Behind The Scenes

Categories

Twitter

Blogroll

Blog Archives

Considerations for Visual Storytelling

Today’s digital landscape is rapidly evolving into a visual space, a shift that is exciting for many but has left-brain thinkers scrambling to brush up their skills.  As consumers are rapidly surrounded by increased and varied information, attention spans dwindle and content increasingly needs to be condensed; infographics and data visualization prevail and video continues to dominate. So, how do we cut through the noise? And, more importantly, how do we keep up?

Read more »

August 28, 2012 by in Behind The Scenes, Our Ideas | 0 comments

Le Petit geste: Edelman Montréal donne un coup de main à Moisson Montréal

Le Petit geste d’Edelman Montréal est officiellement lancé! Depuis jeudi le 14 juin à 16 heures, tout l’équipe d’Edelman Montréal met ses talents au profit de Moisson Montréal dans le cadre du Petit Geste.

Read more »

June 15, 2012 by in Behind The Scenes, Edelman culture, Français, Our Ideas | 0 comments

Five Tips to Show & Tell Your Story

Of all the subjects my daughter likes at school, show & tell is her favourite. She’s brought dolls, toys, books and gadgets to her kindergarten class. Once, she even brought her baby sister – with Mom in tow of course.

Read more »

June 12, 2012 by in Behind The Scenes, Our Ideas | 1 comment

La SQPRP souligne l’excellence stratégique d’Edelman Montréal

Claudine Duperre et Marie-Christine Garon de Edelman et Sylvie Castonguay, coprésidente de la Société québécoise des professionnels en relations publiques

En mai dernier, Edelman Montréal a reçu de la Société québécoise des professionnels en relations publiques (SQPRP) un Prix Argent dans la catégorie Excellence stratégique. Cette mention d’excellence soulignait le succès remporté par le projet « Ouverture de la mine Nyrstar-Langlois à Lebel-sur-Quévillon ».

Read more »

June 8, 2012 by in Behind The Scenes, Edelman culture, Français, Our Ideas | 0 comments

Un thé-causerie “à l’anglaise” pour inviter les femmes à devenir des leaders!

Mardi le 22 mai 2012, les employées d’Edelman Montréal recevaient deux invitées bien spéciales : mesdames Monique Jérôme-Forget et Lisa Frulla.

Cette causerie a été élaborée dans le cadre de GWEN (Global Women’s Executive Network), un groupe formé au sein d’Edelman et dont l’objectif est d’encourager le réseautage, le recrutement, la collaboration et la planification de carrière pour les femmes afin d’accroître leur présence aux plus hauts niveaux de l’entreprise. Edelman tient beaucoup à créer un environnement propice à l’évolution professionnelle des femmes, comme en témoigne d’ailleurs la 17e place obtenue par l’entreprise au palmarès des « meilleurs milieux de travail pour les femmes » publié dans les pages du Globe and Mail le 19 avril 2012.

Read more »

May 25, 2012 by in Behind The Scenes, Edelman culture, Events, Français, Our Ideas | 0 comments

Behind the Scenes at the Jugo Juice Photoshoot

We had a great time last week at Sugar Studios shooting new creative for our client Jugo Juice’s upcoming national ad campaign. Huge thanks to photographer Michael Boland and his team and everyone at THEYRep. Read more »

May 23, 2012 by in Behind The Scenes, Our Ideas | 0 comments

Edelman figure au palmarès des meilleurs milieux de travail au Canada

Une belle surprise attendait les employés d’Edelman Canada à leur arrivée au travail le 19 avril dernier : Edelman Canada figurait au 11e rang du palmarès des 100 « meilleurs milieux de travail au Canada » publié dans les pages du Globe and Mail. Edelman détient également la 17e position du palmarès des « meilleurs milieux de travail pour les femmes ».

