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Giving a little…

Today is the start of our annual Little Give where, as an agency, we spend 48 continuous hours entirely dedicated to the service of charities. In Vancouver, we select charities based on their focus around children and youth. This often means that we will spend the time in neighbourhoods that aren’t so desirable and learn about issues that are easily forgotten in our day to day work lives. Read more »

June 2, 2011 by in Events, Opinions, Our Ideas | 0 comments

Mesh ’11

Details for mesh ’11 are now up at www.meshconference.com. As a founding sponsor we’re proud (and very, very excited) to be supporting mesh into its sixth year. Read more »

March 28, 2011 by in Events, Our Ideas | 0 comments

The Heart Truth Fashion Show 2011, Livestream broadcast

The Heart Truth Fashion Show is taking place tonight, Thursday, March 24, 8pm EDT/5pm PDT. Now in its fourth  year, it’s an exciting year full of firsts for our cross-country team:

  • For the first time, Canadian men will grace the catwalk to show their support for women’s heart health, along with some of Canada’s top female celebrities modeling red dress designs for 2011.  See the full line up of models here.
  • For the first time, our team will be producing the fashion show from top to bottom at the historic Carlu in Toronto, in lead up to Spring Fashion Week.
  • And for the first time, The Heart Truth Fashion Show will be broadcast live online for the Canadian public to watch: www.facebook.com/TheHeartTruth.  This broadcast will use cutting edge technology (Livestream) to bring the event to our Facebook community, and we wanted to invite everyone to take a moment to tune in and watch.

Read more »

March 24, 2011 by in Events, Our Ideas | 0 comments

2011 Edelman Trust Barometer

Today in Davos, Switzerland, Richard Edelman is releasing the global results of the 2011 Edelman Trust Barometer.  The Canadian findings will be made available shortly at the Canadian Club in Toronto on February 14th (Megan Spoore, 416-849-2841)  Until then, I am pleased to provide a high level summary of this year’s key findings, along with a link to the findings in more detail at www.edelman.com/trust/2011. Read more »

January 26, 2011 by in Events, Our Ideas, The Zeitgeist Stream | 1 comment

Setting the Stage for Legal and Marketing Professionals in the Social Media World

On Tuesday, November 2nd, Edelman Toronto and McCarthy Tétrault, one of Canada’s leading national law firms, brought together over 100 marketing and legal professionals to the Toronto Social Media Summit. Building on the success of the Social Media Summit hosted in Montreal earlier this May, this 2nd edition focused on the challenges that brands, professional PR firms and law firms are facing today in the realm of social media. Read more »

November 9, 2010 by in Events, Our Ideas | 0 comments