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“Yes, content is king, but distribution is Queen and the platforms [you share it on] are God,” said Zaman, whose PR clients regularly ask how to get more views and value out of their content. “Consider it like a record: it might be critically acclaimed but you also want it to be commercially successful.”

CPRS Toronto held a Paid Media in Public Relations event where Saeed Zaman, Senior Account Director and Paid Media Lead at Edelman, was on a panel of Canadian communication experts talking about new paid channels and sharing best practices on developing excellent content. Read the full article here.

May 4, 2015 by in External posts | 0 comments

Digital Digest #223: Once More, With Feeling

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Rob Small, Erin Collett, Kaylea Forde and Melissa Vekil.

We get it, you’re not crying, there’s just something your eye…Don’t worry – we can hold your hand as we walk you through which brands are making us swoon, cry, or just get downright emotional. From the Pan Am games to local earth-friendly campaigns, these digital spots give us goose bumps with compelling, powerful emotional stories that anyone can relate to, but still feel deeply personalized. There won’t be a dry eye in the house after this week’s roundup.   Read more »

May 1, 2015 by in Digital Digest, Our Ideas | 0 comments

A look back at Montreal’s events for the 2015 Trust Barometer

On March 24th and 25th the Edelman Montreal office held two Trust Barometer launch events.

First, John Clinton, chair and CEO, North American Head of Creative and Content, Edelman Canada presented the 2015 Quebec findings to clients and partners of the Montreal office, and the following morning he discussed the results at Infopresse’s annual marketing summit.

See below for some memorable quotes and highlights:

Ève Laurier, General Manager of Edelman Montreal,  greets the audience of clients.

Ève Laurier, General Manager of Edelman Montreal, greets the audience.

John Clinton, Chair and CEO, Canada North American Head of Creative and Content, talks to an excited audience about the public’s trust and what impacts it.

John Clinton, Chair and CEO, Canada North American Head of Creative and Content, talks to an excited audience about the public’s trust and what impacts it.

Read more »

April 28, 2015 by in Our Ideas | 0 comments

Digital Digest #222: Laugh It Off

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Rob Small, Kira Borys, Charlotte Macgregor, Kaylea Forde, Melissa Vekil and Erin Collett.

For those who are shamelessly sobbing over last night’s episode of Grey’s Anatomy, we want to help dry your tears. This week’s roundup shows that a little humour can go a long way, especially when viewers don’t feel they are getting a product shoved in their face. From a webcam wedding to a PSA from PornHub (for real), let’s get your weekend started with a few giggles.    Read more »

April 24, 2015 by in Digital Digest, Our Ideas | 0 comments

Event Invite: Understanding Acquisition

Dave Fleet leads a group of panelists during last year’s event, discussing the rise of B2B social and how B2B companies can successfully embrace it.

Dave Fleet, Senior Vice President, Edelman Digital, leads a group of panelists during last year’s event, discussing the rise of B2B social.

Edelman Toronto and Dx3 Canada would like to invite you to look past outputs and understand how brand managers are measuring digital outcomes in the era of omni-channel marketing on Wednesday, May 20th. Join us as a group of leaders in their industry tackle the topic: Understanding Acquisition.

With marketers having to adapt to new technologies quicker than ever before, each digital expert will give us a snapshot of how they’re addressing the following:

  • Defining acquisition;
  • Challenging success metrics for digital amongst multiple channels and a non-linear marketing funnel;
  • Determining attribution; and,
  • Keeping up with it all.

Guests will walk away with some of the best practices and tools these experts use to stay relevant in the face of massive information.

The Details

Who:

When: Wednesday, May 20, 2015 | 6-8 p.m. (Doors open @ 5:45 p.m. Presentations begin at 6:30 p.m.)

Where: Edelman Toronto, 150 Bloor St. W. Suite 300

Please RSVP via Eventbrite

Note: Light snacks and refreshments will be served.

April 21, 2015 by in Our Ideas | 0 comments

Digital Digest #221: Brand Loyalty or Cult Following?

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Rob Small, Kira Borys, Charlotte Macgregor, Lauren Gross, Caitlin Stewart and Erin Collett.

