about reimagining how we can extend consumers’ experience with our brand beyond the product. In the world of cinema, this can be about recreating movie magic outside of the theatre, responding to issues in real-time, maximizing ad potential or creating shareable content using the familiar trappings of the holiday season.
I recently had the honour of hosting 30 accomplished women at the fourth installment of our Building Ladders to the Top dinner series. At each dinner, we gather a group of our talented female clients and ask them to bring a woman who is in the first five to 10 years of her career.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Alison Fleming, Sarah Shelest, Nina Godard, Erika Strong and Meghan Sharp.
We’re all excited to produce great content but sometimes in order to do so, we need to work around regulatory or societal issues to ensure that it’s presented in an acceptable way. At other times we need to think about the contexts in which audiences will respond and determine if the response will line up with what we intend. In this edition of Digital Digest, we discuss the importance of being careful with your context and how doing so can help reduce risk while creating the best possible opportunities for your brand’s voice to shine. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Jeff Lang-Weir, Alison Fleming, Devon Burke and Alex McBrien.
This week, things got personal on the internet. In this edition of Digital Digest, we explain why some issues – no matter how viral – shouldn’t be fodder for content (as in the first piece) as well as how your Twitter account could be revealing some private data. In terms of platform news, we discuss Instagram’s new ad offering and look at the value of personal data, and why new changes from Google could mean a shake up in the search engine wars (third and fourth pieces).
Wow, what a day!
When my kids were young and I would get home they would ask, “What did you do at work today, dad?” and most of the time I was at a loss for an answer. Not because I didn’t do anything, but what I did often didn’t sound very interesting.
Most of my kids are off on their own now, and my wife was working so no one asked. Had anyone asked I would have told them I had one of the coolest days of my career because we did something really meaningful: We had “Bring In Your Parents Day!”
The public relations industry is known for a lot of things: media relations, press conferences, event management, crisis communications and, more recently, social media strategy and community management. But there’s one thing that many communicators haven’t been particularly well-known for: creativity. At best, PR has been put in a box to amplify creative ideas developed by others. At worst, we’ve been accused of “spinning” stories or doing “stunts” to make a splash. That’s changing.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erika Strong, Meghan Sharp, Alex McBrian, Toru Levinson, and Alison Fleming.
Impressions. Must. Get. Impressions. The more, the better. Right?
Not always, when the digital world is concerned. In a world where buying clicks and views is becoming increasingly simple (and commonplace), how to we ensure the “eyeballs” we work so hard to engage are connected to brains that are digesting our messages and hands that will take action? When is it time to take a step back and target specific audiences? In tandem with this, with targeted audiences and messages come targeting platforms – Facebook may be the platform of the moment for mass, but if you’re in the automotive industry, perhaps it’s time to rethink this plan (per the first piece). That being said, there are some principal “truths” that prevail across pretty much every audience, as outlined in the second piece. Also, a friendly reminder to never underestimate your dark horse audience (see the third piece).
We recently celebrated Founder’s Day at Edelman, marking 61 years since Dan Edelman founded the agency. Each office was given the opportunity to reflect on and celebrate Edelman’s culture. I was asked to share my thoughts (since I’ve been pretty vocal about Edelman’s culture over the years).
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erika Strong, Alison Fleming and Jeff Lang-Weir.
There’s a reason why some social media trends or tactics become popular – they can work. Techniques like open Twitter chats and brandjacking show their value time and again, but just because one brand is successful doesn’t mean that tactic is foolproof. This week’s Digital Digest looks at what happens when brands follow the lead of others or their fans to either deliver results or disappoint. The lesson here is to think carefully about what makes sense for you and your clients – you wouldn’t jump off a bridge just because Jimmy did, would you?
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Last week, the Holmes Report named Edelman Global Agency of the Year for 2013. Citing our overall growth of 12 per cent, our major strides in emerging markets – especially the Middle East and Latin America – and our worldwide performance, the announcement highlighted many things that separate us from the competition.
Just over two weeks ago, we celebrated our inaugural Founder’s Day, which marked 61 years since Dan Edelman founded the firm. Since our celebration in the Toronto office, I have been reflecting on what Edelman means to me. The one word that keeps coming to mind is “family,” which seems to be a consistent theme as you can see by Stephanie Bannan’s blog. But, before putting pen to paper, I conducted my own Edel-poll to see what others thought. Over and over, I heard these three words: “family,” “home,” and “supportive.” To me, this all means the same: a family creates a supportive home.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erika Strong, Alison Fleming, Josh Muirhead and Jeff Lang-Weir.
To attract eyeballs, we try to personalize the content we create to best suit the people who read our posts, tweets and ads. Customizing content is crucial to its success and so this issue of Digital Digest treads into these murky waters. Our first example looks at what happens when things get a bit too personal, as with Google’s new “shared endorsements.” The study detailed in our second example finds that anonymous trolls are the meanest (but don’t take it personally,) and the third looks at what happens when Red Bull personalized and refreshed a year-old project. Read on!