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Digital Digest #201: Move Over Baby Boomers, There’s a New Kid in Town

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Thursdays. This week’s edition of Digital Digest was edited by Victoria Neufeld, Caitlin StewartErin Collett, and Jeff Lang-Weir.

As the largest demographic, baby boomers, without a doubt, largely influence consumer trends but there’s another group that shouldn’t be forgotten. Millennials are climbing up the ranks and, not to mention, driving social media. This week’s Digital Digest looks at brands that zeroed in on their millennial followers and how they benefited.

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October 23, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #200: Pass the Mic

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Thursdays. This week’s edition of Digital Digest was edited by, Erin CollettMeghan SharpLauren Gross, Jeff Lang-Weir, Alison Fleming and Matt Hayles

Note from the (former) editors: In celebration of this, the 200th edition of Digital Digest, we thought it would be a good time to let you all know why we have put our pixilated hearts and souls into this little piece, week after week. “The Digest”, as we affectionately refer to it, allows for us digi-nerds to come together once a week and discuss our professional passion. It’s also completely led by junior staff, and we’d like to give a big thank you to Erin Collett for carrying on the torch. We hope you continue to enjoy our output. –Matthew and Alison.   

We are very excited that this is our 200th Digital Digest! We started this blog back in 2010 and as the digital world evolved, so have we. Going forward, Digital Digest is going to Show Up Differently, moving our publication to Thursdays of each week. To mark this change, what’s more fitting than a #TBT: Digital Digest #1 (where we mull over the concept of an app called ‘UberCab’ and discuss Calgary’s new mayor, Naheed Nenshi).

In light of this bi-centennial milestone, we decided to highlight a few campaigns showcasing one of our favourite art forms – storytelling. But enough about us, let’s take a look at some notable campaigns that passed the mic over to the consumer and gave them a platform to share their story.

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October 16, 2014 by in Digital Digest, Our Ideas | 0 comments

Edelman Toronto Opens First EdelArtist Gallery

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The EdelArtist Gallery featuring work by Amanda Lazarovitz, Evan Davis and Adam Weitner.

Creativity and inspiration come from different places for each of us, and during the day our creative outlet is our work. However, for many of us, it doesn’t stop there and after work we find other ways of expressing our creativity, thoughts and perspectives. With that in mind, the Creativity Committee – whose purpose is fuel creativity and innovation across the office – wanted to give our fellow colleagues the opportunity to reveal their artistic side and inspire us all to think, and create, in different ways.  We invited Edelman Toronto to submit their works of art to be displayed in the office. The first EdelArtist Gallery (located in our front lobby) opened a few weeks ago with works from three EdelArtists: Evan Davis’ amusing photograph Cat Scratch depicts a tabby spinning his heart out; Amanda Lazarovitz’s remarkable jewelry creations (which many women in the office want to buy) sparkle in the sunlight; and Adam Weitner’s photo series Into the Wild recounts scenes from his recent trip to Berlin. We hope the EdelArtist Gallery is inspiring to others and we’re looking forward to the next display this fall.

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October 14, 2014 by in Our Ideas | 0 comments

“As we continue to rebuild from the global recession, we are seeing a shift in societal and consumer attitudes. According to the 2014 Edelman Trust Barometer, 84 per cent of respondents believe that business can pursue its self-interest while doing good work for society.”

In the weekend edition of the Vancouver Sun, Chris Dobrzanski wrote about the Canadian economy post-recession and opportunities businesses should take hold of in order to bounce back. Read the full article here.

October 8, 2014 by in External posts, Our Ideas | 0 comments

30 UNDER 30 – ERIN JACOBSON

“Jacobson played a big part in ushering in a new era for the NDP, designing an iOS app for the Party, helping run digital town halls that combined Twitter, Google hangouts and YouTube and leading the design of a template for new websites now used by 86 members of parliament.

As Edelman’s first digital public affairs hire, Jacobson is now tasked with bringing new digital advocacy tools to clients ranging from organizations and associations to politicians. Outside the political realm, she also teaches a course on the designer’s role in social change at OCAD University.”

Erin Jacobson, vice-president, digital public affairs at Edelman, has been named to Marketing Magazine’s 30 Under 30 for 2014 in Canada. Read the full article here.

October 7, 2014 by in External posts, Our Ideas | 0 comments

Edelman Toronto Continues to Build Planning and Creative Offering with Several Key Hires

Lisa Bednarski Joins Today as SVP, Planning

October 6, 2014, TORONTO – Lisa Bednarski joins Edelman Toronto today as the firm’s senior vice-president, planning. Bednarski brings a strong track record of delivering insightful strategy and powerful creative concepts to the role, and will work closely with executive creative director Jordan Doucette to continue to elevate the agency’s planning and creative offering.

