Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Erin Collett, Lauren Gross, Michael Thomson, Alexandra Fahmey and Erika Strong.
Just when marketers thought they knew everything they needed to know about Millennials, things changed (again). Today, Pew Research released some interesting new findings about Millennials, reporting that adults 18 to 33 are more likely to experience financial hardship, are less trusting of others and more likely to head into their 30s unmarried. It may sound depressing, but it turns out Millennials are optimistic about the economic future, with more than eight-in-ten saying they either currently have enough money to lead the lives they want or expect to in the future. So what’s a marketer to do with all that sunny-minded optimism? This edition of Digital Digest takes a look at how some brands are cleverly connecting with this important demographic.
We know consumers are more connected than ever – but who do they trust? Year after year, research has shown that a “person like me” continues to rank highly when it comes to the sources that consumers rely on for accurate information. In this week’s Digital Digest, we take a look at how brands are injecting authenticity and a human voice into the ways they communicate.
For the 14th year, and the third here in Vancouver, Edelman’s Trust Barometer has revealed the state of the public’s trust in business, government and institutions. Edelman and the Vancouver Board of Trade presented the most recent findings from the Barometer today to a room full of CEOs, executives and board members from a variety of industries.
Disclosure: Intuit Canada and Aimia are Edelman clients.
Business-to-business social may not be as sexy as business-to-consumer, but it’s ready to take off according to last week’s panel discussion hosted by Edelman and Dx3 Canada. Led by Edelman’s Dave Fleet, our group of panelists discussed the rise of B2B social and how B2B companies can successfully embrace it.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erin Collett, Meghan Sharp, Alison Fleming and Courtney McNamara.
Social media gives us the opportunity to connect with consumers in unprecedented ways – paving the way for positive conversations and providing a channel for customer feedback. But what happens when these platforms are overtaken by mean-spirited trolls and filled with anonymous users? In this week’s issue of Digital Digest, we take a look at some of the bad Internet behaviour that often plagues brands and community managers and offer a few tips on handling the trolling, capitalizing on anonymity and keeping customers happy.
2013 saw its fair share of political scandals, erosion of confidence in business, and an increasing demand by the public for transparency. Not surprisingly, the annual Edelman Trust Barometer has revealed the largest gap (14 points) between trust in government and business since the study began.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Meghan Sharp, Jordana Levine, Erin Collett and Courtney McNamara.
At Edelman, we’re making a dedicated effort to bringing a higher level of creativity to all practices and channels in order to better serve our clients. This commitment is the driving force behind our new global campaign, Show Up Differently.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Jeff Lang-Weir, Alison Fleming, Erin Collett and Courtney McNamara.
Creating consumer digital content can seem a bit frivolous, but coming up with Facebook posts about cookies or playful tweets about an energy drink ranks pretty high on the “fun jobs” scale (your editor speaks from experience). It’s not all unicorns and giggles, however. The most fun consumer campaigns have strong elements of discipline, restraint, and strategy. The Red Bull Stratos drop, for example, is one of the best examples of a disciplined content strategy, with its creators sitting on an amazing piece of content for over a year. Restraint is about knowing where you’re welcome and relevant and where you’re not. That said, being too restrained can lead to boring content.
The moral of the story: be brave, and show up differently, but restrain yourself enough to look (at least briefly) before you leap.
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Edelman Toronto and Dx3 would like to invite you to an exclusive discussion on the case for B2B social: Looking Above the Bottom Line. Held on February 19, 2014 , it will feature Steve Sharpe, head of communications, Small Business, at Intuit; Jen Evans, co-founder of SqueezeCMM; and Dave Fleet, senior vice president at Edelman Digital. Additional panelists will join the discussion. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Jeff Lang-Weir, Erika Strong, Erin Collett and Courtney McNamara.
With the Grammy Awards behind us, and the Super Bowl quickly approaching, marketers have been pulling all the stops to develop creative and compelling content. In this week’s Digital Digest, we take a look at which brands are on their game – whether that means using social to extend the reach of ads, capitalizing on real-time events or figuring out some interesting workarounds.
On January 30, the Canadian results of the 14th annual Edelman Trust Barometer were revealed. This year’s Barometer showed a trust decline in government and an opportunity for business to lead, and also showed that engagement and integrity are key motivating factors for building trust.
January 30, 2014, Toronto – Globally, the 14th annual Edelman Trust Barometer – the world’s preeminent study of trust – reveals the largest gap (14 points) between trust in government and business since the study began. That disparity is similar in Canada (11 points), with trust in business measured at 62 per cent. Read more »
Now in its 14th year, the Edelman Trust Barometer is the preeminent worldwide study of trust. Surveying 33,000 respondents, ages 25 to 64, across 27 countries, including Canada, it takes an in-depth look at trust in Business, Government, NGOs, and Media.