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Digital Digest #198: Keep Your Finger on the Pulse

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan SharpAdam WeitnerLauren Gross and Erin Collett.

It’s no easy feat staying on top of the digital world. It feels like the iPhone 5 was justreleased, yet this week, Apple released the iPhone 6 and 6 plus. One month a brand has a commendable digital strategy and by the next, it’s irrelevant. This week’s Digital Digest takes a look at some clever tricks and tools brands are using to re-invent themselves and stay relevant. Read more »

September 19, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #197: Under Pressure

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Adam Weitner,  Jeff Lang-Weir, and Erin Collett

It’s a tough world out there for advertisers. Consumers often don’t care about brands beyond what’s in it for themselves. They rarely trust for-profit companies and are prepared to attack at a moment’s notice. This means brands are being held to a higher standard than ever before and they better deliver. This week’s Digital Digest takes a look at a few brands that are currently under fire (and it ain’t pretty). Read more »

August 8, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #196 – Don’t be lazy

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Adam WeitnerJill De Larzac, and Jeff Lang-Weir.

The emergence of digital channels has provided an opportunity for marketers to tell their stories in new and innovative ways, but the impact of those stories can be limited by the amount of hard work we’re willing to put in. Familiarity with established marketing channels, traditional metrics and relying on the faith that our audiences will produce enough decent content on their own are the kinds of attitudes that can lead to OK work. However, in today’s Digital Digest, we examine the ways that we can step up our game by continually challenging ourselves to look for the best, most innovative ways to reach our audiences. In short, the advantages we find when we remember to follow one simple rule: don’t be lazy.
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August 1, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #195: Straight Talk

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Adam Weitner, Erin Collett, and Meghan Sharp.

We know that marketers are living in a time of declining attention spans so what’s a brand to do? This week, we take a look at how a few brands are elevating the conversation and connecting with consumers in ways that are intelligent, thoughtful and discerning.

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July 25, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #194: Come on Feel the Noise

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Lauren GrossErin CollettJeff Lang-Weir and Erin Meagher

When consumers see themselves as an extension, or part of, a brand, they quickly become ambassadors. Brands often try too hard to do this and it can come across as pushy and aggressive. This week’s Digital Digest takes a look at a few very different brands that successfully created a camaraderie with their target audience, and in turn, garnered support, loyalty and created a lot noise around the brand.   Read more »

July 18, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #193: Support the Cause

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jill de LarzacLauren GrossAdam Weitner and Erin Collett.  

From a product donation system to a cryptic Facebook status update, cause marketing can come in many shapes and sizes. We’ve taken a look at some of the latest campaigns and asked ourselves, “Does this work?” When a cause marketing campaign challenges perception and truly encourages someone to take action it’s a win-win, but lately on social we’ve seen slacktivism become all too common place. When digital cause marketing campaigns hit the planning table, consider what some of the below examples did right & wrong to set it up for success. Read more »

July 11, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #192: Blurred Lines

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Lauren Gross, Erika Strong and Erin Collett.  

It’s no secret that getting to know your target audience is necessary for a brand’s success, and it’s good market research that provides the insights needed to inform smart programs. But how far is too far? In this week’s Digital Digest, we explore personal boundaries and take a look at how some brands are getting creative, and creepy (we’re looking at you, Facebook!) in their approaches.

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July 4, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #191: Let’s Pick a Fight

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erin CollettLauren Gross, Jeff Lang-Weir, Jordana Levine and Meghan Sharp.

Luis Suarez isn’t the only one with a taste for a fight. The bite-happy Urguay striker has been one of the hottest news items this week, which got us thinking about the competition. Creating conflict is a great way to get into the limelight, and this week’s Digital Digest takes a look at how brands invite engagement by pitting people against each other. Whether it’s an argument between individuals, countries or groups of friends, this week’s brands have pushed people to pick sides and stick to their guns.

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June 27, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #190: Break the Rules

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-WeirMeghan Sharp Jordana Levine and Erin Collett.

