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- Retuning Your Brand Strategy for the Consumer’s Ear http://t.co/CDzDRmROPE via @EdelmanDigital
- RT pour dire bienvenue à Edelman Afrique du Sud, plus récente addition à la famille Edelman! http://t.co/KJBOTw6noT (anglais seulement)
- We have some Friday treats today, courtesy of @davefleet. Jealous? #nom http://t.co/sNIwnaDqOs
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Edelman Canada West Welcomes New GM – Kim Peacock
It’s a very exciting day for the Edelman team as we officially announce that Kim Peacock has joined us as the new general manager of Edelman Canada West, encompassing both the Vancouver and Calgary offices. Read more »
Digital Digest #126: It’s Human Nature
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Sarah Shelest, Christopher Trotman, Rob Clark and Alison Fleming
Reminder: you are a human first, marketer second. Seems a silly affirmation however it’s a fine art balancing being “human” with being “brand”, being engaging while still being respected. That coupled with the fact that the online world has no tolerance for humanity that is insincere, can be paralyzing. This is why we must remind ourselves to be more human, and as humans, we will make mistakes in this process, and learn from them, and be better as a result.
This week’s edition of Digital Digest explores how a dose of humanity can be highly effective, per the first two points. However, misguided humanity can backfire quickly (see the third piece) and “humanity” without discretion can be, in a word, disastrous.
Edelman Shines Bright at the CPRS Ace Awards
Global Toronto’s Sean O’Shea, Host of the CPRS Toronto ACE Awards 2013
On April 24th, Edelman was proud to spend an evening celebrating successful PR campaigns with our colleagues and esteemed clients at the annual CPRS Toronto ACE Awards 2013 gala. With our often hectic and busy days, it was nice to sit back and take a moment to celebrate accomplishments throughout the year with our peers in the industry. The gala took place at the beautifully renovated Arcadian Court and the evening kicked off with a cocktail reception, followed by a delicious three-course dinner. Global Toronto’s Sean O’Shea was our MC for the evening. Read more »
Digital Digest #125: Borders and Boundaries
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Christopher Trotman, Alison Fleming, Jeff Lang-Weir, Adam Weitner, Devon Burke and Matthew Hayles
Do we change the internet to conform to the laws of today, or do we craft the laws of tomorrow to account for ever-evolving forms of communication? This is the question that we have to consider as the borders between online and offline conversations continue to blur. In other words, the very real ways that things said and done online have an impact on established laws and business practices. And, how those laws and business practices are influencing the ways in which the conversations online are changing. Read more »
Digital Digest #124 (Special Health Edition): Social Medicine
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Marianna Shirshov, Jeff Lang-Weir, Alison Fleming, Matthew Hayles, Meghan Sharp and David Akermanis.
While some believe that our healthcare system still resides in the Stone Age, it’s pretty clear that digital health’s got game. The digitization of hospitals, ever increasing efficiency of patient access to information and even the gamification of treatment are all transforming the Canadian healthcare landscape. This week’s special edition of Edelman Canada’s Digital Digest looks at how the health sector now offers more digital solutions and connectivity than ever before.
15 Top Tips for a Successful PR Career
One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?”
Now that spring has sprung (at least, it’s trying to) and students are turning their minds to life after school, I thought it might be timely to offer some of that advice up here.
Here are 15 top tips for success in a public relations career. Funnily enough, I’d give the same advice to someone 10 years into their career, like me, too:
Never Stop Learning
Digital Digest #123: Trust in Me(dia)
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Sarah Shelest, Alison Fleming, Matthew Hayles, Shannon Morton and Christopher Trotman.
Data from the Edelman Trust Barometer shows that traditional media remains the most trusted source of news for Canadians. That said, the rise of digital media has blurred the lines between traditional and new media while creating new challenges and opportunities for even those organizations still firmly rooted in traditional dissemination of information, such as newspapers or the post office. In a connected media landscape, where information travels at the speed of a tweet, these organizations must balance the need to keep up with the imperative to protect their reputations and continuing to deliver the quality content and services that made them what they are. This week’s edition of Edelman Canada’s Digital Digest looks at how digital issues are impacting these traditional giants of media.
Digital Digest #122: Communities Connecting in a Time of Need
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Sarah Shelest, Alison Fleming and Shannon Morton.
