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What New Privacy Rules in Canada Mean for Your Business

Blog repost

This post is part of a series on Cybersecurity. It was originally posted on Edelman.com.

On July 1, 2014, the Canadian government introduced Anti-Spam Legislation (CASL) – a new law designed to regulate certain forms of electronic contact – including emails, texts, social media messages or any other form of electronic communication to a recipient. The underlying principle behind CASL is that such activities can only be carried out with consent from the recipient, under an “opt-in” approach.

If you are doing business in Canada, or planning to do so, it’s good policy to employ best practices and engage with your stakeholders by following the new rules. Furthermore, you also need to familiarize yourself with CASL and its implications given that violations can carry significant monetary penalties. The law also applies to electronic messages originating outside Canada. Companies can be fined for up to $10,000,000 per violation. In addition to monetary penalties, companies could also potentially face criminal charges. Read more »

October 29, 2014 by in Our Ideas | 0 comments

Digital Digest #201: Move Over Baby Boomers, There’s a New Kid in Town

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Thursdays. This week’s edition of Digital Digest was edited by Victoria Neufeld, Caitlin StewartErin Collett, and Jeff Lang-Weir.

As the largest demographic, baby boomers, without a doubt, largely influence consumer trends but there’s another group that shouldn’t be forgotten. Millennials are climbing up the ranks and, not to mention, driving social media. This week’s Digital Digest looks at brands that zeroed in on their millennial followers and how they benefited.

Read more »

October 23, 2014 by in Digital Digest, Our Ideas | 0 comments

Living in Color: We Day

20,000 students and educators pack the Air Canada Centre for We Day Toronto on October 2, 2014.

20,000 students and educators packed the Air Canada Centre for We Day Toronto on October 2, 2014.

As a part of Edelman’s Living in Color program, I joined my friends at Free The Children as they launched the 2014-2015 We Day tour. The first location of the 14-stop tour was Toronto, at the Air Canada Centre.

We Day is stadium-sized youth empowerment event that celebrates the actions young people take in their local and global communities

We Day not only brings together passionate young change-makers and educators, but it also rallies world leaders and entertainers who take the stage at each event to inspire the audience.  This year in Toronto we had speakers and performers including Katie Couric, Big Sean, Joe Jonas, Kendrick Lamar and many more. Read more »

October 23, 2014 by in Our Ideas | 0 comments

MiO Squirtcar

NXNE MiO Squirtcar - June 19

The MiO Squirtcar in action.

NXNE MiO Squirtcar Lizzo

Lizzo performing in the middle of the crowd aboard the MiO Squirtcar.

MiO NXNE The Pizza Underground 1

The Pizza Underground performing aboard the MiO Squirtcar.

October 22, 2014 by in campaigns, Our Work | 0 comments

Canadian Association of Optometrists

Hero Shot: The Doctors of Optometry Canada campaign educates the public on the importance of eye health and encourages regular eye exams.

Brochure: More than 2.5 million pieces of branded campaign collateral were distributed to CAO members across the country.

Brochure: More than 2.5 million pieces of branded campaign collateral were distributed to CAO members across the country.

Mobile: Creating searchable and shareable content was key to the DOC campaign strategy. This included development of a mobile-friendly public website.

Mobile: Creating searchable and shareable content was key to the DOC campaign strategy. This included development of a mobile-friendly public website.

 

 

October 22, 2014 by in campaigns, Our Work | 0 comments

Kraft Hockeyville 2014

The pop-up hockey rink and skates are ready for the public as Kraft Hockeyville 2014 launches on November 27, 2014 in Montreal on the site of the historic Victoria Skating Rink.

The pop-up hockey rink and skates were ready for the public when Kraft Hockeyville 2014 launched on November 27, 2013 in Montreal on the site of the historic Victoria Skating Rink.

Kraft Hockeyville Blog (2)

Kraft Hockeyville 2014 launched with a pop-up hockey rink, in front of the parking lot that now stands on the historic site of the Victoria Staking Rink in Montreal.

The Edelman team is bundled and ready to work at the Kraft Hockeyville 2014 launch on November 27, 2014.

The Edelman team was bundled and ready to work at the Kraft Hockeyville 2014 launch on November 27, 2013.

 

October 21, 2014 by in campaigns, Our Work | 0 comments

Ontario Graphite

Ontario Graphite employees and equipment at the Kearney Mine.

Ontario Graphite employees and equipment at the Kearney Mine.

Ontario Graphite Blog (1)

Mill building and infrastructure at Ontario Graphite’s Kearney Mine.

Scenic view of Ontario Graphite’s Kearney Mine and surrounding area

Scenic view of Ontario Graphite’s Kearney Mine and surrounding area

 

October 21, 2014 by in campaigns, Our Work | 0 comments

Digital Digest #200: Pass the Mic

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Thursdays. This week’s edition of Digital Digest was edited by, Erin CollettMeghan SharpLauren Gross, Jeff Lang-Weir, Alison Fleming and Matt Hayles

Note from the (former) editors: In celebration of this, the 200th edition of Digital Digest, we thought it would be a good time to let you all know why we have put our pixilated hearts and souls into this little piece, week after week. “The Digest”, as we affectionately refer to it, allows for us digi-nerds to come together once a week and discuss our professional passion. It’s also completely led by junior staff, and we’d like to give a big thank you to Erin Collett for carrying on the torch. We hope you continue to enjoy our output. –Matthew and Alison.   

