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Building Ladders to the Top

Last night, I had the pleasure of hosting dinner for 20 women to talk about our careers – our successes, our challenges, and the rules we’ve made for ourselves along the way.

The event was the first of what I hope to be a series under the auspices of GWEN, Edelman’s Global Women’s Executive Network, which is committed to fostering a work environment in which women can reach the most senior ranks within the firm.  A few months ago, we held something internally called Minute Mentoring, and we wanted to share the idea with our clients.  We reached out to some of the women clients who inspire us and whom we felt had something to share with the generation coming behind them.  Each brought a younger woman whose career they’ve taken an interest in.

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May 16, 2012 by in Edelman culture, Events, Our Ideas | 0 comments

Meet Edelman’s Social Directors

Alessara is our name; Edelman culture is our game!

In 2009, Edelman Toronto created the role of Social Director(s) – a unique responsibility within the office focused on the people and bringing enjoyment to staff on a day-to-day basis.

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May 7, 2012 by in Edelman culture, Our Ideas | 0 comments

What You Need to Know About Being an Edelman Intern

Are you graduating from a PR program this spring? I remember that nervous feeling all too well. Graduation is near, and you’re not sure what will happen next.  How or where will you get an internship? What do you really want to focus on: media relations, social media content, account management, or creative strategy? What is it like to work at a PR agency?

While I am new to Edelman, I definitely understand the feelings and questions that accompany a looming graduation. Everyone wonders how they’ll adjust to the working world, and where their passions and unique attributes lie.  At Edelman, our interns get the chance to jumpstart their careers in PR. Being new to the workplace and to PR, you may be  unsure of what to expect, but don’t fret. While things at Edelman change daily, we can give you an idea of your day-to-day. Read more »

May 2, 2012 by in Edelman culture, Our Ideas | 0 comments

Edelman’s GWEN Program: Helping Women Lead and Succeed

Not only were we recently recognized as one of Canada’s Best Workplaces, but we also earned the title of one of Canada’s Best Workplaces for Women.  This is of particular significance for me and for our firm, because Edelman has made it a priority to help shape and influence an environment where women are encouraged to lead and succeed.  In fact, we specifically launched our Global Women’s Executive Network initiative (GWEN) to prioritize our focus on networking, recruiting, collaborating and career planning for women across the network in order to increase the number of women at the most senior levels of the company. So where does Edelman currently stand?  Read more »

April 23, 2012 by in Edelman culture, Our Ideas | 0 comments

Edelman figure au palmarès des meilleurs milieux de travail au Canada

Une belle surprise attendait les employés d’Edelman Canada à leur arrivée au travail le 19 avril dernier : Edelman Canada figurait au 11e rang du palmarès des 100 « meilleurs milieux de travail au Canada » publié dans les pages du Globe and Mail. Edelman détient également la 17e position du palmarès des « meilleurs milieux de travail pour les femmes ».

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April 21, 2012 by in Behind The Scenes, Edelman culture, Français, Our Ideas | 0 comments

Edelman Recognized as one of the Best Workplaces in Canada

It’s official – we’re one of the Best Workplaces in Canada for 2012.  In fact, out of the top 50 large and multinational companies with more than 1,000 employees worldwide, we’re #11 – and we were also recognized as one of the best workplaces for women. It’s an amazing accomplishment for us and follows on the heels of our other recent award win as one of the 50 Most Engaged Workplaces™ in Canada.

We truly believe that  if employees have pride in their work, trust their leadership team and enjoy the people they work with,  we’ll do better work for our clients – and we’ll have more fun doing it, too.

We’ve worked hard to foster such a fantastic environment here – and we’re very proud to be recognized for our efforts!   I’ve provided more of my thoughts in the video below on why our strong workplace culture means better results for our clients. Read more »

April 19, 2012 by in Edelman culture, Our Ideas | 1 comment

Why Edelman’s Quality Program Sets Us Apart

One of the things I’m most proud of at Edelman is the genuine commitment we have to quality.  How do we ensure that the work we deliver is of the highest quality? We ask. Read more »

April 16, 2012 by in Edelman culture, Our Ideas | 0 comments

The inside story of Edelman Toronto StoryLab

Did you know that we have comedians, photographers, film makers and children’s authors who work at Edelman Toronto?

