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- Read @hanigsberg's inspiring post on Edelman.ca. RT @lisakimmel Paying Attention to #Women’s #Leadership http://t.co/Fq6Y4CtK
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CANADIANS SUPPORT COMPANIES THAT DO GOOD: SURVEY
While Canadians have reduced the amount of money they donate to charities, “they still feel a responsibility to give back,” said Jennifer Meehan, vice-president and national practice lead for consumer marketing at Edelman in Toronto. “And with the rise of companies actually incorporating social purpose into their DNA, there’s a rising expectation among consumers.”
Read more on Edelman’s latest goodpurpose® findings at Marketingmag.ca.
Julia Hanigsberg: Paying Attention to Women’s Leadership
Julia Hanigsberg, Vice President of Administration and Finance at Ryerson University, was a guest speaker at the first-ever GWEN mentoring and networking event (see Lisa Kimmel’s blog post about the evening here) held at the Verity Club on Tuesday, May 15. Julia cares passionately about diversity and mentorship, and we were thrilled to have her talk about what’s been on her mind. Here, she shares her thoughts from the evening on women and leadership.
Building Ladders to the Top
Last night, I had the pleasure of hosting dinner for 20 women to talk about our careers – our successes, our challenges, and the rules we’ve made for ourselves along the way.
The event was the first of what I hope to be a series under the auspices of GWEN, Edelman’s Global Women’s Executive Network, which is committed to fostering a work environment in which women can reach the most senior ranks within the firm. A few months ago, we held something internally called Minute Mentoring, and we wanted to share the idea with our clients. We reached out to some of the women clients who inspire us and whom we felt had something to share with the generation coming behind them. Each brought a younger woman whose career they’ve taken an interest in.
Digital Digest: Simplify and Repeat
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
In the mid-1990s, Lego rocketed past its historical business of selling interlocking bricks to open theme parks, television programs and learning labs. The results were dismal, and in 2004, writes The Economist, a new boss took over and brought renewed focus to innovating its old business, rather than inventing new ones. You can now buy Lego Marvel Super Heroes, Lego Star Wars, or Lego Pirates of the Caribbean (and the business is doing better too).
It is tempting to add new and “innovative” processes to manage the rapidly changing digital landscape (see, for instance, this tech reporter’s absolutely crazy reading habits). But the purpose of process isn’t to get it right, but to get it right again and again and again. Successful companies will zero in on what works, and apply that same, simple model to new opportunities. That’s why this week’s edition of Edelman Canada’s Digital Digest encourages readers to simplify and repeat, even (especially) when things get messy. Read more »
Meet Edelman’s Social Directors
Alessara is our name; Edelman culture is our game!
In 2009, Edelman Toronto created the role of Social Director(s) – a unique responsibility within the office focused on the people and bringing enjoyment to staff on a day-to-day basis.
Digital Digest: Don’t Just Solve the Problem
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
Your editor heard a story once about how the architects at OMA – the Rotterdam-based firm famously founded by Rem Koolhaas – do their work. It goes like this: a young architect is partnered with an experienced architect to work on a seemingly impossible project. After a series of coffee-fueled all-nighters they come up with a brilliant solution. The young one sits back and say “we did it, this is great!” The more experienced one reaches for the plans, tears them up, and tosses them on the floor, saying, “we’ve demonstrated that we can solve the problem. Now let’s find the best solution.”
Every now and then it’s important to stop and rethink what you’re doing. Digital strategists as well should revisit the fundamentals of what they do: How is an online community different from an offline one? What is the value of a community to our clients? Why do we gravitate to our peers in the first place? How does a successful community differ from a bad one (see first item)? That’s why this week’s edition of Edelman Canada’s Digital Digest asks readers to revisit their assumptions about online communities, so that they don’t just solve problems but also understand them. Read more »
The “Armano in Vancouver” Meet-up
Edelman’s EVP of Global Innovation & Integration at Edelman Digital, David Armano was in Vancouver last week. Along with all of the official appointments, presentations and interviews that he was shuttled around to (we kept the poor guy busy), we also organized an informal, grass-roots meet-up at Subeez Cafe on Thursday morning for bloggers and industry influencers. About 50 people dropped by for coffee and snacks and the opportunity to ask David questions about the social and digital realm. Read more »
What You Need to Know About Being an Edelman Intern
Are you graduating from a PR program this spring? I remember that nervous feeling all too well. Graduation is near, and you’re not sure what will happen next. How or where will you get an internship? What do you really want to focus on: media relations, social media content, account management, or creative strategy? What is it like to work at a PR agency?
