External posts

Categories

Twitter

Blogroll

Blog Archives

Reputation Nation

“Historically, communications was top-down; a very controlled CEO had key messages, and those messages were communicated downward. That’s no longer viable. Instead, credibility now happens as a result of a conversation that’s taking place from the bottom up. As a discipline, PR is very well positioned to help you do that.”

Lisa Kimmel, GM of Edelman Toronto, shares her viewpoint on the future of the PR industry, and how Edelman is leading the charge for change. Read the full article in Advantage Magazine.

July 21, 2014 by in External posts, Our Ideas | 0 comments

Should women brand themselves as ‘executive women’ or just as executives?

You should not deny the influence that being a woman has on your career, but remember that how much you are defined as an executive versus a woman executive is largely determined by the opportunities to which you respond yes or no.

Cheryl Kim offers up some thought starters for how big of a part being a women should play in profile-raising and personal branding efforts among senior executives today . Read more of Cheryl’s column in today’s Financial Post here.

July 11, 2014 by in External posts, Our Ideas | 0 comments

Richard Edelman, the new king of Cannes

We need to get more chief marketing officers caring about the sort of programmes that we – historically a PR agency – have driven for Chipotle, Unilever [Project Sunlight] and GE [Ecomagination]. The message today is ‘hire Edelman if you want a game changer.

Richard Edelman, president and CEO of Edelman, outlines his ambitious plan to remold the agency as a corporate ‘game-changer’. Read more of Richard’s insight in PR Week.

July 9, 2014 by in External posts, Our Ideas | 0 comments

Why won’t female experts speak up?

Gender diversity ultimately creates better stories, better content, and better engagement among audiences. And in the end, isn’t that something that we all deserve?

Lisa Kimmel, GM of Edelman Toronto,  shares her point of view on where the onus for change lies in quoting more female subject matter experts in the media. Read more of Lisa’s insight in the Globe & Mail’s Leadership Lab series.

July 8, 2014 by in External posts, Our Ideas | 0 comments

Four Reasons the Media Should be Forced to Quote More Women

Some reporters and producers say they’d like to quote women more often — but how many are really investing significant effort in expanding their pool of sources? Doing so requires creativity, resourcefulness and time, and when you’re on deadline, it’s easier to default to the usual suspects. So I think it’s fair to say that despite claims made to the contrary, nobody is doing “everything they can.”

Shari Graydon, Founder of Informed Opinions gives us four reasons why media should have quotas for quoting women in last week’s Huffington Post blog. Read Shari’s point of view here.

June 16, 2014 by in External posts, Our Ideas | 0 comments

Breaking the Storytelling Cycle

We tell stories all day and, like anything we repeat, we have gotten used to doing it a certain way: ideate, create, post, and repeat. We have more tools at our disposal than ever before, yet we are still turning to the same old procedure. It’s how we use mediums – old and new – that will determine the stickiness of our stories, and to do this effectively we must break from our routines.

This week John Clinton, CEO of Edelman Canada, wrote about the need for evolution in the way we tell stories. Read more of John’s insight in PR Week here.

June 12, 2014 by in External posts, Our Ideas | 0 comments

21 Interesting Social Media Questions Answered By Top Social Media Experts

LinkedIn is a platform that has successfully made the transition from a pure networking site to being a business content and news provider as well. Most recently, their INfluencer program was a smart way to drive attention for their long-form content opportunities before they opened that opportunity up to a broader audience – and they’ve promoted the content well to their users to drive awareness.

Edelman’s Senior Vice President of Digital, Dave Fleet, spoke with The iMarketing Cafe, answering questions on social media. Read more of Dave’s insight here.

June 11, 2014 by in External posts, Our Ideas | 0 comments

Career Boosters: The Value of Volunteering

Volunteering allows you to stretch your strategic, creative and critical thinking skills – often allowing you to take more risks than you might otherwise. You can then take those learnings – and that newfound confidence – and apply them to your day job.

Career Boosters is part of an e-panel discussion by Marketing Magazine that features leaders in the marketing, digital, communications and advertising space. Read more of Lisa Kimmel’s panel discussion on the value of volunteering online.

June 3, 2014 by in External posts, Our Ideas | 0 comments

Here’s Why You Need To Say Yes To That Media Opportunity

Well, big picture, in order to have a more reflective and nuanced discussion and counter the over representation of male views and perspectives, we just need a greater diversity of voices – but especially from women. Think about inspiring your daughter, colleagues and being a role model. Not feeling altruistic?  The other big reason to care and get involved is that strategic media that builds your own personal brand, voice and platform ultimately increases your own career opportunities and values.

Read More from Reva Seth about the debate, A Quota Worth Quoting: Addressing The Absence of Women Sources In The Media, hosted by Edelman Toronto &  The Rotman School of Management.

May 22, 2014 by in External posts, Our Ideas | 0 comments

Genecians Journey Into Corporate Giving

My research led me to the Canadian offices of Edelman, the PR firm, and The Little Give.  In a nutshell, The Little Give teams up Edelman employees to develop PR  programs for local nonprofits focused on children and youth. Each project is completed within 48 hours, consisting of both personal and company release time.  This seemed like a great model for Geneca.

Read more about how The Little Give inspired Geneca’s corporate giving program.

 

February 13, 2013 by in External posts, Our Ideas | 0 comments

Daniel J. Edelman (1920-2013)

There will never be another Dan Edelman – indomitable, ever modest, always resilient, ready for the next challenge. His story inspires us all.

We’re saddened to announce that our founder, Dan Edelman, has passed away.   To share your condolences or memories of Dan, please visit Edelman.com.

January 15, 2013 by in External posts, Our Ideas | 0 comments

A Day in the Life: Christine, SAE, Toronto

When talking about PR trends in Canada, it’s such a unique place to be as our overall market is much smaller compared to other regions in the Edelman network. In comparison to other markets with millions more people and more dollars invested in programs, it’s amazing to see what creative ideas our Canadian team is able to dream up for our clients.

Read more:  A Day in the Life: Christine, SAE, Toronto

January 9, 2013 by in External posts, Our Ideas | 0 comments

BEST PERK: Opportunity to work with colleagues globally and to leverage the Edelman network for both global and local clients.

Read more about Edelman Vancouver’s new senior vice-president, Shafiq Jamal, at Vancouver Sun

 

January 3, 2013 by in External posts, Our Ideas | 0 comments

Want To Work For A Global PR Firm? Here’s What You Need To Know

If you think you will be done learning after graduation, think again. Working in PR in any capacity requires you to continuously learn and grow.

In an agency, where you may cover several client types and industries – all with their own moving parts – it is paramount. Not only do you need to be on top of PR and marketing trends (as with any communications job), but trends in the various industries you represent, too.

Read more:

Want To Work For A Global PR Firm? Here’s What You Need To Know

 

December 18, 2012 by in External posts, Our Ideas | 0 comments

Public Relations: A field where arts grads are thriving

Organizations are recognizing the importance of public relations as a strategic driver of business and the role it can play in furthering the business objectives of the organization, so they are investing more in PR. With the explosive growth that we are seeing in digital and social media, public relations firms are very well poised to take on that kind of work, given that we have always been about conversations and managing a world of multiple stakeholders.

Read more:
Public Relations: A field where arts grads are thriving
Five ways to break into the PR world

November 20, 2012 by in External posts, Our Ideas | 0 comments