We are very excited that this is our 200th Digital Digest! We started this blog back in 2010 and as the digital world evolved, so have we. Going forward, Digital Digest is going to Show Up Differently, moving our publication to Thursdays of each week. To mark this change, what’s more fitting than a #TBT: Digital Digest #1 (where we mull over the concept of an app called ‘UberCab’ and discuss Calgary’s new mayor, Naheed Nenshi).

In light of this bi-centennial milestone, we decided to highlight a few campaigns showcasing one of our favourite art forms – storytelling. But enough about us, let’s take a look at some notable campaigns that passed the mic over to the consumer and gave them a platform to share their story.

Read more »

October 16, 2014 by in Digital Digest, Our Ideas | 0 comments

Edelman Toronto Opens First EdelArtist Gallery

edelartist blog

The EdelArtist Gallery featuring work by Amanda Lazarovitz, Evan Davis and Adam Weitner.

Creativity and inspiration come from different places for each of us, and during the day our creative outlet is our work. However, for many of us, it doesn’t stop there and after work we find other ways of expressing our creativity, thoughts and perspectives. With that in mind, the Creativity Committee – whose purpose is fuel creativity and innovation across the office – wanted to give our fellow colleagues the opportunity to reveal their artistic side and inspire us all to think, and create, in different ways.  We invited Edelman Toronto to submit their works of art to be displayed in the office. The first EdelArtist Gallery (located in our front lobby) opened a few weeks ago with works from three EdelArtists: Evan Davis’ amusing photograph Cat Scratch depicts a tabby spinning his heart out; Amanda Lazarovitz’s remarkable jewelry creations (which many women in the office want to buy) sparkle in the sunlight; and Adam Weitner’s photo series Into the Wild recounts scenes from his recent trip to Berlin. We hope the EdelArtist Gallery is inspiring to others and we’re looking forward to the next display this fall.

Read more »

October 14, 2014 by in Our Ideas | 0 comments

“As we continue to rebuild from the global recession, we are seeing a shift in societal and consumer attitudes. According to the 2014 Edelman Trust Barometer, 84 per cent of respondents believe that business can pursue its self-interest while doing good work for society.”

In the weekend edition of the Vancouver Sun, Chris Dobrzanski wrote about the Canadian economy post-recession and opportunities businesses should take hold of in order to bounce back. Read the full article here.

October 8, 2014 by in External posts, Our Ideas | 0 comments

30 UNDER 30 – ERIN JACOBSON

“Jacobson played a big part in ushering in a new era for the NDP, designing an iOS app for the Party, helping run digital town halls that combined Twitter, Google hangouts and YouTube and leading the design of a template for new websites now used by 86 members of parliament.

As Edelman’s first digital public affairs hire, Jacobson is now tasked with bringing new digital advocacy tools to clients ranging from organizations and associations to politicians. Outside the political realm, she also teaches a course on the designer’s role in social change at OCAD University.”

Erin Jacobson, vice-president, digital public affairs at Edelman, has been named to Marketing Magazine’s 30 Under 30 for 2014 in Canada. Read the full article here.

October 7, 2014 by in External posts, Our Ideas | 0 comments

Edelman Toronto Continues to Build Planning and Creative Offering with Several Key Hires

Lisa Bednarski Joins Today as SVP, Planning

October 6, 2014, TORONTO – Lisa Bednarski joins Edelman Toronto today as the firm’s senior vice-president, planning. Bednarski brings a strong track record of delivering insightful strategy and powerful creative concepts to the role, and will work closely with executive creative director Jordan Doucette to continue to elevate the agency’s planning and creative offering.

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October 6, 2014 by in Our Ideas | 0 comments

Digital Digest #199: Up in My Space

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by, Meghan SharpErin MeagherLauren Gross and Erin Collett. 

Brands became our friends long ago. Connecting with us on every platform, engaging us and understanding our temperaments, just like our ‘real life’ BFFs. As a marketing tool, this works. If brands are part of our inner circle, we accept them with open arms, tout them to others and support them with passion. But can they get too close? Become the clingy friend that never lets up?

This week we examine the complexity behind brands (and apps!) that market themselves as our friends, but have perhaps become a wee bit too close for comfort… Read more »

October 3, 2014 by in Digital Digest, Our Ideas | 0 comments

Richard Edelman Celebrates a Decade of Blogging

showupdifferently

Encouragement to “Show Up Differently” from a 6 a.m. blog post from 2010.  Read Richard Edelman’s reflections on 10 years of blogging here.

October 1, 2014 by in Our Ideas | 0 comments

Edelman Kicks off its National Public Affairs Offering

public affairs post (1)

Guests arrive at the Edelman Toronto lobby.

Last week, Edelman Toronto hosted a cocktail reception to celebrate our new national Public Affairs offering. Now that the newly acquired Devon Group team has had a chance to settle into the new digs, it was time to show off our new space and well-rounded offering to invited guests. Government officials, as well as current and prospective clients toured the office, met with the new team and learned about the different practices Edelman excels at.

Read more »

September 24, 2014 by in Our Ideas | 0 comments