Our Ideas

Categories

Twitter

Blogroll

Blog Archives

Edelman Kicks off its National Public Affairs Offering

public affairs post (1)

Guests arrive at the Edelman Toronto lobby.

Last week, Edelman Toronto hosted a cocktail reception to celebrate our new national Public Affairs offering. Now that the newly acquired Devon Group team has had a chance to settle into the new digs, it was time to show off our new space and well-rounded offering to invited guests. Government officials, as well as current and prospective clients toured the office, met with the new team and learned about the different practices Edelman excels at.

Read more »

September 24, 2014 by in Our Ideas | 0 comments

 ”In fact, over the 14-year history of the Edelman Trust Barometer, we’ve found that employee trust relies on empowerment, integrity, ethical standards, culture, transparency and support with strong leadership. And given that in Canada, 50 per cent of people trust regular employees when forming an opinion about a company – while only 43 per cent trust CEOs – you simply can’t afford to lose your most effective ambassadors.”

Lisa Kimmel, general manager of Edelman Toronto discusses the importance of  involving employees in important decisions in her recent Globe and Mail Leadership Lab Series article. Read the full article here.

September 22, 2014 by in External posts, Our Ideas | 0 comments

Digital Digest #198: Keep Your Finger on the Pulse

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan SharpAdam WeitnerLauren Gross and Erin Collett.

It’s no easy feat staying on top of the digital world. It feels like the iPhone 5 was justreleased, yet this week, Apple released the iPhone 6 and 6 plus. One month a brand has a commendable digital strategy and by the next, it’s irrelevant. This week’s Digital Digest takes a look at some clever tricks and tools brands are using to re-invent themselves and stay relevant. Read more »

September 19, 2014 by in Digital Digest, Our Ideas | 0 comments

Empowering Canada’s Communities

Pooltable (Blog)

The new game room at Toronto Kiwanis Boys and Girls Clubs was supported by an Edelman Community Investment Grant and features a new pool table.

Originally posted on Edelman.com

Edelman’s Community Investment Grant program supported 13 Canadian organizations in fiscal year 2014. The grants supported diverse causes, from eradicating hunger and poverty to funding health research. But the most common cause of our grantees was the empowerment of children and young people through opportunities that foster learning and development in unique ways. Read more »

September 18, 2014 by in Our Ideas | 0 comments

“Sometimes the solution doesn’t look like an ad and when I met with the team here, I found that people were incredibly smart and eager to cross-pollinate the knowledge and methodology for cracking great creative.”

Greg Bolton, creative director at Edelman Toronto, spoke to Strategy magazine on making the jump from advertising agency Leo Burnett to his new role at Edelman. Read the full article here.

September 16, 2014 by in External posts, Our Ideas | 0 comments

Mud Can Bring us Together

edelman_toughmudder_websize 014

The Edelman team en route to Tough Mudder.

So I’m just about over any of the nagging pains I gained from doing the Tough Mudder with nearly 25 of my Edelman colleagues a couple weeks ago. Almost. An odd, persistent strain in my upper arm stays with me – a subtle reminder that my body doesn’t rebound the way it did even a decade ago. But while the aches and pains have largely subsided, the positive memory of the Tough Mudder experience is with me as strong as it was crossing the finish line.

Read more »

September 10, 2014 by in Our Ideas | 0 comments

Building a consistent narrative is critical, adds David Ryan, vice-president, financial communications at public relations firm Edelman Canada. “For public companies the challenge they are wrestling with is how do you communicate with a diverse group of stakeholders…and have conversations on a number of new communications platforms?”

David Ryan spoke to Listed Magazine‘s Jim Middlemiss about how social media and online culture is changing how companies communicate. Read the full article here

 

September 8, 2014 by in External posts, Our Ideas | 0 comments

End the Tyranny of 24/7 Email

“You have to stick to it,” Lisa Kimmel, the general manager of the office, told me. “When we tell prospective employees about it, their eyes light up.”

Lisa Kimmel, general manager of Edelman Toronto, spoke to The New York Times about the office’s  7-to-7  rule, whereby employees are strongly discouraged from emailing one another before 7 a.m. and after 7 p.m. Read the full article here.

August 29, 2014 by in External posts, Our Ideas | 0 comments

Where are the Women Leaders in PR?

I have to hand it to The Atlantic. First they provoke society by using their influential cover to wonder aloud: Why Women Still Can’t Have It All. Now, they did it again by questioning what we’ve all thought, but never asked: Why Are There So Many Women in Public Relations?

Gail Becker, Edelman’s president of strategic partnerships and founding chair of Edelman’s Global Women’s Executive Network (GWEN), speaks to Marketing Magazine about the lack of women in leadership roles in a female-driven industry. Read the full article here.

