Posts tagged ‘digital’
Don’t Call It A Comeback: The Boomerang Employee Phenomenon
Rob Manne, pictured here at the retro-themed Edelman holiday party, got back on the Edelman bus last year after leaving in 2009.
I’ve never been crazy about labels, but recently I was dubbed a “boomerang employee” in this article by the Globe and Mail’s Wallace Immen.
May 28, 2012 in Our Ideas
The “Armano in Vancouver” Meet-up
Edelman’s EVP of Global Innovation & Integration at Edelman Digital, David Armano was in Vancouver last week. Along with all of the official appointments, presentations and interviews that he was shuttled around to (we kept the poor guy busy), we also organized an informal, grass-roots meet-up at Subeez Cafe on Thursday morning for bloggers and industry influencers. About 50 people dropped by for coffee and snacks and the opportunity to ask David questions about the social and digital realm. Read more »
May 2, 2012 in Events, Our IdeasDigital Digest #59: Keeping up with the Evolving Consumer
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.
As digital marketers and communicators, we are diligent in keeping up with the latest tools and delivery systems for our messaging. In recent weeks, we have explored the changes on major social networks and we saw value in the popularity of niche networks. Just as the tools we leverage on a regular basis evolve, so do the people who use them.
The way competing content sources have changed how attention is being paid is not news to our ears. However, before we build the next cool and flashy digital campaign to catch consumer attention, let’s pause to consider what they expect from us. Nien Liu thinks that we have overlooked the changing consumer’s potential for involvement with a brand. The “bold new consumer” has a unique voice and point of view, is aware of their influence and knows the value their data provides. “Consumers aren’t content producers,” he argues, “they’re more like business partners because of the value they can potentially add.” Read more »
January 20, 2012 in Digital Digest, Our IdeasSocial Business Planning: Edelman leading the way
I haven’t always worked with Edelman. I started in 2007 when my partner, Patti Schom-Moffatt, and I sold a controlling interest in our firm to Dan and Richard Edelman. There were plenty of reasons why, but one of the most compelling was access to better, smarter, more sophisticated thinking from a broad, diverse group of people from around the world.
Which brings me to the point of this post. David Armano of Edelman Digital and Mike Kuczowski of Edelman Consulting have led the charge on this recent piece: Social Business Planning: Building an Intelligent Business and Connected Brand. This is incredibly smart, sophisticated thinking at a level that I’m not seeing from any of our competitors in the marketplace. This is the type of thinking that C-suite executives expect and demand from their people and agencies, and the type of thinking that will help them better understand how social media tools impact their business and strategy. And I’m very happy that Edelman is able to deliver it.
December 16, 2011 in Opinions, Our Ideas
Live@YVR
Edelman was selected by the Vancouver International Airport Authority to lead a campaign to show how YVR is part of the community and communicate its vital economic and social impact.
In celebration of YVR’s 80th anniversary, Edelman launched Live@YVR, a contest to find someone to become the YVR Storyteller, and to live at the airport…for 80 days. Armed with a video camera, the winner shares the stories of the airport with the world via the Live@YVR online channel…in a sense, an online reality show with a message.
The campaign was initially driven by traditional media relations and social media, which ensured a strong social media fan following and audience of the Live@YVR “channel” even before the Storyteller was in place at the airport.
Health Digital Check-Up: Digital Health in Canada, Eh?
But despite the fact that health information is an equally popular online pursuit both north and south of the border there are structural and regulatory complexities that result in a very different experience when visiting a .ca instead of a .com. There are some simple differences and some more profound differences between .ca’s and .com’s that in most cases result in reduced value or poor user experience for the end-user.
Read more at EdelmanDigital.com
February 22, 2011 in External posts, Our IdeasWiki Culture and the End of Practical Obscurity
This post first appeared in Socially Mediated Life
I learned a new term the other day from Zeynep Tufekci, one that lawyers use to call information that is essentially accessible but not necessarily easily available… “practical obscurity”.
February 17, 2011 in Our Ideas, The Zeitgeist StreamWhat Will Be the Next Big Thing? Whatever We Make the Next Big Thing…
There are two factors at play in the king-making process of social media. Network externality and GMOOTs.
Network externality is the effect that a user of a service has on all other users of a service. A social network with only one user is pretty useless. Add another user and suddenly there is some value. Add additional users and the value of the system increases exponentially. At a certain point a system or platform becomes king, not because of its features or any technical achievement, but simply because “everyone is there.” En mass movements will occur, but only with significant change. No one is going to dump Facebook for something that is 10% better. A platform needs to be twice that of the entrenched player if it has any hopes of overcoming the pull of ‘everyone is there’.
Read more »
Digital Digest #13
Digital Digest – What’s new and emerging in marketing, technology and strategy
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What’s Fueling Mideast Protests? It’s More Than Twitter
Don’t call it a Twitter revolution just yet. Sure, protesters in the Middle East are using the short-messaging service — and other social media tools — to organize. And yes, there are sporadic reports coming out of Egypt that the regime has shut off internet access. But don’t confuse tools with root causes, or means with ends. And remember, only 25% of the Egyptian population is online.
Activists Need More than 140 Characters
January 28, 2011 in Digital Digest, Our IdeasDigital Digest #12
Digital Digest – What’s new and emerging in marketing, technology and strategy
Social Media and Sales – 4 Charts
Need more convincing that a good branded presence on social media channels can drive people down the purchasing funnel? These four charts shed some light on human-brand interaction in the social world. Read more »
January 21, 2011 in Digital Digest, Our IdeasThe Art of Numbers
A lot of people ask me what I do at Edelman, and sometimes I find it hard to explain unless they themselves work in the industry. Although I’m an Account Executive on the Digital team, my title doesn’t truly capture what I do. In fact, I’m something of a jack-of-all-trades. I do a little bit of community management, content development for Twitter, and online monitoring, not to mention my passion (and what truly confuses people): web analytics.
Read more »
What happens when a celebrity hijacks an online contest?
Shoppers Drug Mart (SDM) launched an online contest in early November asking people to upload photos of their pets to a website. People will vote for the cutest and/or most fun photo and the owner of the photo with the most “likes” will win a $1000 gift card for Shoppers Drug Mart. [correction: there is also a judging component to the contest so the winner is a combination of votes and the judges decision].
From what I can tell, the contest has been pretty successful so far, thousands of photos have been uploaded and one photo has over 10,000 votes.
But this afternoon a wild card entered the picture… Read more »
November 23, 2010 in Our Ideas, The Zeitgeist StreamFacebook Strategies: Content Over Creative
Are you focusing your Facebook investment in the right place?
The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue, who found that 99.5% of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves.
Interesting, right? As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. Read more »
November 1, 2010 in Our Ideas, The Zeitgeist Stream
British Columbia Association of Optometrists
A Digital Welcome to Edelman Canada
Hi and welcome to the Edelman Canada site! My first post here – how exciting. Every time I start writing for a new site, I get that same little tingle I did when I first posted on my own site years ago.
I remember that moment quite clearly. It was about 10 years ago, and I was sitting in my university library. The site I built included flashing images, scrolling marquees, and nothing that anyone could possibly find interesting – ever. I wish I still had it as a memento. How things have changed since then… Read more »
October 21, 2010 in Our Ideas