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- 20 quotes to inspire PR professionals http://t.co/fZUmCoDL via/PR Daily
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CANADIANS SUPPORT COMPANIES THAT DO GOOD: SURVEY
While Canadians have reduced the amount of money they donate to charities, “they still feel a responsibility to give back,” said Jennifer Meehan, vice-president and national practice lead for consumer marketing at Edelman in Toronto. “And with the rise of companies actually incorporating social purpose into their DNA, there’s a rising expectation among consumers.”
Read more on Edelman’s latest goodpurpose® findings at Marketingmag.ca.
2012 SXSW PanelPicker: Casting Your Vote
SXSW, one of the largest community driven speaking events in the country, has opened the voting for their 2012 SXSW programming. Through their nifty SXSW PanelPicker, the public can help weigh in on which panels they’d like to see during next year’s conference. We here at Edelman, submitted nine panel ideas that are up for next year’s programming, as well as three panels for the health track at SXSW. Take a moment to thumbs up a few of your favorite panels in the PanelPicker. Select quickly though, voting ends Friday, September 2.
Read Edelman Digital to find out more, and vote for panels from Edelman Canada’s Dave Fleet and Adele McAlear.
Thoughts on Disconnecting
I use the Internet for a lot. A lot. No Internet meant no Google Maps; no Trip Advisor; no online bus schedule; no Google searches; nothing. Was this tough? Absolutely not – it’s not that long since we didn’t have any of these things.
Read more Thoughts on Disconnecting on Dave Fleet’s blog.
Chuck Hemann: Google+, Klout, Analytics and More
I’ve been pretty vocal on the topic of influence, including the role of tools in that process. I wish we had more insight into the black box that Klout uses to derive its scores, but I understand that giving away the secret sauce isn’t in its best interest. The tools aren’t necessarily my concern here. The bigger concern is taking a lazy approach to influencer identification. For example, Klout presents you information on how influential someone could be on Facebook, Twitter and LinkedIn. What about user groups? Flickr? YouTube? Blogs? You see my point. Identifying influencers means identifying people across a variety of platforms, not just two or three.
Read more from Chuck Hemann, Edelman Digital VP of Digital Analytics.
Cloudy with a Chance of Communications
In the era of cloud computing, any breech in privacy or security – even a minor one – is the fastest way to erode brand equity and consumer trust. Botching the communications around these events or, worse, not being proactive ahead of time to think the unthinkable, could clinch that your brand may never be able to stage a comeback.
Read more on Steve Rubel’s blog.
The Little Give: Awakening Moments
One of the things I love about The Little Give is that it’s truly a win-win initiative – not only for our incredibly dedicated charity partners, but for those of us who get to step outside of our world for 48 hours to learn more about our community, our colleagues, and ourselves.
Read more on Edelman’s Little Give Toronto blog.
How Much Traffic Does A Google Doodle Drive?
Most Google Doodles are tied to holidays, historical events or iconic figures from history. Some are regional in nature, others are global. You can find a list of them here. Given their broad nature, most of the searches that the Doodles link to tend to rank Wikipedia articles very highly. Therefore, if we look at the amount of traffic these Wikipedia pages get on Doodle Day, we can get a sense for just how powerful they are as a traffic driver.
Read more on www.steverubel.com.
Why long-term community investment beats charity, hands down.
With stakeholders no longer satisfied with one-off charitable events, there seems to be a palpable shift among practitioners towards CSR projects that achieve economic and social returns while conveying genuineness. When initiatives match these criteria, the results are optimal for the company and the community. Such was the case with Edelman, a leading public relations firm, and The Little Give initiative, where Toronto staff helped two local non-profits (KUPE Arts Society and Sketch) over a 48-hour period in 2010.
Read more on Corporate Knights, or learn more about The Little Give 2011.
YEAH, WELL YOUR AGENCY IS KILLING UNICORNS
The reality is that multiple partners are often involved in a successful Facebook effort. We frequently work closely with agencies of multiple stripes, and often help clients to develop governance frameworks so that each can bring their respective strengths to the table across multiple activities within a single channel.
Read more on davefleet.com.
Can we be authentic and in PR?
As a PR professional working in a global company, it can be challenging to be authentic all the time. In some cases, it’s not appropriate to comment on a product of a client’s competitor — whether you really like it or you don’t. And, goes without saying, really never appropriate to make a negative comment about a client’s product.
Read more on Pattism.com
Is a Blog Still Important in 2011?
Writing as a blogger, I can confirm what many people know, in that it takes a great deal of effort and dedication to compose a blog post. It’s not like Twitter where brisk thoughts can be jotted down in 140 characters – instead a blog is a place where context is added to headline, where ideas are fleshed out and where structure is given to a proposition. Twitter and Facebook are not the right platforms for this – this is where a blog shines and becomes a library of all your thoughts and ideas. In essence it is where ‘idea starters’ reside.
Read more at EdelmanDigital.com
Health Digital Check-Up: Digital Health in Canada, Eh?
But despite the fact that health information is an equally popular online pursuit both north and south of the border there are structural and regulatory complexities that result in a very different experience when visiting a .ca instead of a .com. There are some simple differences and some more profound differences between .ca’s and .com’s that in most cases result in reduced value or poor user experience for the end-user.
Read more at EdelmanDigital.com
Trust Barometer Reveals Need for Mature Social Media
It’s time for a more mature approach to social media and trust – one that integrates different media forms; one that engages people over the long term and one that takes a more considered approach to generating trust among audiences.
Read more at DaveFleet.com
Treatment as Prevention
Yesterday, I had the opportunity to introduce our CEO, Richard Edelman, to one of Vancouver office’s longest standing clients — the BC Centre for Excellence in HIV/AIDS. We met with Dr. Julio Montaner, the current Director of the Centre and the Past President of the International Aids Society, a group with more than 16,000 members.
Read more on Pattism.com
Doctor Quora
The Internet is increasingly being seen as a source for answers to questions that can have a profound impact on one’s health. Enter Quora, a Q&A site which seeks to build the world’s largest knowledge base.
Read more on Edelman Digital.
