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2014 Agency of the Year shortlist: Edelman

“Clients are looking for the best ideas,” whether they come from a creative, digital or PR agency, [John Clinton] says. Increasingly, Edelman is looking like all three combined.”

We are excited to announce that Edelman has been shortlisted for 2014 agency of the year by Marketing Magazine. Thanks to the firm’s recent investment in digital and creative talent, all while adding paid media to the mix, Edelman has been able to deliver the best ideas for clients including the Kraft MiO Squirtcar. Read the full article here.

December 19, 2014 by in External posts, Our Ideas | 0 comments

“To me, balance is paying attention to my family, my career and my mental and physical health, all of which are very important to me.”

John Clinton, CEO of Edelman Canada, shares his approach to work-life balance and discusses how career professionals can achieve ways to find time to spend with family and friends, doing things they love. Read the full article on The Globe and Mail’s Leadership Lab Series.

December 19, 2014 by in External posts, Our Ideas | 0 comments

“When employees know you’re being open and honest, their respect for you and their trust in your leadership contributes to a strong corporate culture – and in turn, creates important advocates for your company.”

In this edition of the Globe Careers’ Leadership Lab series, Lisa Kimmel talks about what she learned from her experience acting as Edelman president and CEO Richard Edelman’s chief of staff for one week. Drawing inspiration from that experience, Lisa held the first executive job shadowing program in Toronto. Read the full article here.

December 10, 2014 by in External posts, Our Ideas | 0 comments

Richard Edelman and Edelman Toronto’s Dave Fleet have been named to Communications Degree Guide’s list of ‘The 30 Best Communications and PR Blogs 2014.’ Richard Edelman recently celebrated a decade of blogging, with his blog  6 a.m., and took the top agency blog spot on the list. Dave Fleet, senior vice president, Canada east digital, was recognized for his personal website, davefleet.com, and for his post “15 Top Tips for a Successful PR Career.” Read the full Communications Degree Guide list here.

 

 

November 10, 2014 by in External posts, Our Ideas | 0 comments

“As we continue to rebuild from the global recession, we are seeing a shift in societal and consumer attitudes. According to the 2014 Edelman Trust Barometer, 84 per cent of respondents believe that business can pursue its self-interest while doing good work for society.”

In the weekend edition of the Vancouver Sun, Chris Dobrzanski wrote about the Canadian economy post-recession and opportunities businesses should take hold of in order to bounce back. Read the full article here.

October 8, 2014 by in External posts, Our Ideas | 0 comments

30 UNDER 30 – ERIN JACOBSON

“Jacobson played a big part in ushering in a new era for the NDP, designing an iOS app for the Party, helping run digital town halls that combined Twitter, Google hangouts and YouTube and leading the design of a template for new websites now used by 86 members of parliament.

As Edelman’s first digital public affairs hire, Jacobson is now tasked with bringing new digital advocacy tools to clients ranging from organizations and associations to politicians. Outside the political realm, she also teaches a course on the designer’s role in social change at OCAD University.”

Erin Jacobson, vice-president, digital public affairs at Edelman, has been named to Marketing Magazine’s 30 Under 30 for 2014 in Canada. Read the full article here.

October 7, 2014 by in External posts, Our Ideas | 0 comments

 “In fact, over the 14-year history of the Edelman Trust Barometer, we’ve found that employee trust relies on empowerment, integrity, ethical standards, culture, transparency and support with strong leadership. And given that in Canada, 50 per cent of people trust regular employees when forming an opinion about a company – while only 43 per cent trust CEOs – you simply can’t afford to lose your most effective ambassadors.”

Lisa Kimmel, general manager of Edelman Toronto discusses the importance of  involving employees in important decisions in her recent Globe and Mail Leadership Lab Series article. Read the full article here.

September 22, 2014 by in External posts, Our Ideas | 0 comments

“Sometimes the solution doesn’t look like an ad and when I met with the team here, I found that people were incredibly smart and eager to cross-pollinate the knowledge and methodology for cracking great creative.”

Greg Bolton, creative director at Edelman Toronto, spoke to Strategy magazine on making the jump from advertising agency Leo Burnett to his new role at Edelman. Read the full article here.

September 16, 2014 by in External posts, Our Ideas | 0 comments

Building a consistent narrative is critical, adds David Ryan, vice-president, financial communications at public relations firm Edelman Canada. “For public companies the challenge they are wrestling with is how do you communicate with a diverse group of stakeholders…and have conversations on a number of new communications platforms?”

David Ryan spoke to Listed Magazine‘s Jim Middlemiss about how social media and online culture is changing how companies communicate. Read the full article here

 

September 8, 2014 by in External posts, Our Ideas | 0 comments

End the Tyranny of 24/7 Email

“You have to stick to it,” Lisa Kimmel, the general manager of the office, told me. “When we tell prospective employees about it, their eyes light up.”

Lisa Kimmel, general manager of Edelman Toronto, spoke to The New York Times about the office’s  7-to-7  rule, whereby employees are strongly discouraged from emailing one another before 7 a.m. and after 7 p.m. Read the full article here.

August 29, 2014 by in External posts, Our Ideas | 0 comments

Where are the Women Leaders in PR?

I have to hand it to The Atlantic. First they provoke society by using their influential cover to wonder aloud: Why Women Still Can’t Have It All. Now, they did it again by questioning what we’ve all thought, but never asked: Why Are There So Many Women in Public Relations?

Gail Becker, Edelman’s president of strategic partnerships and founding chair of Edelman’s Global Women’s Executive Network (GWEN), speaks to Marketing Magazine about the lack of women in leadership roles in a female-driven industry. Read the full article here.

August 13, 2014 by in External posts, Our Ideas | 0 comments

Climbing the leadership ladder, one mistake at a time

“Don’t let the fear of mistakes get in the way of your leadership goals. Leadership is earned, leadership is even assumed – but leadership is never granted.”

John Clinton, CEO of Edelman Canada, teaches us that climbing the corporate ladder doesn’t come without a few bumps along the way. Read the full article on John’s leadership journey in The Globe and Mail’s Leadership Lab Series.

 

August 5, 2014 by in External posts, Our Ideas | 0 comments

Reputation Nation

“Historically, communications was top-down; a very controlled CEO had key messages, and those messages were communicated downward. That’s no longer viable. Instead, credibility now happens as a result of a conversation that’s taking place from the bottom up. As a discipline, PR is very well positioned to help you do that.”

Lisa Kimmel, GM of Edelman Toronto, shares her viewpoint on the future of the PR industry, and how Edelman is leading the charge for change. Read the full article in Advantage Magazine.

July 21, 2014 by in External posts, Our Ideas | 0 comments

Should women brand themselves as ‘executive women’ or just as executives?

You should not deny the influence that being a woman has on your career, but remember that how much you are defined as an executive versus a woman executive is largely determined by the opportunities to which you respond yes or no.

Cheryl Kim offers up some thought starters for how big of a part being a women should play in profile-raising and personal branding efforts among senior executives today . Read more of Cheryl’s column in today’s Financial Post here.

July 11, 2014 by in External posts, Our Ideas | 0 comments

Richard Edelman, the new king of Cannes

We need to get more chief marketing officers caring about the sort of programmes that we – historically a PR agency – have driven for Chipotle, Unilever [Project Sunlight] and GE [Ecomagination]. The message today is ‘hire Edelman if you want a game changer.

Richard Edelman, president and CEO of Edelman, outlines his ambitious plan to remold the agency as a corporate ‘game-changer’. Read more of Richard’s insight in PR Week.

July 9, 2014 by in External posts, Our Ideas | 0 comments