Posts tagged ‘Edelman Vancouver’

Digital Digest #222: Laugh It Off

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Rob Small, Kira Borys, Charlotte Macgregor, Kaylea Forde, Melissa Vekil and Erin Collett.

For those who are shamelessly sobbing over last night’s episode of Grey’s Anatomy, we want to help dry your tears. This week’s roundup shows that a little humour can go a long way, especially when viewers don’t feel they are getting a product shoved in their face. From a webcam wedding to a PSA from PornHub (for real), let’s get your weekend started with a few giggles.    Read more »

April 24, 2015 in Digital Digest, Our Ideas

Event Invite: Understanding Acquisition

Dave Fleet leads a group of panelists during last year’s event, discussing the rise of B2B social and how B2B companies can successfully embrace it.

Dave Fleet, Senior Vice President, Edelman Digital, leads a group of panelists during last year’s event, discussing the rise of B2B social.

Edelman Toronto and Dx3 Canada would like to invite you to look past outputs and understand how brand managers are measuring digital outcomes in the era of omni-channel marketing on Wednesday, May 20th. Join us as a group of leaders in their industry tackle the topic: Understanding Acquisition.

With marketers having to adapt to new technologies quicker than ever before, each digital expert will give us a snapshot of how they’re addressing the following:

  • Defining acquisition;
  • Challenging success metrics for digital amongst multiple channels and a non-linear marketing funnel;
  • Determining attribution; and,
  • Keeping up with it all.

Guests will walk away with some of the best practices and tools these experts use to stay relevant in the face of massive information.

The Details

Who:

When: Wednesday, May 20, 2015 | 6-8 p.m. (Doors open @ 5:45 p.m. Presentations begin at 6:30 p.m.)

Where: Edelman Toronto, 150 Bloor St. W. Suite 300

Please RSVP via Eventbrite

Note: Light snacks and refreshments will be served.

April 21, 2015 in Our Ideas

Digital Digest #221: Brand Loyalty or Cult Following?

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Rob Small, Kira Borys, Charlotte Macgregor, Lauren Gross, Caitlin Stewart and Erin Collett.

It’s hard enough for brands to attract loyal customers while facing several competitors with similar product offerings. Although there are best practices and certain things to avoid, brand loyalty is often unexplainable – most consumers can’t even pinpoint exactly what it is that attracts them to a brand. This can result in a cult-like following, and where exactly does that lead? Well, we know what can happen over an iPhone vs. Android debate, but let’s not get into that. This week, we take a look at what the outcome of extremely loyal fans is and how some competitors are responding in an effort to make fans switch teams.  Read more »

April 21, 2015 in Digital Digest, Our Ideas

“Dan Ovsey recommended trying to bring the journalists into the story. Let bloggers, journalists and other influencers test things out and ask questions when you pitch your idea or send them product samples. Encourage them to give you honest feedback,

“First, and most obviously, startups are new to the marketplace and have little mindshare among the public. Second, the impacts of new and innovative products and services that target businesses and consumers aren’t always easily understood, and in some cases

Edelman Canada is once again named a Great Place to Work® Best Workplace and Best Workplace for Women!

For the fourth consecutive year in a row, Edelman has been recognized as one of the Best Workplaces in Canada and one of the Best Workplaces for Women!

Lisa Kimmel, President of Edelman Canada and John Clinton, Chair and CEO, North American Head of Creative and Content congratulated employees in Toronto, Montreal, Vancouver and Calgary and hosted a “One Canada” toast to thank everyone for helping to make Edelman Canada such a great place to work!

best workplace pic 1

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April 14, 2015 in Our Ideas

Edelman Canada Named One of Canada’s Best Workplaces

We’re thrilled to announce that for the fourth year in a row, the Great Place to Work® Institute has named Edelman Canada one of Canada’s Best Workplaces and one of Canada’s Best Workplaces for Women!

Check out the article

Digital Digest #220: Spring has sprung

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Rob SmallKira BorysKaylea Forde, Charlotte Macgregor, and Lauren Gross.

Canadians have patiently awaited the arrival of spring, shedding layers and venturing out of hibernation. Similarly, changing of the seasons is often a time for brands to produce fresh content and hatch new campaigns. This week, we looked at some of latest work that’s blossomed this season. Read more »

April 10, 2015 in Digital Digest, Our Ideas

Our very own Jordan Doucette, National Executive Creative Director, will be on the public relations jury for the 2015 CLIO awards. The deadline for entries is May 15 and the awards will be held at a ceremony in New

Digital Digest #219: All About that Brand

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Caitlin Stewart, Kaylea Forde, Caroline Dunnet and Melissa Vekil.

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April 2, 2015 in Digital Digest, Our Ideas

Trust in traditional media stronger in Quebec than in the rest of Canada

According to Edelman’s 2015 Trust Barometer, the government is the least trusted institution in Quebec

March 25th, 2015, Montreal, QC - The Quebec results of the 15th edition of Edelman’s Trust Barometer, which are part of the largest annual poll on trust conducted globally, show that trust in the media is stronger in Quebec than in any other Canadian province (59 per cent in Quebec compared to 51 per cent in the ROC). NGOs, which include academic institutions (57 per cent), and business (53 per cent), follow closely behind, with the government (42 per cent) coming in last place.

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March 27, 2015 in Our Ideas

Digital Digest #218: Teaching An Old Dog New Tricks

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Matt Beck, Caitlin Stewart, Kaylea Forde and Erin Collett.

This week, what’s old is new again.  Established brands are making savvy moves with modern twists to create edgy and clever promotional campaigns that hope to revitalize their brand’s standard routine. In this edition, it’s not about how old your brand is – it’s how you play the game.
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March 26, 2015 in Digital Digest, Our Ideas

“It’s easy to assume that the natural leaders in your company will always display those winning qualities. But if the executive team doesn’t make a conscious effort to lead those leaders – and that includes communicating with them frequently and

Digital Digest #217: We’ve Got Our Eye On You

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte MacgregorCaroline Dunnet, Matt Beck, Melissa Vekil, Kaylea Forde and Erin Collett

Brands are continuously working to bring point-of-purchase quite literally to your fingertips at all times. New technology and social media are making it even easier for them to compile intel of consumers’ behaviors and interests. From shoes that can track your whereabouts to a Tinder debut, apps to measure Insta-ROI, and advertisers finding the sweet spot for March Madness commercials, this week we take a look at brands that are getting up close and personal to win you over.  Read more »

March 20, 2015 in Digital Digest, Our Ideas