The ongoing horror and tragedy faced by the people of Boston this week goes without saying. But on social media there was another prominent narrative unfolding: that the horrific events occurring at the Boston Marathon on Monday brought out the best in the Boston community. All over the news and in social media we saw images of first responders running towards the flames to save the lives of innocent people; we read messages of hope and prayer for the city; we saw major corporations get involved in thoughtful ways. For example, Google stepped in to launch Google Person Finder to help locate missing individuals who may have been participating in or watching the marathon. Read more »
Edelman Vancouver named Biggest PR Firm in B.C.
This week, Business in Vancouver released its annual list of the Biggest public relations firms in B.C. and the top spot was once again held by Edelman Vancouver. We’re proud to say that 2013 has gotten off to a great start for our office. This is an exciting representation of how far we’ve come over the past five years.
Digital Digest #121 – Rage Against the Machine
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Matthew Hayles, Sarah Shelest, Josh Muirhead, Christopher Trotman and Alison Fleming.
I AM A LITTLE UPSET! (said no one on the internet, ever. Except that one lady). The online world is full of people expressing strong, sometimes hyperbolic opinions on matters from weighty to banal. Issues that marketers expect to explode into controversy can pass by like a ship in the night, while mundane matters appear from nowhere, hit the top page of reddit, and become headline news on BuzzFeed.
The lesson here? Don’t underestimate: the power of an outraged public (see the last piece); the rate at which an outrage wildfire can spread, as explored in the second piece); and the lack of perspective an outraged community can have (particularly when Sim City is concerned, as discussed in the third piece). This week’s edition of Edelman Canada’s Digital Digest looks at how to manage the fallout from online outrage.
Edelman Named One of Canada’s Best Workplaces!
For the second consecutive year Edelman has been recognized as one of the Best Workplaces in Canada and one of the Best Workplaces for Women by the Great Place to Work® Institute. So, what does it mean to be one of Canada’s Best Workplaces?
Digital Digest #120: Look how far we’ve come…
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Christopher Trotman, Alison Fleming, Jeff Lang-Weir and Matthew Hayles.
Social media is here and here to stay. It’s likely not the first time you’ve heard that statement, but everyday evidence mounts that social media has become a crucial part of any communications program. Networks like Twitter and Facebook have set themselves apart and become pillars of the digital communications landscape, being used by activists and presidents alike to incite social change. At the same time, newer networks like Pinterest have gained prominence at a blindingly fast rate–even faster than its predecessors. But amidst the rapid change there is another storyline, one of the plodding formalization of social media by businesses and regulators. Read more »
It’s Time for StoryLab at Edelman!
Last week, Edelman Toronto hosted our second StoryLab. A day-long incubator for storytelling, it is a concept born from a simple question – can PR professionals learn to be comedians, dancers, photographers, and authors? Since beginning last year in Toronto it has spread to Edelman offices all over the globe. StoryLab challenges us to tell a story in a medium we know nothing about, working our way from ideation to presentation in under three hours. Frantic, hilarious, stressful and, of course, immensely fun, it’s quickly becoming one of my favourite times of year. This year, we invited six artists to collaborate with Edelman storytellers, including author Ania Szado, comedian Marilla Wex, filmmaker Davin Black, dancer Christy Adamson, animator Bruce Simpson, and songwriter Anna Sudac. Here are a few pictures and memories from the day! Read more »
How do you Define a Mentor?
A wise and trusted counselor or teacher? An influential senior sponsor or supporter? Can a mentor be a parent or a friend? To me, the answer is where you find encouragement.
Throughout my career I have been fortunate enough to have had numerous mentors ̶ people who have helped guide, educate, and steer me down the right path. In fact, the reason I came to Edelman was because my primary mentor recommended it as a fantastic agency that believed strongly in digital and social storytelling.
Digital Digest #119: The True Cost of Social Marketing
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays (and in some cases, Thursdays. Happy Easter!). This week’s edition of Digital Digest was edited by Adam Weitner, Alison Fleming, Rob Clark, Christopher Trotman and Matthew Hayles.
For years, marketing through social media was considered to be “free.” Which was sort of true, depending on what your time was worth to you and how competitive you wanted to be. But with the landscape evolving, not only is social becoming a “pay-to-play” environment, staying relevant amongst all the noise is increasingly difficult, and requires companies to invest their employees’ time and their hard-earned profits. Read more »
