We were delighted to have John Wilkinson, former Ontario Cabinet Minister, join Edelman’s esteemed 2013 Trust Barometer event in Toronto last month. An effective communicator in his own right, Wilkinson brought a remarkable track record of communications best practices to the panel discussion, such as selling-in the Harmonized Sales Tax during his time as Ontario Minister of Revenue.Our Ideas, Trust
En juin dernier, l’équipe Edelman Montréal a mobilisé ses forces et son temps afin de soutenir la banque alimentaire « Moisson Montréal » à travers « Le petit geste », le programme national d’engagement en tant qu’entreprise responsable d’Edelman Canada.
Dès la première visite à l’entrepôt de Moisson Montréal, toute l’équipe a ressenti une profonde solidarité avec les dirigeants et le personnel de l’organisme. Ensemble, nous souhaitions soutenir leur engagement à lutter contre la faim et la pauvreté.Français, Our Ideas
Edelman is celebrating its 60th anniversary on October 1 – quite a milestone for a firm that remains the leading innovator for the industry. In fact, since the agency was born in 1952, Edelman has continually been the one to take the public relations industry in new directions – starting with the creation of the media tour for the Toni Twins and the first environmental campaign for Starkist, all the way up to the media cloverleaf and public engagement. The history of Edelman? It’s the history of PR.Our Ideas
Scott Evans – our national practice leader of Health at Edelman – wrote a post earlier this summer about some of the insights that came out of Edelman Toronto’s health and wellness salon event titled Wellness Ignited. Now and Next.
Being very passionate about the topic of health, I really want to elaborate on the wellness trends that were discussed at the event. These trends were identified by the Edelman Health Barometer survey and are shaping how wellness will evolve tomorrow.Our Ideas
Our view of health is evolving. In fact, what was once viewed as an end result is now the active pursuit of wellness – and it’s igniting every aspect of culture, society, business and life.
In fact, according to the Edelman Health Barometer 2011 (EHB), adults 18+ around the world define health in much broader and more personal terms, relating it to mental and emotional heath, a balanced and nutritional diet, an active and fit lifestyle, the ability to exercise, and healthy weight management.Events, Our Ideas
La qualité est au cœur des opérations chez Edelman et, chaque année, la firme honore cinq individus exceptionnels en leur décernant le titre de héros de la qualité Charles E. Fremes. Ce prix prestigieux, en hommage à notre regretté collègue Charles E. Fremes, reflète le travail et la pensée novatrice de ces professionnels exceptionnels des relations publiques. Tout comme Monsieur Fremes, les lauréats s’approprient le concept de la qualité et sont de vraies sources d’inspiration au sein de notre organisation, que ce soit dans le cadre des relations avec leurs clients ou leurs collègues.
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As a woman in business, I feel very fortunate to be part of an organization that stands behind female executive succession and that also fosters an entrepreneurial spirit and encourages new ideas and big thinking at any level.Events, Our Ideas
Of all the subjects my daughter likes at school, show & tell is her favourite. She’s brought dolls, toys, books and gadgets to her kindergarten class. Once, she even brought her baby sister – with Mom in tow of course.Behind The Scenes, Our Ideas
Since joining Edelman, one of the questions I’m asked the most is about how our business is changing and the impact of social media. There’s no doubt that social media is impacting our approach to public engagement and the work we do for clients, particularly when you consider that as Canadians we are among the highest Internet users in the world. So it’s only natural that conversations about social media are permeating business decisions at the top. I’ve had many occasions recently to speak with CEOs about the socialization of business and what those conversations reveal has broad implications on how organizations are approaching social media. Here are some of my thoughts.Our Ideas
I’ve never been crazy about labels, but recently I was dubbed a “boomerang employee” in this article by the Globe and Mail’s Wallace Immen.Our Ideas
Mardi le 22 mai 2012, les employées d’Edelman Montréal recevaient deux invitées bien spéciales : mesdames Monique Jérôme-Forget et Lisa Frulla.
Cette causerie a été élaborée dans le cadre de GWEN (Global Women’s Executive Network), un groupe formé au sein d’Edelman et dont l’objectif est d’encourager le réseautage, le recrutement, la collaboration et la planification de carrière pour les femmes afin d’accroître leur présence aux plus hauts niveaux de l’entreprise. Edelman tient beaucoup à créer un environnement propice à l’évolution professionnelle des femmes, comme en témoigne d’ailleurs la 17e place obtenue par l’entreprise au palmarès des « meilleurs milieux de travail pour les femmes » publié dans les pages du Globe and Mail le 19 avril 2012.Behind The Scenes, Edelman culture, Events, Français, Our Ideas
On my last day at Edelman before starting my maternity leave, I went home and cried. It was a sad cry. Yes, there were probably some hormones thrown into the mix, but although I was excited to start my new mom gig, I was sad to say goodbye, even if for only one year.Edelman culture, Our Ideas
We recently released the results of our latest goodpurpose™ study – Edelman’s annual global intellectual property research that over the course of five years explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The survey was conducted in 16 countries with 8,000 adults (ages 18+), and is the only global, longitudinal study of its kind.Our Ideas
Alessara is our name; Edelman culture is our game!
In 2009, Edelman Toronto created the role of Social Director(s) – a unique responsibility within the office focused on the people and bringing enjoyment to staff on a day-to-day basis.Edelman culture, Our Ideas