Posts tagged ‘Blog’
Digital Digest #79: BlogWorld Field Notes
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
This week’s Digital Digest is brought to you live from the BlogWorld Social Business Summit, the world’s largest conference for digital content creators. Your editor has been on the ground interviewing top thinkers, learning and taking copious field notes. This week, Digital Digest curates six presentations that rose above the enthusiasm for social media and brought a measure of critical thinking to the cheerleading. Read more »
June 8, 2012 in Digital Digest, Our IdeasFame vs. Influence
This post first appeared on Socially Mediated Life
Over the past decade, marketers have been obsessed with influence. The pedestal on which influencers have been placed is tantamount to marketing sainthood. Thousands of hours have been spent finding and cultivating relationships with these influencers in the hopes that our products will fly off the shelves after their ringing endorsements. Under this premise, an influencer is someone who can get people to take action (and generally the preferred action is to buy the marketers’ products though it could also mean advocate for a position or vote for a certain political candidate).
February 11, 2011 in Our Ideas, The Zeitgeist StreamThe Art of Numbers
A lot of people ask me what I do at Edelman, and sometimes I find it hard to explain unless they themselves work in the industry. Although I’m an Account Executive on the Digital team, my title doesn’t truly capture what I do. In fact, I’m something of a jack-of-all-trades. I do a little bit of community management, content development for Twitter, and online monitoring, not to mention my passion (and what truly confuses people): web analytics.
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Digital Digest #3
What’s new and emerging in marketing, technology and strategy
Monetizing Motherhood
The New York Times’ Rob Walker on the Mom blogging phenomenon though the article could apply to all bloggers: “The Web revolution hasn’t simply been about giving masses of people a chance to express themselves — it’s also about giving them a chance to sell ads against that self-expression. Writers ought to get paid for their words. And ultimately the way that often happens is through advertising dollars.”
November 5, 2010 in Digital Digest, Our IdeasDigital Digest #2
What’s new and emerging in marketing, technology and strategy
The Future of the Hotel Industry and Social Media
Unlike many modern industries, most of what a hotel does needs to happen offline. It’s hard to deliver room service or make beds with a click. But hotels are experimenting with plenty of other ways to improve service and connect with customers using social media. In other words, they’re at the forefront of social business. Some of their implementations might inspire ideas for other businesses.
Enjoy Your Digitally Enhanced Stay
October 29, 2010 in Digital Digest, Our Ideas
Welcome to Edelman Canada
For a brief moment in time in 2008 I had a blog called “I’m no expert but…”. I soon discovered that you have to post things on blogs. I did not. Which is why I am now delighted to be part of an organization with a significant number of engaged, interested, active bloggers (and tweeters) and even more delighted to be able to welcome you to the Edelman Canada website where you can read their posts, comment, argue, support, oppose and just plain enjoy reading a variety of thought and opinion (and have the benefit of not having to rely on just one intermittent blog…) Read more »