Posts tagged ‘Edelman’
John Wilkinson on the Importance of Credible, Authentic Communication
We were delighted to have John Wilkinson, former Ontario Cabinet Minister, join Edelman’s esteemed 2013 Trust Barometer event in Toronto last month. An effective communicator in his own right, Wilkinson brought a remarkable track record of communications best practices to the panel discussion, such as selling-in the Harmonized Sales Tax during his time as Ontario Minister of Revenue.
March 1, 2013 in Our Ideas, TrustDévelopper une relation durable avec Moisson Montréal
En juin dernier, l’équipe Edelman Montréal a mobilisé ses forces et son temps afin de soutenir la banque alimentaire « Moisson Montréal » à travers « Le petit geste », le programme national d’engagement en tant qu’entreprise responsable d’Edelman Canada.
Dès la première visite à l’entrepôt de Moisson Montréal, toute l’équipe a ressenti une profonde solidarité avec les dirigeants et le personnel de l’organisme. Ensemble, nous souhaitions soutenir leur engagement à lutter contre la faim et la pauvreté.
December 7, 2012 in Français, Our IdeasCelebrating Edelman’s 60th as Explainers-In-Chief
Edelman is celebrating its 60th anniversary on October 1 – quite a milestone for a firm that remains the leading innovator for the industry. In fact, since the agency was born in 1952, Edelman has continually been the one to take the public relations industry in new directions – starting with the creation of the media tour for the Toni Twins and the first environmental campaign for Starkist, all the way up to the media cloverleaf and public engagement. The history of Edelman? It’s the history of PR.
October 1, 2012 in Our IdeasThe Evolution of Wellness: What’s Next?
Scott Evans – our national practice leader of Health at Edelman – wrote a post earlier this summer about some of the insights that came out of Edelman Toronto’s health and wellness salon event titled Wellness Ignited. Now and Next.
Being very passionate about the topic of health, I really want to elaborate on the wellness trends that were discussed at the event. These trends were identified by the Edelman Health Barometer survey and are shaping how wellness will evolve tomorrow.
September 13, 2012 in Our IdeasEdelman Wellness 360: Wellness Ignited. Now and Next.
Our view of health is evolving. In fact, what was once viewed as an end result is now the active pursuit of wellness – and it’s igniting every aspect of culture, society, business and life.
In fact, according to the Edelman Health Barometer 2011 (EHB), adults 18+ around the world define health in much broader and more personal terms, relating it to mental and emotional heath, a balanced and nutritional diet, an active and fit lifestyle, the ability to exercise, and healthy weight management.
July 16, 2012 in Events, Our IdeasWhat is Edelman’s Culture?
How would you sum up your company’s culture in one word? Dedicated? Fun-loving? Quirky?
July 12, 2012 in Edelman culture, Our IdeasL’équipe d’Edelman Montréal est très heureuse de souligner la nomination de Louise Dion au prix Charles E. Fremes Quality Hero Honors 2012 !
La qualité est au cœur des opérations chez Edelman et, chaque année, la firme honore cinq individus exceptionnels en leur décernant le titre de héros de la qualité Charles E. Fremes. Ce prix prestigieux, en hommage à notre regretté collègue Charles E. Fremes, reflète le travail et la pensée novatrice de ces professionnels exceptionnels des relations publiques. Tout comme Monsieur Fremes, les lauréats s’approprient le concept de la qualité et sont de vraies sources d’inspiration au sein de notre organisation, que ce soit dans le cadre des relations avec leurs clients ou leurs collègues.
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Girls In Tech and Edelman Toronto Celebrate the Accomplishments of Women in Tech Startups
As a woman in business, I feel very fortunate to be part of an organization that stands behind female executive succession and that also fosters an entrepreneurial spirit and encourages new ideas and big thinking at any level.
June 28, 2012 in Events, Our IdeasFive Tips to Show & Tell Your Story
Of all the subjects my daughter likes at school, show & tell is her favourite. She’s brought dolls, toys, books and gadgets to her kindergarten class. Once, she even brought her baby sister – with Mom in tow of course.
June 12, 2012 in Behind The Scenes, Our IdeasCEOs and the Socialization of Business
Since joining Edelman, one of the questions I’m asked the most is about how our business is changing and the impact of social media. There’s no doubt that social media is impacting our approach to public engagement and the work we do for clients, particularly when you consider that as Canadians we are among the highest Internet users in the world. So it’s only natural that conversations about social media are permeating business decisions at the top. I’ve had many occasions recently to speak with CEOs about the socialization of business and what those conversations reveal has broad implications on how organizations are approaching social media. Here are some of my thoughts.
June 1, 2012 in Our IdeasDon’t Call It A Comeback: The Boomerang Employee Phenomenon
Rob Manne, pictured here at the retro-themed Edelman holiday party, got back on the Edelman bus last year after leaving in 2009.
I’ve never been crazy about labels, but recently I was dubbed a “boomerang employee” in this article by the Globe and Mail’s Wallace Immen.
May 28, 2012 in Our IdeasUn thé-causerie “à l’anglaise” pour inviter les femmes à devenir des leaders!
Mardi le 22 mai 2012, les employées d’Edelman Montréal recevaient deux invitées bien spéciales : mesdames Monique Jérôme-Forget et Lisa Frulla.
Cette causerie a été élaborée dans le cadre de GWEN (Global Women’s Executive Network), un groupe formé au sein d’Edelman et dont l’objectif est d’encourager le réseautage, le recrutement, la collaboration et la planification de carrière pour les femmes afin d’accroître leur présence aux plus hauts niveaux de l’entreprise. Edelman tient beaucoup à créer un environnement propice à l’évolution professionnelle des femmes, comme en témoigne d’ailleurs la 17e place obtenue par l’entreprise au palmarès des « meilleurs milieux de travail pour les femmes » publié dans les pages du Globe and Mail le 19 avril 2012.
May 25, 2012 in Behind The Scenes, Edelman culture, Events, Français, Our IdeasMusings on Mat Leave
On my last day at Edelman before starting my maternity leave, I went home and cried. It was a sad cry. Yes, there were probably some hormones thrown into the mix, but although I was excited to start my new mom gig, I was sad to say goodbye, even if for only one year.
May 24, 2012 in Edelman culture, Our IdeasNow Registering in the Checkout Line: Purpose
We recently released the results of our latest goodpurpose™ study – Edelman’s annual global intellectual property research that over the course of five years explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The survey was conducted in 16 countries with 8,000 adults (ages 18+), and is the only global, longitudinal study of its kind.
May 22, 2012 in Our IdeasMeet Edelman’s Social Directors
Alessara is our name; Edelman culture is our game!
In 2009, Edelman Toronto created the role of Social Director(s) – a unique responsibility within the office focused on the people and bringing enjoyment to staff on a day-to-day basis.
May 7, 2012 in Edelman culture, Our Ideas