On July 1, 2014, the Canadian government introduced Anti-Spam Legislation (CASL) – a new law designed to regulate certain forms of electronic contact – including emails, texts, social media messages or any other form of electronic communication to a recipient. The underlying principle behind CASL is that such activities can only be carried out with consent from the recipient, under an “opt-in” approach.
If you are doing business in Canada, or planning to do so, it’s good policy to employ best practices and engage with your stakeholders by following the new rules. Furthermore, you also need to familiarize yourself with CASL and its implications given that violations can carry significant monetary penalties. The law also applies to electronic messages originating outside Canada. Companies can be fined for up to $10,000,000 per violation. In addition to monetary penalties, companies could also potentially face criminal charges. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Thursdays. This week’s edition of Digital Digest was edited by Victoria Neufeld, Caitlin Stewart, Erin Collett, and Jeff Lang-Weir.
As the largest demographic, baby boomers, without a doubt, largely influence consumer trends but there’s another group that shouldn’t be forgotten. Millennials are climbing up the ranks and, not to mention, driving social media. This week’s Digital Digest looks at brands that zeroed in on their millennial followers and how they benefited.
As a part of Edelman’s Living in Color program, I joined my friends at Free The Children as they launched the 2014-2015 We Day tour. The first location of the 14-stop tour was Toronto, at the Air Canada Centre.
We Day is stadium-sized youth empowerment event that celebrates the actions young people take in their local and global communities
We Day not only brings together passionate young change-makers and educators, but it also rallies world leaders and entertainers who take the stage at each event to inspire the audience. This year in Toronto we had speakers and performers including Katie Couric, Big Sean, Joe Jonas, Kendrick Lamar and many more. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Thursdays. This week’s edition of Digital Digest was edited by, Erin Collett, Meghan Sharp, Lauren Gross, Jeff Lang-Weir, Alison Fleming and Matt Hayles.
Note from the (former) editors: In celebration of this, the 200th edition of Digital Digest, we thought it would be a good time to let you all know why we have put our pixilated hearts and souls into this little piece, week after week. “The Digest”, as we affectionately refer to it, allows for us digi-nerds to come together once a week and discuss our professional passion. It’s also completely led by junior staff, and we’d like to give a big thank you to Erin Collett for carrying on the torch. We hope you continue to enjoy our output. –Matthew and Alison.
We are very excited that this is our 200th Digital Digest! We started this blog back in 2010 and as the digital world evolved, so have we. Going forward, Digital Digest is going to Show Up Differently, moving our publication to Thursdays of each week. To mark this change, what’s more fitting than a #TBT: Digital Digest #1 (where we mull over the concept of an app called ‘UberCab’ and discuss Calgary’s new mayor, Naheed Nenshi).
In light of this bi-centennial milestone, we decided to highlight a few campaigns showcasing one of our favourite art forms – storytelling. But enough about us, let’s take a look at some notable campaigns that passed the mic over to the consumer and gave them a platform to share their story.
Creativity and inspiration come from different places for each of us, and during the day our creative outlet is our work. However, for many of us, it doesn’t stop there and after work we find other ways of expressing our creativity, thoughts and perspectives. With that in mind, the Creativity Committee – whose purpose is fuel creativity and innovation across the office – wanted to give our fellow colleagues the opportunity to reveal their artistic side and inspire us all to think, and create, in different ways. We invited Edelman Toronto to submit their works of art to be displayed in the office. The first EdelArtist Gallery (located in our front lobby) opened a few weeks ago with works from three EdelArtists: Evan Davis’ amusing photograph Cat Scratch depicts a tabby spinning his heart out; Amanda Lazarovitz’s remarkable jewelry creations (which many women in the office want to buy) sparkle in the sunlight; and Adam Weitner’s photo series Into the Wild recounts scenes from his recent trip to Berlin. We hope the EdelArtist Gallery is inspiring to others and we’re looking forward to the next display this fall.
“As we continue to rebuild from the global recession, we are seeing a shift in societal and consumer attitudes. According to the 2014 Edelman Trust Barometer, 84 per cent of respondents believe that business can pursue its self-interest while doing good work for society.”
In the weekend edition of the Vancouver Sun, Chris Dobrzanski wrote about the Canadian economy post-recession and opportunities businesses should take hold of in order to bounce back. Read the full article here.
“Jacobson played a big part in ushering in a new era for the NDP, designing an iOS app for the Party, helping run digital town halls that combined Twitter, Google hangouts and YouTube and leading the design of a template for new websites now used by 86 members of parliament.
As Edelman’s first digital public affairs hire, Jacobson is now tasked with bringing new digital advocacy tools to clients ranging from organizations and associations to politicians. Outside the political realm, she also teaches a course on the designer’s role in social change at OCAD University.”
Erin Jacobson, vice-president, digital public affairs at Edelman, has been named to Marketing Magazine’s 30 Under 30 for 2014 in Canada. Read the full article here.
Lisa Bednarski Joins Today as SVP, Planning
October 6, 2014, TORONTO – Lisa Bednarski joins Edelman Toronto today as the firm’s senior vice-president, planning. Bednarski brings a strong track record of delivering insightful strategy and powerful creative concepts to the role, and will work closely with executive creative director Jordan Doucette to continue to elevate the agency’s planning and creative offering.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by, Meghan Sharp, Erin Meagher, Lauren Gross and Erin Collett.
Brands became our friends long ago. Connecting with us on every platform, engaging us and understanding our temperaments, just like our ‘real life’ BFFs. As a marketing tool, this works. If brands are part of our inner circle, we accept them with open arms, tout them to others and support them with passion. But can they get too close? Become the clingy friend that never lets up?
This week we examine the complexity behind brands (and apps!) that market themselves as our friends, but have perhaps become a wee bit too close for comfort… Read more »
Encouragement to “Show Up Differently” from a 6 a.m. blog post from 2010. Read Richard Edelman’s reflections on 10 years of blogging here.
Last week, Edelman Toronto hosted a cocktail reception to celebrate our new national Public Affairs offering. Now that the newly acquired Devon Group team has had a chance to settle into the new digs, it was time to show off our new space and well-rounded offering to invited guests. Government officials, as well as current and prospective clients toured the office, met with the new team and learned about the different practices Edelman excels at.