Read more »

April 21, 2012 by in Behind The Scenes, Edelman culture, Français, Our Ideas | 0 comments

Behind the Scenes @EdelmanVAN Christmas

Happens every year at every agency: to christmas/holiday card or not to christmas/holiday card.

This year in Vancouver, we said yes to the card, but with a twist. No off the shelf card would do. No, we would create something from scratch that each and everyone of us could have a hand in putting together. The result is this behind-the-scenes look at how the card was put together: the design from our own Leigh Peterson, a Linocut from our own Nathan Gowsell, creative, video and production work from Kevin Broome, Bill Hayley and Lawrence Wang, and card-making from the rest of us. Enjoy the show.

December 14, 2011 by in Behind The Scenes, Our Ideas | 0 comments

80 days. 80 nights. Countless stories: A look inside the Live@YVR campaign

In early 2011, the Vancouver Airport Authority came to us with a request for a standard community relations program. We counseled the client to think different; we needed to create a reason for consumers and stakeholders to engage with YVR and once they did, we could deliver YVR’s core message that it plays an important role in the region and the economy. The timing for this work was in recognition of YVR’s 80th anniversary.

The result of our proposal and planning process was Live@YVR: a program what would engage the public in selecting aperson who would become an in-house YVR correspondent or storyteller, living eating, sleeping and reporting from YVR for 80 days and 80 nights. That’s right: this person would not be able to leave Sea Island for almost three months (Think Tom Hanks in The Terminal).
Read more »

October 25, 2011 by in Behind The Scenes, Our Ideas | 0 comments

Edelman, de retour sur les bancs d’école!

C’est jeudi dernier qu’avait lieu notre activité d’équipe avec nos collègues de Toronto.

Read more »

September 23, 2011 by in Behind The Scenes, Français, Our Ideas | 0 comments

Portrait Edelman Montréal : Claudine Duperre, coordonnatrice

Claudine vient tout juste de se joindre à l’équipe d’Edelman Montréal, apprenez-en davantage sur elle dans la petite entrevue qui suit.

Read more »

September 19, 2011 by in Behind The Scenes, Français, Our Ideas | 2 comments

L’été chez Edelman Montréal!

Vendredi dernier, nos bureaux ont fermé un peu plus tôt afin que les employés de Montréal puissent prendre part aux activités d’été organisées par notre comité social!

Read more »

September 1, 2011 by in Behind The Scenes, Français, Our Ideas | 0 comments

Edelman Canada Ignites the Power of Storytellers and Helps Build Bikes for Children in Ghana

Originally posted on the goodpurpose blog.

Recently, I had the opportunity to work on a program that combined a few of my favourite things: chocolate, bikes and doing some good!

For the third year in a row, Cadbury Canada opened its doors to the Cadbury Bicycle Factory, which encourages Canadians to help build bikes for children living in rural Ghana.  In Canada, we often take our bikes for granted.  To us, they represent warmer weather, exercise and fun.  But for these children, a bike means so much more, including access to education and a chance for a brighter future.

Read more »

August 29, 2011 by in Behind The Scenes, Our Ideas | 0 comments

Portrait Edelman Montréal : Marie-Eve Généreux, coordonnatrice

Voici le tout premier portrait, en quelques questions et réponses, de l’une des relationnistes d’Edelman Montréal : Marie-Eve Généreux.

Bonne rencontre virtuelle!

 

Read more »

May 30, 2011 by in Behind The Scenes, Français, Our Ideas | 1 comment

Edelman ACEs 2011 Canadian Public Relations Society Awards

Edelman Canada was dealt a full house at this year’s Canadian Public Relations Society ACE (Achieving Communications Excellence) Awards, which are judged by industry peers and recognize creativity and excellence in public relations.  Our team took home a number of awards, including the trophy captured by Red Bull Crashed Ice for Most Creative PR Campaign of the Year – a first for Edelman Canada!

Read more »

May 3, 2011 by in Behind The Scenes, Our Ideas | 1 comment