While I am new to Edelman, I definitely understand the feelings and questions that accompany a looming graduation. Everyone wonders how they’ll adjust to the working world, and where their passions and unique attributes lie. At Edelman, our interns get the chance to jumpstart their careers in PR. Being new to the workplace and to PR, you may be unsure of what to expect, but don’t fret. While things at Edelman change daily, we can give you an idea of your day-to-day. Read more »
A Taxing Affair
Yesterday was an unofficial holiday that nobody seems to celebrate: Tax Day. In a pre-social world, I always saw filing your taxes as a private matter; not something people cared to talk about publicly. Those times have definitely come and gone.
Our client Meltwater Group is a social intelligence company that specializes in monitoring social media conversations. As part of an ongoing series looking at current issues in Canada, we produced the following infographic around tax conversations over the past month. With over 160,000 social conversations, people seem to have no issue talking about taxes. The infographic helps break down the tax narrative in Canada around major topics of conversation. Let us know what you think. Do you talk about your finances online?
2012 CPRS Toronto ACE Awards – We’ll Take Seven, Please!
On Thursday, April 26 I had the pleasure of joining my wonderful and very talented colleagues at the 2012 CPRS ACE Awards Gala at the Bram & Bluma Appel Salon. In true Edelman fashion, we showed up early to clink our glasses and congratulate each other on the successes of the past year.
Accompanied by some of our clients, we enjoyed a meal while celebrating the creativity and strategic thinking that went into our award-winning programs. By the end of the evening, we had scooped up seven awards (five bronze and two silver). All I can say is that it sure feels good to be recognized for the hard work that we do at Edelman in front of Toronto’s finest PR professionals. Having worked on Cadbury and Maynards I think it appropriate to say that this was one sweeeeeet evening!
Digital Digest: Cutty Sark
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
In the late 19th century, British sea traders on the lucrative China-to-Britain tea run were being outpaced by American boats. So Britain, at the height of its commercial power, launched the Cutty Sark, a sleek cutter that, it was thought, would leave American rivals in its wake. But ultimately the Cutty Sark’s mission proved misguided and expensive: it never won the tea race, the shipyard that built it went bankrupt, and the captain was eaten by sharks.
People, like seagulls, are drawn to shiny objects. Readers will be familiar with the inflated expectations that come with over-hyped technology. But you don’t need fancy technology to do good work. That’s why this week’s edition of Edelman Canada’s Digital Digest encourages readers to remember the Cutty Sark, and nurture a healthy skepticism towards the latest-and-greatest. Read more »
Edelman: A Great Place to Work!
Edelman Canada doesn’t even feel like a workplace – it feels like home. I will be coming up on my fourth year as an Edelman employee and couldn’t have been more proud when I heard of our recognition as one of the Canada’s Best Workplaces. This is UNREAL, and in my mind long overdue.
Celebrating in true Edelman fashion, friends and colleagues in the Toronto office were all smiles when the announcement of our win was unveiled by our very own John Clinton and Lisa Kimmel. The energy and buzz in the room was unbelievable; it really gave me a time to reflect on how lucky we have it here, at a company that truly cares about their employees. Read more »
Armano in Vancouver
For anyone in the Vancouver area, Edelman’s Executive Vice President, Global Innovation & Integration for Edelman Digital, David Armano is in town this week and we are throwing an impromtu meet-up on Thursday April 26, from 10am – 11am at Subeez (891 Homer Street). Read more »
“Sticky” storytelling in social media: eMarketer report
In its latest report on Canada’s social media scene, eMarketer found that in 2011 Canada ranked first globally in social media penetration as a percentage of population, and will fall to second place within that statistic by only a fraction of a per cent in 2012. The report also predicts that 2012 will see a shift from marketers experimenting with social media to establishing innovative, channel-specific marketing practices[1]. Read more »
Edelman’s GWEN Program: Helping Women Lead and Succeed
Not only were we recently recognized as one of Canada’s Best Workplaces, but we also earned the title of one of Canada’s Best Workplaces for Women. This is of particular significance for me and for our firm, because Edelman has made it a priority to help shape and influence an environment where women are encouraged to lead and succeed. In fact, we specifically launched our Global Women’s Executive Network initiative (GWEN) to prioritize our focus on networking, recruiting, collaborating and career planning for women across the network in order to increase the number of women at the most senior levels of the company. So where does Edelman currently stand? Read more »