We’re really proud that Edelman picked up the Cannes Grand Prix for the Chipotle Scarecrow campaign this week. It got us thinking about great campaigns where teams focused on creating a great user experience, while delivering an important message for the brand. Tips and best practices are always helpful, but at the same time, every brand is different and has a different relationship with its consumers. Sometimes you gotta throw away the rules and reach your consumers in your ownbest way. This week, we collected a few examples of brands who broke the rules to win. Read more »

June 20, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #189: The #WorldCup four years later

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Victor Gravili, Jeff Lang-WeirErin Meagher, Lauren Gross and Erin Collett 

To perhaps some, not much has changed since 2010. The internet is still ‘high-speed’ and a pint of beer will still put you back on average $7. As the young team of digital digesters mused over being in their late teens for the 2010 #WorldCup, it donned on us that indeed LOTS has changed since South Africa hosted. Digital space has increased tenfold and brands are competing to get as much of it as possible. This week we looked back at the 2010 World Cup and compared it to 2014: #DigiCup Read more »

June 13, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #188: A Measured Approach

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-WeirErin CollettAlison FlemingErin Meagher and Adam Weitner.

Every brand wants to demonstrate why its digital efforts are worthwhile. Likes, follows, shares and comments can all be valuable, depending on your campaign goals, but often they’re only leading indicators for your real objective. For many brands, the greatest value in a share is that it may lead to a purchase, behavior change or other similarly measurable outcome. Marketers are sometimes guilty of measuring the wrong thing, because it’s easy or because what can seem like a quick win now comes at the cost longer-term results. In this week’s issue of Edelman Canada’s Digital Digest, we look at some of the ways that brands are listening, measuring and adapting to make the most of, or fall short in, their digital work. Read more »

June 6, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest 187: Who Run The World?

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erin CollettAlison FlemingLauren GrossErika Strong and Adam Weitner.

Recently, our very own Lisa Kimmel wrote a blog post about closing the confidence gap for women in the media. To echo her thoughts, women need to stand up when they have something to say. As a step in the right direction, the female voice is getting louder online and brands could learn a thing or two from it. From a trending hash tag in the midst of a tragedy to a celebrity-sister quarrel, a Disney blockbuster and a legendary storyteller, this week’s Digital Digest looks at the female voice making an impression in the digital space. Read more »

May 30, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #186: New York Timely Lessons

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erin CollettMeghan Sharp, and Jeff Lang-Weir.  

Late last week, an internal New York Times report on digital innovation leaked online, providing a glimpse into the news giant’s perspective on its digital future. The report sparked significant discussion about the future of media, which prompted varied reactions. From the perspective of digital marketers, however, the report offers us something beyond a glimpse into one possible blueprint for traditional media companies looking to compete in a digital landscape. With modern communications tools at our fingertips, more and more organizations have the opportunity to act like a media company, focusing on content creation and distribution to reach stakeholders and tell our stories across the media cloverleaf.

In this week’s issue of Digital Digest, we look at the lessons the New York Times report can teach for brands looking to improve their own position as digital storytellers in today’s modern, transmedia landscape. Read more »

May 23, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #185: Making Lemonade

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Erin Collett and Alison Fleming.  

If there’s anything PR professionals know, it is this: when life gives you lemons, there’s always a way to make lemonade. Whether it’s generating interest in something before it disappears, flipping a difficult topic on its head or reinvigorating interest in old news – this week, we take a look at how some brands are turning negatives into positives.

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May 16, 2014 by in Digital Digest, Our Ideas | 0 comments

Digital Digest #184: Bringing the field to your feed

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Traci Cheng, Erin Meagher, Victor Gravili, Jill de Larzac and Lauren Gross.

This week we dropped the gloves to take a closer look at sports, and we found some beauty goals and not so pretty penalties along the way. Brands may get the pass but is it worth taking the shot? Which audience are marketers favouring to go number one in the upcoming entry draft? All this and much more coming up in the next period. So get your jersey and beer-hats on, this is a Digital Digest you won’t want to miss! Read more »

May 9, 2014 by in Digital Digest, Our Ideas | 0 comments