August 13, 2014 by in External posts, Our Ideas | 0 comments

Digital Digest #197: Under Pressure

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Adam Weitner,  Jeff Lang-Weir, and Erin Collett

It’s a tough world out there for advertisers. Consumers often don’t care about brands beyond what’s in it for themselves. They rarely trust for-profit companies and are prepared to attack at a moment’s notice. This means brands are being held to a higher standard than ever before and they better deliver. This week’s Digital Digest takes a look at a few brands that are currently under fire (and it ain’t pretty). Read more »

August 8, 2014 by in Digital Digest, Our Ideas | 0 comments

TEDxToronto tackles the theme “Relentless Pursuits” for 2014

1794559_10152281311642847_789324187_n

It’s no secret that people in PR work a lot, and in your first few years it can be tough to think about pursuing a passion on top of everything else you have going on. Eventually though, I started to realize that watching Game of Thrones and sitting on my porch weren’t cutting it as extra-curricular activities, so I decided I would volunteer for TEDxToronto doing PR for their upcoming October event. Yes, I realize that doing volunteer PR is pretty much the same as doing my day job, but TEDxToronto has allowed me to meet new people and be a part of something I’ve cared about for many years – spreading great ideas. Read more »

August 6, 2014 by in Our Ideas | 0 comments

Climbing the leadership ladder, one mistake at a time

“Don’t let the fear of mistakes get in the way of your leadership goals. Leadership is earned, leadership is even assumed – but leadership is never granted.”

John Clinton, CEO of Edelman Canada, teaches us that climbing the corporate ladder doesn’t come without a few bumps along the way. Read the full article on John’s leadership journey in The Globe and Mail’s Leadership Lab Series.

 

August 5, 2014 by in External posts, Our Ideas | 0 comments

Digital Digest #196 – Don’t be lazy

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Adam WeitnerJill De Larzac, and Jeff Lang-Weir.

The emergence of digital channels has provided an opportunity for marketers to tell their stories in new and innovative ways, but the impact of those stories can be limited by the amount of hard work we’re willing to put in. Familiarity with established marketing channels, traditional metrics and relying on the faith that our audiences will produce enough decent content on their own are the kinds of attitudes that can lead to OK work. However, in today’s Digital Digest, we examine the ways that we can step up our game by continually challenging ourselves to look for the best, most innovative ways to reach our audiences. In short, the advantages we find when we remember to follow one simple rule: don’t be lazy.
Read more »

August 1, 2014 by in Digital Digest, Our Ideas | 0 comments

Earning the attention of the media requires a healthy dose of chutzpah

Dan Ovsey interviews Richard Edelman in Toronto in February, 2014 after the Canadian results of the Edelman Trust Barometer – the firm’s 14th annual exploration of trust – were revealed.

Dan Ovsey interviews Richard Edelman in Toronto in February, 2014 after the Canadian results of the Edelman Trust Barometer – the firm’s 14th annual exploration of trust – were revealed.

“CEOs talk to Bay Street. They don’t talk to the broader public about the issues the public cares about. What do they [the public] think about CEOs? They think CEOs make too much money. They think CEOs are spoiled and fly around on jets. They think CEOs are ruthless about treating employees. The way to deal with those issues is to be counter-factual — come out and actually talk about issues; see people and behave in a normal way and break the stereotypes.”

That’s what Richard Edelman told me back in February of 2014 when I had interviewed him about the Canadian results of the 2014 Trust Barometer. It was the second time in as many years that I had spoken with him about the poor state of business leaders’ reputations in the wake of the financial crisis and the Occupy Movement. As an editor at the Financial Post, I was exposed regularly to vitriolic tirades that painted all C-suite executives with the same vilified brush. Some leaders got their due; many more were simply guilty by association. But the bottom line was: trust was at an all-time low. Read more »

July 31, 2014 by in Our Ideas | 0 comments

Seasoned journalist strengthens Edelman Toronto’s Earned Media offering

Dan Ovsey joins firm’s Corporate practice

 July 28, 2014, TORONTO – Dan Ovsey, former editor of FP Executive at the National Post, joins Edelman Toronto today as an account director in the Corporate practice. Ovsey brings more than 15 years of experience in media and communications to Edelman as a journalist, PR consultant and editor, and will play a key role in enhancing the firm’s Earned Media capabilities.

“Not only is Dan an expert writer and communicator, but he’s a highly respected journalist who is well suited to advance our Earned Media offering — a core focus for us,” said Scott Thomson, deputy general manager, Toronto, and national practice leader, Corporate. “Dan brings an incredible depth of experience to our clients in the Earned Media space, including media strategy, training, and bringing corporate and brand narratives to life through storytelling.” Read more »

July 28, 2014 by in Our Ideas | 0 comments