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- Read @hanigsberg's inspiring post on Edelman.ca. RT @lisakimmel Paying Attention to #Women’s #Leadership http://t.co/Fq6Y4CtK
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Edelman figure au palmarès des meilleurs milieux de travail au Canada
Une belle surprise attendait les employés d’Edelman Canada à leur arrivée au travail le 19 avril dernier : Edelman Canada figurait au 11e rang du palmarès des 100 « meilleurs milieux de travail au Canada » publié dans les pages du Globe and Mail. Edelman détient également la 17e position du palmarès des « meilleurs milieux de travail pour les femmes ».
Digital Digest: Super Dimensional Fortress
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
You’ve probably never heard of Super Dimensional Fortress (SDF), a UNIX-based social network that has been running continuously since 1987. SDF’s interface is text only, without images, video or even a mouse. Nevertheless, with 30,000 computer hobbyists logging in regularly, SDF constitutes “the Internet for people who actually understand how the Internet works.”
Of course, there are Super Dimensional Fortresses everywhere. Instagram is the Internet for photography junkies. Pair is the Internet for couples. RedFlagDeals.com is the Internet for Canadian bargain-hunters. Individually, none of these communities can match Facebook or Twitter for scale, but they don’t necessarily have to. If your company makes beer, engaging a community of beer lovers could make more sense than launching a Facebook program.
That’s why this week’s edition of Edelman Canada’s Digital Digest makes the case for skipping the major social networks altogether, and finding the Super Dimensional Fortress that’s right for your brand. Read more »
Edelman Recognized as one of the Best Workplaces in Canada
It’s official – we’re one of the Best Workplaces in Canada for 2012. In fact, out of the top 50 large and multinational companies with more than 1,000 employees worldwide, we’re #11 – and we were also recognized as one of the best workplaces for women. It’s an amazing accomplishment for us and follows on the heels of our other recent award win as one of the 50 Most Engaged Workplaces™ in Canada.
We truly believe that if employees have pride in their work, trust their leadership team and enjoy the people they work with, we’ll do better work for our clients – and we’ll have more fun doing it, too.
We’ve worked hard to foster such a fantastic environment here – and we’re very proud to be recognized for our efforts! I’ve provided more of my thoughts in the video below on why our strong workplace culture means better results for our clients. Read more »
Why Edelman’s Quality Program Sets Us Apart
One of the things I’m most proud of at Edelman is the genuine commitment we have to quality. How do we ensure that the work we deliver is of the highest quality? We ask. Read more »
Digital Digest: The Real-Time Agency
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
Two VPs at a prominent agency stride into the boardroom of a major airline and pitch the CMO. Their 15 month campaign targets all the major travel hubs relevant to the brand, kicks off with a 15 minute high-value video segment that ties into a dedicated microsite and engages brand advocates in social media. The unifying idea is to feature the two-person teams in the cockpit of every airplane. Expected potential impressions are in the hundreds of millions. The owlish CMO listens quietly and says, “you misunderstood. We asked for a pilot program.”
Like it or loathe it, many companies are no longer making big bets on blockbuster campaigns, preferring to hedge their limited spend with small ideas that can be rapidly evolved. Call it the Google AdWords approach to marketing: launching a handful of small campaigns lets you test your ideas in a live environment, doubling down on what resonates and killing off what doesn’t perform at all. That’s a new skillset for communicators, which is why this week’s edition of Edelman Canada’s Digital Digest examines how agencies are adopting an agile mindset to generate good ideas, and can bad ones, in real-time. Read more »
Digital Digest: Co-Creating Content
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
There are two common kinds of social media strategists: those who think the tactics evolve while the fundamentals remain the same, and those who think social media resets the basic tenets of how public relations is practiced. Your editor falls into a third group who think that social media pushes PR practitioners to realize the full potential of their field. To quip, there are now both more relationships and more publics.
