“Historically, communications was top-down; a very controlled CEO had key messages, and those messages were communicated downward. That’s no longer viable. Instead, credibility now happens as a result of a conversation that’s taking place from the bottom up. As a discipline, PR is very well positioned to help you do that.”
Lisa Kimmel, GM of Edelman Toronto, shares her viewpoint on the future of the PR industry, and how Edelman is leading the charge for change. Read the full article in Advantage Magazine.
You should not deny the influence that being a woman has on your career, but remember that how much you are defined as an executive versus a woman executive is largely determined by the opportunities to which you respond yes or no.
Cheryl Kim offers up some thought starters for how big of a part being a women should play in profile-raising and personal branding efforts among senior executives today . Read more of Cheryl’s column in today’s Financial Post here.
We need to get more chief marketing officers caring about the sort of programmes that we – historically a PR agency – have driven for Chipotle, Unilever [Project Sunlight] and GE [Ecomagination]. The message today is ‘hire Edelman if you want a game changer.
Richard Edelman, president and CEO of Edelman, outlines his ambitious plan to remold the agency as a corporate ‘game-changer’. Read more of Richard’s insight in PR Week.
Gender diversity ultimately creates better stories, better content, and better engagement among audiences. And in the end, isn’t that something that we all deserve?
Lisa Kimmel, GM of Edelman Toronto, shares her point of view on where the onus for change lies in quoting more female subject matter experts in the media. Read more of Lisa’s insight in the Globe & Mail’s Leadership Lab series.
Some reporters and producers say they’d like to quote women more often — but how many are really investing significant effort in expanding their pool of sources? Doing so requires creativity, resourcefulness and time, and when you’re on deadline, it’s easier to default to the usual suspects. So I think it’s fair to say that despite claims made to the contrary, nobody is doing “everything they can.”
Shari Graydon, Founder of Informed Opinions gives us four reasons why media should have quotas for quoting women in last week’s Huffington Post blog. Read Shari’s point of view here.
We tell stories all day and, like anything we repeat, we have gotten used to doing it a certain way: ideate, create, post, and repeat. We have more tools at our disposal than ever before, yet we are still turning to the same old procedure. It’s how we use mediums – old and new – that will determine the stickiness of our stories, and to do this effectively we must break from our routines.
This week John Clinton, CEO of Edelman Canada, wrote about the need for evolution in the way we tell stories. Read more of John’s insight in PR Week here.
LinkedIn is a platform that has successfully made the transition from a pure networking site to being a business content and news provider as well. Most recently, their INfluencer program was a smart way to drive attention for their long-form content opportunities before they opened that opportunity up to a broader audience – and they’ve promoted the content well to their users to drive awareness.
Edelman’s Senior Vice President of Digital, Dave Fleet, spoke with The iMarketing Cafe, answering questions on social media. Read more of Dave’s insight here.
Volunteering allows you to stretch your strategic, creative and critical thinking skills – often allowing you to take more risks than you might otherwise. You can then take those learnings – and that newfound confidence – and apply them to your day job.
Career Boosters is part of an e-panel discussion by Marketing Magazine that features leaders in the marketing, digital, communications and advertising space. Read more of Lisa Kimmel’s panel discussion on the value of volunteering online.
Well, big picture, in order to have a more reflective and nuanced discussion and counter the over representation of male views and perspectives, we just need a greater diversity of voices – but especially from women. Think about inspiring your daughter, colleagues and being a role model. Not feeling altruistic? The other big reason to care and get involved is that strategic media that builds your own personal brand, voice and platform ultimately increases your own career opportunities and values.
My research led me to the Canadian offices of Edelman, the PR firm, and The Little Give. In a nutshell, The Little Give teams up Edelman employees to develop PR programs for local nonprofits focused on children and youth. Each project is completed within 48 hours, consisting of both personal and company release time. This seemed like a great model for Geneca.
Read more about how The Little Give inspired Geneca’s corporate giving program.
There will never be another Dan Edelman – indomitable, ever modest, always resilient, ready for the next challenge. His story inspires us all.
We’re saddened to announce that our founder, Dan Edelman, has passed away. To share your condolences or memories of Dan, please visit Edelman.com.
When talking about PR trends in Canada, it’s such a unique place to be as our overall market is much smaller compared to other regions in the Edelman network. In comparison to other markets with millions more people and more dollars invested in programs, it’s amazing to see what creative ideas our Canadian team is able to dream up for our clients.
Read more: A Day in the Life: Christine, SAE, Toronto
BEST PERK: Opportunity to work with colleagues globally and to leverage the Edelman network for both global and local clients.
Read more about Edelman Vancouver’s new senior vice-president, Shafiq Jamal, at Vancouver Sun
If you think you will be done learning after graduation, think again. Working in PR in any capacity requires you to continuously learn and grow.
In an agency, where you may cover several client types and industries – all with their own moving parts – it is paramount. Not only do you need to be on top of PR and marketing trends (as with any communications job), but trends in the various industries you represent, too.
Organizations are recognizing the importance of public relations as a strategic driver of business and the role it can play in furthering the business objectives of the organization, so they are investing more in PR. With the explosive growth that we are seeing in digital and social media, public relations firms are very well poised to take on that kind of work, given that we have always been about conversations and managing a world of multiple stakeholders.