Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Jill Pastirik, Rob Small and Erin Collett.
If you’re looking for us this month, we’ll be out on the patio. Summer is finally here, and we honestly couldn’t be more excited for the heat. And of course, along with the rising mercury come the brands trying to link their brand campaigns to the season – sometimes it works, sometimes it doesn’t. This week, Digital Digest looks at a few that are doing it well, leveraging the summer months to promote the brand and engage their consumers, focusing on what’s popular, what matters, and what really hits home. And when we’re done? See ya at the cottage.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Erin Collett, Caitlin Stewart, Rob Small and Kira Borys.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Erin Collett, Caitlin Stewart, Charlotte Macgregor, Rob Small, Jill Pastirik and Lauren Gross.
This week it wasn’t difficult for us to find a theme. Overwhelmingly, the topic of consent is everywhere we look, and for good reason: There is still a lot of confusion about what this word truly means, whether it be from a relationship perspective or for brands trying to interact with consumers. The time to highlight the importance of consent is overdue. We are behind in our efforts to respect and communicate boundaries. Fortunately, organizations are taking action, and finding different ways to approach the topic. We look at some of the current campaigns, and salute those who are putting this at the forefront. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Erin Collett, Rob Small and Melissa Vekil.
It can be hard to think outside the box, but since the digital space isn’t exactly experiencing a content drought right now, this is the moment to get the creative gears turning. This week’s picks are digital-advertising focused – some good, some not-so-great, but all carefully considered. The balance with tried-and-true content versus out of the box, crafty thinking may be love/hate for some brands trying to make their way in the world, but there’s no denying that with the right research, strategy and execution, success can come from any mind, anywhere.
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Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of DigitalDigest was edited by Rob Small, Erin Collett, Charlotte Macgregor, Matt Beck,Emily Miller and Kira Borys.
You know when you’re really excited to tell your friends a story and it gets received with a, “so anyways…” Sometimes we see brands push out campaigns that get the same reaction, which on top of other issues, is a big waste of money (and makes viewers uncomfortable or just plain bored). If your brand is going to invest in a campaign, or even send a simple tweet, be sure you can answer “so what?” if someone asks – because even if they don’t say it out loud, you can bet they’re thinking it. This week’s Digital Digest takes a look at the brands who nailed it and a couple who may want to hit the drawing board.
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I’m a storyteller. My job is to tell stories for my clients. Until this week, though, I thought I had a firm grasp of storytelling; it turns out I had plenty to learn. I always knew it went deeper than plot, character, theme, etc. but was a bit naïve in thinking that stories should always be told through spoken or written word, or through visuals like photos and video. I guess I needed a lesson.
Enter StoryLab, Edelman’s very own workshop program that takes us out of our natural habitat for a day and challenges us to take one story and tell it in a number of different ways, through mediums like interpretive dance, comedy, a comic book or a song. Read more »
It’s a very exciting day for the Edelman team as we officially announce that Kim Peacock has joined us as the new general manager of Edelman Canada West, encompassing both the Vancouver and Calgary offices. Read more »
With a few boxes to unpack and the final touches still being applied, the Edelman Vancouver team is open for business in their new space at 1500 Georgia Street West. Read more »
John Edelman recently said that “being responsible global citizens of the world we live in and giving back to the communities where we operate” is part of who we are at Edelman.
As part of Edelman’s GWEN (Global Women’s Executive Network) initiative, I recently hosted an informal coffee chat with about 50 employees from the Edelman Toronto office from all different levels and practices. The purpose of the chat was to provide some insight into my professional experience and share some advice for career development.
I come from an entrepreneurial business background, and I was really lucky to have some great mentors in my life. Even though there were bumps along the way (as there are for most of us!), these mentors truly shaped how I approach my role today as National Practice Lead, Consumer Marketing. I’m grateful to now be a mentor myself, and to share my “career life lessons” with others.
It was quite coincidental that the day I was about to embark on my three-week sabbatical to Italy, in recognition of my 10-year anniversary with Edelman, that this article on the “busy trap” spurred a lot of discussion within my social network. There’s no question that many individuals – and the organizations for which they work – fall into the trap of measuring their self-worth and contribution to the employer by their level of “busyness.” That said, as Tim Kreider says in his article, “the space and quiet that idleness provides is a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes for inspiration – it is, paradoxically, necessary to getting any work done.”
In 2009 some Toronto Edel-folk started talking and discovered that – in addition to being passionate communicators – we all had something in common: we were all self-proclaimed ‘avid readers’, with similar tastes in books. So the obvious question was: why not create a book club? Shouldn’t every office have one? It only took a split second to decide yes, and the Edelman Toronto Book Club was born! I took the book club to heart and made it my mission to keep the office reading.
How would you sum up your company’s culture in one word? Dedicated? Fun-loving? Quirky?
As John mentioned in his post, we’ve put together a video capturing some of the highlights from The Little Give. Enjoy!
If you ask people at Edelman Toronto what they love about working here, chances are that they’ll mention The Little Give. And for good reason – it’s an incredible program, and we’re extremely proud of it.