”In fact, over the 14-year history of the Edelman Trust Barometer, we’ve found that employee trust relies on empowerment, integrity, ethical standards, culture, transparency and support with strong leadership. And given that in Canada, 50 per cent of people trust regular employees when forming an opinion about a company – while only 43 per cent trust CEOs – you simply can’t afford to lose your most effective ambassadors.”
Lisa Kimmel, general manager of Edelman Toronto discusses the importance of involving employees in important decisions in her recent Globe and Mail Leadership Lab Series article. Read the full article here.
“Sometimes the solution doesn’t look like an ad and when I met with the team here, I found that people were incredibly smart and eager to cross-pollinate the knowledge and methodology for cracking great creative.”
Greg Bolton, creative director at Edelman Toronto, spoke to Strategy magazine on making the jump from advertising agency Leo Burnett to his new role at Edelman. Read the full article here.
Building a consistent narrative is critical, adds David Ryan, vice-president, financial communications at public relations firm Edelman Canada. “For public companies the challenge they are wrestling with is how do you communicate with a diverse group of stakeholders…and have conversations on a number of new communications platforms?”
David Ryan spoke to Listed Magazine‘s Jim Middlemiss about how social media and online culture is changing how companies communicate. Read the full article here.
“You have to stick to it,” Lisa Kimmel, the general manager of the office, told me. “When we tell prospective employees about it, their eyes light up.”
Lisa Kimmel, general manager of Edelman Toronto, spoke to The New York Times about the office’s 7-to-7 rule, whereby employees are strongly discouraged from emailing one another before 7 a.m. and after 7 p.m. Read the full article here.
I have to hand it to The Atlantic. First they provoke society by using their influential cover to wonder aloud: Why Women Still Can’t Have It All. Now, they did it again by questioning what we’ve all thought, but never asked: Why Are There So Many Women in Public Relations?
Gail Becker, Edelman’s president of strategic partnerships and founding chair of Edelman’s Global Women’s Executive Network (GWEN), speaks to Marketing Magazine about the lack of women in leadership roles in a female-driven industry. Read the full article here.
“Don’t let the fear of mistakes get in the way of your leadership goals. Leadership is earned, leadership is even assumed – but leadership is never granted.”
John Clinton, CEO of Edelman Canada, teaches us that climbing the corporate ladder doesn’t come without a few bumps along the way. Read the full article on John’s leadership journey in The Globe and Mail’s Leadership Lab Series.
“Historically, communications was top-down; a very controlled CEO had key messages, and those messages were communicated downward. That’s no longer viable. Instead, credibility now happens as a result of a conversation that’s taking place from the bottom up. As a discipline, PR is very well positioned to help you do that.”
Lisa Kimmel, GM of Edelman Toronto, shares her viewpoint on the future of the PR industry, and how Edelman is leading the charge for change. Read the full article in Advantage Magazine.
You should not deny the influence that being a woman has on your career, but remember that how much you are defined as an executive versus a woman executive is largely determined by the opportunities to which you respond yes or no.
Cheryl Kim offers up some thought starters for how big of a part being a women should play in profile-raising and personal branding efforts among senior executives today . Read more of Cheryl’s column in today’s Financial Post here.
We need to get more chief marketing officers caring about the sort of programmes that we – historically a PR agency – have driven for Chipotle, Unilever [Project Sunlight] and GE [Ecomagination]. The message today is ‘hire Edelman if you want a game changer.
Richard Edelman, president and CEO of Edelman, outlines his ambitious plan to remold the agency as a corporate ‘game-changer’. Read more of Richard’s insight in PR Week.
Gender diversity ultimately creates better stories, better content, and better engagement among audiences. And in the end, isn’t that something that we all deserve?
Lisa Kimmel, GM of Edelman Toronto, shares her point of view on where the onus for change lies in quoting more female subject matter experts in the media. Read more of Lisa’s insight in the Globe & Mail’s Leadership Lab series.
Some reporters and producers say they’d like to quote women more often — but how many are really investing significant effort in expanding their pool of sources? Doing so requires creativity, resourcefulness and time, and when you’re on deadline, it’s easier to default to the usual suspects. So I think it’s fair to say that despite claims made to the contrary, nobody is doing “everything they can.”
Shari Graydon, Founder of Informed Opinions gives us four reasons why media should have quotas for quoting women in last week’s Huffington Post blog. Read Shari’s point of view here.
We tell stories all day and, like anything we repeat, we have gotten used to doing it a certain way: ideate, create, post, and repeat. We have more tools at our disposal than ever before, yet we are still turning to the same old procedure. It’s how we use mediums – old and new – that will determine the stickiness of our stories, and to do this effectively we must break from our routines.
This week John Clinton, CEO of Edelman Canada, wrote about the need for evolution in the way we tell stories. Read more of John’s insight in PR Week here.
LinkedIn is a platform that has successfully made the transition from a pure networking site to being a business content and news provider as well. Most recently, their INfluencer program was a smart way to drive attention for their long-form content opportunities before they opened that opportunity up to a broader audience – and they’ve promoted the content well to their users to drive awareness.
Edelman’s Senior Vice President of Digital, Dave Fleet, spoke with The iMarketing Cafe, answering questions on social media. Read more of Dave’s insight here.
Volunteering allows you to stretch your strategic, creative and critical thinking skills – often allowing you to take more risks than you might otherwise. You can then take those learnings – and that newfound confidence – and apply them to your day job.
Career Boosters is part of an e-panel discussion by Marketing Magazine that features leaders in the marketing, digital, communications and advertising space. Read more of Lisa Kimmel’s panel discussion on the value of volunteering online.
Well, big picture, in order to have a more reflective and nuanced discussion and counter the over representation of male views and perspectives, we just need a greater diversity of voices – but especially from women. Think about inspiring your daughter, colleagues and being a role model. Not feeling altruistic? The other big reason to care and get involved is that strategic media that builds your own personal brand, voice and platform ultimately increases your own career opportunities and values.