Wow, what a day!
When my kids were young and I would get home they would ask, “What did you do at work today, dad?” and most of the time I was at a loss for an answer. Not because I didn’t do anything, but what I did often didn’t sound very interesting.
Most of my kids are off on their own now, and my wife was working so no one asked. Had anyone asked I would have told them I had one of the coolest days of my career because we did something really meaningful: We had “Bring In Your Parents Day!”Our Ideas
We recently celebrated Founder’s Day at Edelman, marking 61 years since Dan Edelman founded the agency. Each office was given the opportunity to reflect on and celebrate Edelman’s culture. I was asked to share my thoughts (since I’ve been pretty vocal about Edelman’s culture over the years).Our Ideas
Over the last several months, I’ve participated in a variety of industry conferences as both a speaker and an audience member. I’ve spent a lot of time thinking about what makes a great presentation. This was reinforced earlier this month after attending the CMA Content Marketing Show, which focused on creating great content and telling your brand story in a compelling way that resonates with your target audience. Read more »July 15, 2013 in Our Ideas
How many people are in your office? 134 – and constantly growing!
What does your job entail? I am responsible for managing the social media communities (Facebook, Pinterest, Twitter and blogs) for some of our consumer clients. This involves digital copywriting, day-to-day engagement, sourcing or developing creative assets and strategy.
How do you commute to work in the morning? I’m a 10-minute walk from the office. Coincidence? Not exactly. It was a deliberate decision to live so close to the office so that I could alleviate myself of commuter chaos on the Toronto subways.Our Ideas
This week, Business in Vancouver released its annual list of the Biggest public relations firms in B.C. and the top spot was once again held by Edelman Vancouver. We’re proud to say that 2013 has gotten off to a great start for our office. This is an exciting representation of how far we’ve come over the past five years.Our Ideas
En juin dernier, l’équipe Edelman Montréal a mobilisé ses forces et son temps afin de soutenir la banque alimentaire « Moisson Montréal » à travers « Le petit geste », le programme national d’engagement en tant qu’entreprise responsable d’Edelman Canada.
Dès la première visite à l’entrepôt de Moisson Montréal, toute l’équipe a ressenti une profonde solidarité avec les dirigeants et le personnel de l’organisme. Ensemble, nous souhaitions soutenir leur engagement à lutter contre la faim et la pauvreté.Français, Our Ideas
It was quite coincidental that the day I was about to embark on my three-week sabbatical to Italy, in recognition of my 10-year anniversary with Edelman, that this article on the “busy trap” spurred a lot of discussion within my social network. There’s no question that many individuals – and the organizations for which they work – fall into the trap of measuring their self-worth and contribution to the employer by their level of “busyness.” That said, as Tim Kreider says in his article, “the space and quiet that idleness provides is a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes for inspiration – it is, paradoxically, necessary to getting any work done.”Edelman culture, Our Ideas
We’ve wrapped up The Little Give for 2012, and I must say, it was an absolutely incredible year.
This was my first time experiencing The Little Give, and I got to see it in action first-hand in Vancouver, and again at the kick-off in Toronto. Each of the offices put their own unique spin on the 48 hours of giving, and boy, did they give.Edelman culture, Events, Our Ideas
On Thursday, April 26 I had the pleasure of joining my wonderful and very talented colleagues at the 2012 CPRS ACE Awards Gala at the Bram & Bluma Appel Salon. In true Edelman fashion, we showed up early to clink our glasses and congratulate each other on the successes of the past year.
Accompanied by some of our clients, we enjoyed a meal while celebrating the creativity and strategic thinking that went into our award-winning programs. By the end of the evening, we had scooped up seven awards (five bronze and two silver). All I can say is that it sure feels good to be recognized for the hard work that we do at Edelman in front of Toronto’s finest PR professionals. Having worked on Cadbury and Maynards I think it appropriate to say that this was one sweeeeeet evening!Events, Our Ideas
Edelman Canada doesn’t even feel like a workplace – it feels like home. I will be coming up on my fourth year as an Edelman employee and couldn’t have been more proud when I heard of our recognition as one of the Canada’s Best Workplaces. This is UNREAL, and in my mind long overdue.
Celebrating in true Edelman fashion, friends and colleagues in the Toronto office were all smiles when the announcement of our win was unveiled by our very own John Clinton and Lisa Kimmel. The energy and buzz in the room was unbelievable; it really gave me a time to reflect on how lucky we have it here, at a company that truly cares about their employees. Read more »April 25, 2012 in Our Ideas
Not only were we recently recognized as one of Canada’s Best Workplaces, but we also earned the title of one of Canada’s Best Workplaces for Women. This is of particular significance for me and for our firm, because Edelman has made it a priority to help shape and influence an environment where women are encouraged to lead and succeed. In fact, we specifically launched our Global Women’s Executive Network initiative (GWEN) to prioritize our focus on networking, recruiting, collaborating and career planning for women across the network in order to increase the number of women at the most senior levels of the company. So where does Edelman currently stand? Read more »April 23, 2012 in Edelman culture, Our Ideas
It’s a great time to be at Edelman Toronto. The office is simply bursting with energy as we turn our attention to socially-conscious initiatives. In late fall, Edelman Toronto’s Health/Wellness/Green committee began filling the office with fruit baskets. The baskets are part of our committee’s mandate to educate employees about healthy lifestyle choices and provide ideas on how to “green” the office. For just 25 cents per piece, employees enjoy bananas, apples, oranges and pears. We use the funds collectected to order more fruit baskets, and so continues our Carmen Miranda fruit basket-esque initiative. Read more »March 6, 2012 in Edelman culture, Our Ideas
Recently we posted about how Edelman Canada was recognized as one of the 50 Most Engaged Workplaces™ in Canada. I had the honour of attending the awards gala in November, and not only did we make the top 50, we were chosen as one of the “Elite 8” in the Communication category! Check out this video below the jump for a sneak peek at our amazing culture – and see why Edelman Canada is a “totally cool company!” Read more »December 13, 2011 in Edelman culture, Our Ideas
Agency life is demanding. The work doesn’t fall from the sky in neat 7.5-hour packages, as a colleague often says. There are weekend conference calls, issues that arise just as you are about to step out the door, projects that are finished in three-day marathons. For parents, it’s a tricky juggling act, particularly if your kids expect to eat three meals a day, to get picked up from day care before the doors are locked, and that you procure Bristol board for tomorrow’s project on a moment’s notice. Read more »December 7, 2011 in Edelman culture, Our Ideas