My research led me to the Canadian offices of Edelman, the PR firm, and The Little Give. In a nutshell, The Little Give teams up Edelman employees to develop PR programs for local nonprofits focused on children and youth. Each project is completed within 48 hours, consisting of both personal and company release time. This seemed like a great model for Geneca.
Read more about how The Little Give inspired Geneca’s corporate giving program.
There will never be another Dan Edelman – indomitable, ever modest, always resilient, ready for the next challenge. His story inspires us all.
We’re saddened to announce that our founder, Dan Edelman, has passed away. To share your condolences or memories of Dan, please visit Edelman.com.
When talking about PR trends in Canada, it’s such a unique place to be as our overall market is much smaller compared to other regions in the Edelman network. In comparison to other markets with millions more people and more dollars invested in programs, it’s amazing to see what creative ideas our Canadian team is able to dream up for our clients.
Read more: A Day in the Life: Christine, SAE, Toronto
BEST PERK: Opportunity to work with colleagues globally and to leverage the Edelman network for both global and local clients.
Read more about Edelman Vancouver’s new senior vice-president, Shafiq Jamal, at Vancouver Sun
If you think you will be done learning after graduation, think again. Working in PR in any capacity requires you to continuously learn and grow.
In an agency, where you may cover several client types and industries – all with their own moving parts – it is paramount. Not only do you need to be on top of PR and marketing trends (as with any communications job), but trends in the various industries you represent, too.
Organizations are recognizing the importance of public relations as a strategic driver of business and the role it can play in furthering the business objectives of the organization, so they are investing more in PR. With the explosive growth that we are seeing in digital and social media, public relations firms are very well poised to take on that kind of work, given that we have always been about conversations and managing a world of multiple stakeholders.
October 2012 marks the 60th anniversary of Edelman, the largest independent public relations firm in the world with 65 offices globally. Though local outpost Edelman Vancouver has not been around for quite as long, its general manager, Patti Schom-Moffatt, can relate to the tenacity and commitment required to run a successful PR company.
Read more at CPRS Vancouver
Edelman Canada’s The Little Give program is a great corporate initiative that emphasizes teamwork and contributes to local charities and non-profit organizations, helping them with their PR efforts.
Read more at Manifest
Dan Edelman shares his 10 Rules for PR Pros on Edelman’s 60th anniversary.
Edelman Canada has made several new hires in their Toronto office recently as the largest private public relations agency gets ready for a busy fall.
Read more in PR in Canada.
The Society of British Interior Design (SBID) has unveiled this week the shortlist for the 2012 International Design Awards.
The shortlist includes the Edelman Toronto office. Read more
Achievers, the leader in employee rewards and recognition software, today announces its 50 Most Engaged Workplaces™ in Canada and the United States. This annual award recognizes top employers that display leadership and innovation in engaging their employees. The list honors 50 companies in the U.S. and 50 companies in Canada.
While the audience of fashion-obsessed men and women is quite large, only a small sliver of them know what the day-in and day-out world of a large fashion brand is like. Instagram allows companies to humanize their brand and connect with a much more mainstream audience. Oscar de la Renta is a brand that has used the social space to give a larger audience access to its products with a click of a button. The@oscarprgirl Instagram account has 68,000+ Instagram followers and typically posts photos showcasing a “day in the life” of the brand.
Read more on EdelmanDigital.com.
Lisa Kimmel, general manager of Edelman Toronto, walks us through the public relations agency’s fresh, fun and funky workspace.
Watch the video from the Globe and Mail’s The Amazing Space here.
Open your ears, and listen to what people are saying online already. You can learn so much from that; whether that’s where people are, what they want, what they like, what they hate, that’s where the first really valuable bucket of information is for companies”