On Monday, March 5th at the Gladstone, 25 people from Edelman Toronto kicked off a pilot project called StoryLab – an immersive workshop to inspire our team to be even better storytellers for our clients. We wanted to push ourselves to go outside our comfort zones to tell stories through a variety of different art forms.  Read more »

March 8, 2012 by in Edelman culture, Our Ideas | 0 comments

The next five years

My female peers and I graduated from post-secondary programs spanning arts, science, medicine and law. We travelled unaccompanied across the globe. We debated our ideas with authority figures. We had children – or not – when we wanted, chose the partner – or not – that we wanted.

But, when we started our careers, many of us entered a world different than the one we grew up in. Looking around our offices, at our executive teams and company boards, we were left with one burning question: where are the rest of the women? Read more »

March 8, 2012 by in Edelman culture, Our Ideas | 0 comments

How our Healthy Snacking Initiative Supported a Local Charity

It’s a great time to be at Edelman Toronto. The office is simply bursting with energy as we turn our attention to socially-conscious initiatives. In late fall, Edelman Toronto’s Health/Wellness/Green committee began filling the office with fruit baskets. The baskets are part of our committee’s mandate to educate employees about healthy lifestyle choices and provide ideas on how to “green” the office. For just 25 cents per piece, employees enjoy bananas, apples, oranges and pears. We use the funds collectected to order more fruit baskets, and so continues our Carmen Miranda fruit basket-esque initiative. Read more »

March 6, 2012 by in Edelman culture, Our Ideas | 0 comments

Edelman Achieves Elite 8

Recently we posted about how Edelman Canada was recognized as one of the 50 Most Engaged Workplaces™ in Canada.  I had the honour of attending the awards gala in November, and not only did we make the top 50, we were chosen as one of the “Elite 8” in the Communication category!  Check out this video below the jump for a sneak peek at our amazing culture – and see why Edelman Canada is a “totally cool company!” Read more »

December 13, 2011 by in Edelman culture, Our Ideas | 0 comments

My Week with Richard Edelman: A Crash Course in Inspiration

Last week, I had the privilege of acting as Richard Edelman’s chief of staff, based in New York.  With his permanent chief of staff currently on maternity leave, Richard has chosen to have one senior representative from each of the “BRICC” countries – Brazil, Russia, India, China…and Canada – act in this capacity, on a rotating basis.  While I’ve worked for Edelman for almost 10 years, and over the years, have had several opportunities to interact with Richard directly, I’ve never literally worked by his side – until now.  Read more »

December 7, 2011 by in Edelman culture, Our Ideas | 0 comments

Learning From Our Clients, Edelman Launches Maternity Buddy Program

Agency life is demanding. The work doesn’t fall from the sky in neat 7.5-hour packages, as a colleague often says. There are weekend conference calls, issues that arise just as you are about to step out the door, projects that are finished in three-day marathons. For parents, it’s a tricky juggling act, particularly if your kids expect to eat three meals a day, to get picked up from day care before the doors are locked, and that you procure Bristol board for tomorrow’s project on a moment’s notice. Read more »

December 7, 2011 by in Edelman culture, Our Ideas | 0 comments

I give Edelman’s office space an A+

I’ve always been of the mind that the work environment is so important to a person’s productivity – not only the people you work with but also the physical space around you. Which is why I was so thrilled to hear that Edelman Toronto’s office design recently won first place in an office design competition from the American Society of Interior Designers! And as an added bonus, our office was featured in the September/October 2011 issue of Canadian Interiors as one of Canada’s “3 awesome offices.”  The article talks about our amazing space and includes some great shots of breakout rooms, workspaces, and of course, our stellar patio! Read more »

November 18, 2011 by in Edelman culture, Our Ideas | 0 comments

A Secret No Longer

Since starting here in early 2010 I’ve been a broken record about Edelman being the best place to work. Before I was even hired by Edelman I wrote a post about the company’s corporate culture on my personal blog and continued to post on Edelman.ca [bragging] about what I thought was the best kept secret.

The secret ingredient you ask? A focus on people.

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August 23, 2011 by in Edelman culture, Our Ideas | 1 comment