It’s hard enough for brands to attract loyal customers while facing several competitors with similar product offerings. Although there are best practices and certain things to avoid, brand loyalty is often unexplainable – most consumers can’t even pinpoint exactly what it is that attracts them to a brand. This can result in a cult-like following, and where exactly does that lead? Well, we know what can happen over an iPhone vs. Android debate, but let’s not get into that. This week, we take a look at what the outcome of extremely loyal fans is and how some competitors are responding in an effort to make fans switch teams.  Read more »

April 21, 2015 by in Digital Digest, Our Ideas | 0 comments

“Dan Ovsey recommended trying to bring the journalists into the story. Let bloggers, journalists and other influencers test things out and ask questions when you pitch your idea or send them product samples. Encourage them to give you honest feedback, statements and quotes in return. When you type up your press statement, be sure to include the opinions and quotes of the reporters you reached out to”.

Dan Ovsey, account director and earned media specialist, participated in a live webinar for Marketwired focusing on creative earned media pitching techniques. Read more on Ecomdash here.

April 16, 2015 by in External posts | 0 comments

“First, and most obviously, startups are new to the marketplace and have little mindshare among the public. Second, the impacts of new and innovative products and services that target businesses and consumers aren’t always easily understood, and in some cases are met with real skepticism. If you can articulate your story well, you can raise potential barriers to adoption and get people excited about what your company is trying to achieve”.

Jason Kinnear, senior vice-president and national technology sector lead of Edelman Canada, discusses with Aislinn Malszecki, Associate, Online Content on the entrepreneurship programs team at MaRS, the latest trends in startup public relations and why PR is a powerful tool for supporting your business objectives. Read more on MaRS here.

April 14, 2015 by in External posts | 0 comments

Edelman Canada is once again named a Great Place to Work® Best Workplace and Best Workplace for Women!

For the fourth consecutive year in a row, Edelman has been recognized as one of the Best Workplaces in Canada and one of the Best Workplaces for Women!

Lisa Kimmel, President of Edelman Canada and John Clinton, Chair and CEO, North American Head of Creative and Content congratulated employees in Toronto, Montreal, Vancouver and Calgary and hosted a “One Canada” toast to thank everyone for helping to make Edelman Canada such a great place to work!

best workplace pic 1

Read more »

April 14, 2015 by in Our Ideas | 0 comments

Edelman Canada Named One of Canada’s Best Workplaces

We’re thrilled to announce that for the fourth year in a row, the Great Place to Work® Institute has named Edelman Canada one of Canada’s Best Workplaces and one of Canada’s Best Workplaces for Women!

Check out the article in today’s Globe and Mail here!

April 10, 2015 by in External posts | 0 comments

Digital Digest #220: Spring has sprung

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Rob SmallKira BorysKaylea Forde, Charlotte Macgregor, and Lauren Gross.

Canadians have patiently awaited the arrival of spring, shedding layers and venturing out of hibernation. Similarly, changing of the seasons is often a time for brands to produce fresh content and hatch new campaigns. This week, we looked at some of latest work that’s blossomed this season. Read more »

April 10, 2015 by in Digital Digest, Our Ideas | 0 comments

Our very own Jordan Doucette, National Executive Creative Director, will be on the public relations jury for the 2015 CLIO awards. The deadline for entries is May 15 and the awards will be held at a ceremony in New York on Sept. 30. Read more in Strategy here.

April 9, 2015 by in External posts | 0 comments

Digital Digest #219: All About that Brand

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Caitlin Stewart, Kaylea Forde, Caroline Dunnet and Melissa Vekil.

Read more »

April 2, 2015 by in Digital Digest, Our Ideas | 0 comments

Trust in traditional media stronger in Quebec than in the rest of Canada

According to Edelman’s 2015 Trust Barometer, the government is the least trusted institution in Quebec

March 25th, 2015, Montreal, QC – The Quebec results of the 15th edition of Edelman’s Trust Barometer, which are part of the largest annual poll on trust conducted globally, show that trust in the media is stronger in Quebec than in any other Canadian province (59 per cent in Quebec compared to 51 per cent in the ROC). NGOs, which include academic institutions (57 per cent), and business (53 per cent), follow closely behind, with the government (42 per cent) coming in last place.

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March 27, 2015 by in Our Ideas | 0 comments

Digital Digest #218: Teaching An Old Dog New Tricks

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Matt Beck, Caitlin Stewart, Kaylea Forde and Erin Collett.

This week, what’s old is new again.  Established brands are making savvy moves with modern twists to create edgy and clever promotional campaigns that hope to revitalize their brand’s standard routine. In this edition, it’s not about how old your brand is – it’s how you play the game.
Read more »

March 26, 2015 by in Digital Digest, Our Ideas | 0 comments