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October 6, 2014 by in Our Ideas | 0 comments

Digital Digest #199: Up in My Space

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by, Meghan SharpErin MeagherLauren Gross and Erin Collett. 

Brands became our friends long ago. Connecting with us on every platform, engaging us and understanding our temperaments, just like our ‘real life’ BFFs. As a marketing tool, this works. If brands are part of our inner circle, we accept them with open arms, tout them to others and support them with passion. But can they get too close? Become the clingy friend that never lets up?

This week we examine the complexity behind brands (and apps!) that market themselves as our friends, but have perhaps become a wee bit too close for comfort… Read more »

October 3, 2014 by in Digital Digest, Our Ideas | 0 comments

Richard Edelman Celebrates a Decade of Blogging

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Encouragement to “Show Up Differently” from a 6 a.m. blog post from 2010.  Read Richard Edelman’s reflections on 10 years of blogging here.

October 1, 2014 by in Our Ideas | 0 comments

Edelman Kicks off its National Public Affairs Offering

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Guests arrive at the Edelman Toronto lobby.

Last week, Edelman Toronto hosted a cocktail reception to celebrate our new national Public Affairs offering. Now that the newly acquired Devon Group team has had a chance to settle into the new digs, it was time to show off our new space and well-rounded offering to invited guests. Government officials, as well as current and prospective clients toured the office, met with the new team and learned about the different practices Edelman excels at.

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September 24, 2014 by in Our Ideas | 0 comments

 ”In fact, over the 14-year history of the Edelman Trust Barometer, we’ve found that employee trust relies on empowerment, integrity, ethical standards, culture, transparency and support with strong leadership. And given that in Canada, 50 per cent of people trust regular employees when forming an opinion about a company – while only 43 per cent trust CEOs – you simply can’t afford to lose your most effective ambassadors.”

Lisa Kimmel, general manager of Edelman Toronto discusses the importance of  involving employees in important decisions in her recent Globe and Mail Leadership Lab Series article. Read the full article here.

September 22, 2014 by in External posts, Our Ideas | 0 comments

Digital Digest #198: Keep Your Finger on the Pulse

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan SharpAdam WeitnerLauren Gross and Erin Collett.

It’s no easy feat staying on top of the digital world. It feels like the iPhone 5 was justreleased, yet this week, Apple released the iPhone 6 and 6 plus. One month a brand has a commendable digital strategy and by the next, it’s irrelevant. This week’s Digital Digest takes a look at some clever tricks and tools brands are using to re-invent themselves and stay relevant. Read more »

September 19, 2014 by in Digital Digest, Our Ideas | 0 comments

Empowering Canada’s Communities

Pooltable (Blog)

The new game room at Toronto Kiwanis Boys and Girls Clubs was supported by an Edelman Community Investment Grant and features a new pool table.

Originally posted on Edelman.com

Edelman’s Community Investment Grant program supported 13 Canadian organizations in fiscal year 2014. The grants supported diverse causes, from eradicating hunger and poverty to funding health research. But the most common cause of our grantees was the empowerment of children and young people through opportunities that foster learning and development in unique ways. Read more »

September 18, 2014 by in Our Ideas | 0 comments

“Sometimes the solution doesn’t look like an ad and when I met with the team here, I found that people were incredibly smart and eager to cross-pollinate the knowledge and methodology for cracking great creative.”

Greg Bolton, creative director at Edelman Toronto, spoke to Strategy magazine on making the jump from advertising agency Leo Burnett to his new role at Edelman. Read the full article here.

September 16, 2014 by in External posts, Our Ideas | 0 comments

Mud Can Bring us Together

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The Edelman team en route to Tough Mudder.

So I’m just about over any of the nagging pains I gained from doing the Tough Mudder with nearly 25 of my Edelman colleagues a couple weeks ago. Almost. An odd, persistent strain in my upper arm stays with me – a subtle reminder that my body doesn’t rebound the way it did even a decade ago. But while the aches and pains have largely subsided, the positive memory of the Tough Mudder experience is with me as strong as it was crossing the finish line.

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September 10, 2014 by in Our Ideas | 0 comments

Building a consistent narrative is critical, adds David Ryan, vice-president, financial communications at public relations firm Edelman Canada. “For public companies the challenge they are wrestling with is how do you communicate with a diverse group of stakeholders…and have conversations on a number of new communications platforms?”

David Ryan spoke to Listed Magazine‘s Jim Middlemiss about how social media and online culture is changing how companies communicate. Read the full article here

 

September 8, 2014 by in External posts, Our Ideas | 0 comments