I’m a storyteller. My job is to tell stories for my clients. Until this week, though, I thought I had a firm grasp of storytelling; it turns out I had plenty to learn. I always knew it went deeper than plot, character, theme, etc. but was a bit naïve in thinking that stories should always be told through spoken or written word, or through visuals like photos and video. I guess I needed a lesson.
Enter StoryLab, Edelman’s very own workshop program that takes us out of our natural habitat for a day and challenges us to take one story and tell it in a number of different ways, through mediums like interpretive dance, comedy, a comic book or a song. Read more »
It’s a very exciting day for the Edelman team as we officially announce that Kim Peacock has joined us as the new general manager of Edelman Canada West, encompassing both the Vancouver and Calgary offices. Read more »
With a few boxes to unpack and the final touches still being applied, the Edelman Vancouver team is open for business in their new space at 1500 Georgia Street West. Read more »
John Edelman recently said that “being responsible global citizens of the world we live in and giving back to the communities where we operate” is part of who we are at Edelman.
As part of Edelman’s GWEN (Global Women’s Executive Network) initiative, I recently hosted an informal coffee chat with about 50 employees from the Edelman Toronto office from all different levels and practices. The purpose of the chat was to provide some insight into my professional experience and share some advice for career development.
I come from an entrepreneurial business background, and I was really lucky to have some great mentors in my life. Even though there were bumps along the way (as there are for most of us!), these mentors truly shaped how I approach my role today as National Practice Lead, Consumer Marketing. I’m grateful to now be a mentor myself, and to share my “career life lessons” with others.
It was quite coincidental that the day I was about to embark on my three-week sabbatical to Italy, in recognition of my 10-year anniversary with Edelman, that this article on the “busy trap” spurred a lot of discussion within my social network. There’s no question that many individuals – and the organizations for which they work – fall into the trap of measuring their self-worth and contribution to the employer by their level of “busyness.” That said, as Tim Kreider says in his article, “the space and quiet that idleness provides is a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes for inspiration – it is, paradoxically, necessary to getting any work done.”
In 2009 some Toronto Edel-folk started talking and discovered that – in addition to being passionate communicators – we all had something in common: we were all self-proclaimed ‘avid readers’, with similar tastes in books. So the obvious question was: why not create a book club? Shouldn’t every office have one? It only took a split second to decide yes, and the Edelman Toronto Book Club was born! I took the book club to heart and made it my mission to keep the office reading.
How would you sum up your company’s culture in one word? Dedicated? Fun-loving? Quirky?
As John mentioned in his post, we’ve put together a video capturing some of the highlights from The Little Give. Enjoy!
If you ask people at Edelman Toronto what they love about working here, chances are that they’ll mention The Little Give. And for good reason – it’s an incredible program, and we’re extremely proud of it.
We’ve wrapped up The Little Give for 2012, and I must say, it was an absolutely incredible year.
This was my first time experiencing The Little Give, and I got to see it in action first-hand in Vancouver, and again at the kick-off in Toronto. Each of the offices put their own unique spin on the 48 hours of giving, and boy, did they give.
Le Petit geste d’Edelman Montréal est officiellement lancé! Depuis jeudi le 14 juin à 16 heures, tout l’équipe d’Edelman Montréal met ses talents au profit de Moisson Montréal dans le cadre du Petit Geste.
The 2012 edition of The Little Give got underway at 4 p.m. on Thursday, June 14th and our eight Toronto teams are hard at work trying to solve some of the toughest challenges we’ve had to date! Here’s a sneak peek at the hard work and dedication of the Toronto office – and stay tuned for the big reveal…coming on Saturday, June 16th!
The Edelman Little Give 2012 is upon us, and once again we’re rolling up our sleeves for some fantastic new organizations. This year’s theme of hunger and poverty has opened the doors to new charities in our local communities – and they’ve given us some amazing challenges!
En mai dernier, Edelman Montréal a reçu de la Société québécoise des professionnels en relations publiques (SQPRP) un Prix Argent dans la catégorie Excellence stratégique. Cette mention d’excellence soulignait le succès remporté par le projet « Ouverture de la mine Nyrstar-Langlois à Lebel-sur-Quévillon ».