Organizations today collaborate in more ways, with more partners, to produce more creative content than ever before. (See, for example, the tie-up between Absolut vodka and Swedish House Mafia at the end of this article.) Where brands could once grab customers’ attention by borrowing a famous smile, this week’s edition of Edelman Canada’s Digital Digest shows how organizations are (co-)creating and (co-)distributing standout content. Read more »
The Real Housewives of Vancouver steals the show with highest rated series premiere in Slice history
We are happy to congratulate our client, The Real Housewives of Vancouver (Slice and Lark Productions) on their Canada-wide premiere which resulted in the highest ratings for a series debut in channel history!
Great Stories Matter
Robyn Adelson recently talked about Edelman Toronto’s first-ever StoryLab – a day-long workshop to celebrate the art of storytelling.
Given our focus on transmedia storytelling, we wanted to inspire our employees to start telling stories differently. Here’s my take on the day and why it was so important.
Digital Digest: The Social CEO
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
Digital communicators “talk a lot about the need for business to become more ‘human,’” writes Edelman Digital SVP Michael Brito (see first item below). But the reality is that brand attitudes won’t change “unless employees within the organization first change their own behaviors, starting from the CEO.”
From communicating a shared vision for social to launching a social media governance model, senior executives have a decisive role to play in driving social adoption across every facet of the organization. That’s why this week’s edition of Edelman Canada’s Digital Digest focuses on what CEOs and senior executives need to know to evolve their whole businesses, not just the marketing and PR functions, for a social world.
- Matthew Hayles, Editor Read more »
Digital Digest: Reaching Your Customer
Digital Digest: Unleash Your Creative Child Within
This week’s edition of Digital Digest – Edelman Canada’s summary of weekly reading in digital marketing, technology and strategy – is guest edited by Lisa Kimmel, General Manager of Edelman Toronto.
Every day, my young kids creatively inspire me. Kids have the ability to be open-minded, playful, curious, expressive, and forgiving. And perhaps most importantly, they ask questions. In fact, one study found that preschool kids ask, on average, 100 questions per day, including the often-annoying, “why?”
Interestingly, by the time kids reach middle school, the questioning (generally speaking) stops. There are many theories on why this is the case, but the focus for this week’s edition is on how you can start to ask those questions again, and ultimately re-discover the latent creativity that lies within you. Take some inspiration from these recent examples of brands that have pushed the creative envelope. Read more »
Facebook Timeline Overview Infographic
Lately the internet has been buzzing with the word Timeline. Personal pages have been using it for a little while now, but as of March 30th all pages will implement the Timeline layout, and the residual changes that come with it. Using one of our clients, Starbucks, as an example, we’ve developed an infographic that sums up some of the important changes and features of Timeline, and serves to answer some of the questions floating around about what it all means. Ultimately the introduction of Timeline will mark a shift in the way brands use their Facebook page and engage with the community. Visually stimulating content will be more important than ever, something particularly exciting to a designer like me.
We encourage you to download, read, and share our insights on the new Facebook Timeline.
Digital Digest: Community Managers vs. Analysts
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
“Everything from disgust at business to the influence of online culture is driving consumers away from bland, boring brands in favor of brands with some personality,” begins Trendwatching.com’s March briefing on brands that show a human side (see fifth item). A personable community manager is your best resource for engaging your audience in memorable ways. But increasingly community managers are expected to be data-wizards as well (see first item).
These are very different skillsets. But can they sit side-by-side in one brain or should they be separate roles? This week’s edition of Edelman Canada’s Digital Digest will help community managers put their analyst hat on. Read more »
The inside story of Edelman Toronto StoryLab
Did you know that we have comedians, photographers, film makers and children’s authors who work at Edelman Toronto?
On Monday, March 5th at the Gladstone, 25 people from Edelman Toronto kicked off a pilot project called StoryLab – an immersive workshop to inspire our team to be even better storytellers for our clients. We wanted to push ourselves to go outside our comfort zones to tell stories through a variety of different art forms. Read more »
The next five years
My female peers and I graduated from post-secondary programs spanning arts, science, medicine and law. We travelled unaccompanied across the globe. We debated our ideas with authority figures. We had children – or not – when we wanted, chose the partner – or not – that we wanted.
But, when we started our careers, many of us entered a world different than the one we grew up in. Looking around our offices, at our executive teams and company boards, we were left with one burning question: where are the rest of the women? Read more »
