Posts tagged ‘Edelman’

Edelman Toronto Continues to Build Planning and Creative Offering with Several Key Hires

Lisa Bednarski Joins Today as SVP, Planning

October 6, 2014, TORONTO – Lisa Bednarski joins Edelman Toronto today as the firm’s senior vice-president, planning. Bednarski brings a strong track record of delivering insightful strategy and powerful creative concepts to the role, and will work closely with executive creative director Jordan Doucette to continue to elevate the agency’s planning and creative offering.

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October 6, 2014 in Our Ideas

Digital Digest #199: Up in My Space

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by, Meghan SharpErin MeagherLauren Gross and Erin Collett. 

Brands became our friends long ago. Connecting with us on every platform, engaging us and understanding our temperaments, just like our ‘real life’ BFFs. As a marketing tool, this works. If brands are part of our inner circle, we accept them with open arms, tout them to others and support them with passion. But can they get too close? Become the clingy friend that never lets up?

This week we examine the complexity behind brands (and apps!) that market themselves as our friends, but have perhaps become a wee bit too close for comfort… Read more »

October 3, 2014 in Digital Digest, Our Ideas

Richard Edelman Celebrates a Decade of Blogging


Encouragement to “Show Up Differently” from a 6 a.m. blog post from 2010.  Read Richard Edelman’s reflections on 10 years of blogging here.

October 1, 2014 in Our Ideas

Account Executive, (Community Manager) Digital

Edelman Toronto is expanding our digital team and is in search of a Digital Account Executive to join our team, supporting consumer marketing-focused clients.  The successful Account Executive candidate will join the Toronto practice of Edelman Digital, the world’s largest …

Account Manager, Digital

Edelman Digital is looking for an Account Manager to join their Toronto Digital Team; the world’s largest global social agency and part of Edelman, the largest PR firm in the world.

As a high-energy, outgoing person with a passion for …

Vice President – Social Media and Media Relations

Edelman Public Relations Worldwide is looking for an experienced Social Media and Media Relations professional to join its expanding team in Toronto, leading an integrated account spanning the consumer, technology, B2B, corporate, health and public affairs sectors. This role is …

Account Manager, Calgary

  • Are you a strategic thinker with the ability to manage all of the details?
  • Have you been the driver on integrated communications programs, delivering exceptional results on time and on budget?
  • Are you known for your spectacular writing, people skills

Digital Media Specialist, Vancouver

  • Are you ready to be on the frontier of the next generation of behavioral targeting, social and mobile platforms?
  • Have you led the planning for large-scale digital paid media strategies for large, complex client organizations?
  • Are you known for your

Account Executive, Calgary

  • Are you a self-starter who thrives in a fast-paced environment?
  • Are you excited by the opportunity to work across a wide variety of industries with local and national teams?
  • Are you known for your spectacular writing, research and organizational skills?

Edelman Kicks off its National Public Affairs Offering

public affairs post (1)

Guests arrive at the Edelman Toronto lobby.

Last week, Edelman Toronto hosted a cocktail reception to celebrate our new national Public Affairs offering. Now that the newly acquired Devon Group team has had a chance to settle into the new digs, it was time to show off our new space and well-rounded offering to invited guests. Government officials, as well as current and prospective clients toured the office, met with the new team and learned about the different practices Edelman excels at.

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September 24, 2014 in Our Ideas

 ”In fact, over the 14-year history of the Edelman Trust Barometer, we’ve found that employee trust relies on empowerment, integrity, ethical standards, culture, transparency and support with strong leadership. And given that in Canada, 50 per cent of people trust regular employees when forming an opinion about a company – while only 43 per cent trust CEOs – you simply can’t afford to lose your most effective ambassadors.”

Lisa Kimmel, general manager of Edelman Toronto discusses the importance of  involving employees in important decisions in her recent Globe and Mail Leadership Lab Series article. Read the full article here.

September 22, 2014 in External posts, Our Ideas

Digital Digest #198: Keep Your Finger on the Pulse

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan SharpAdam WeitnerLauren Gross and Erin Collett.

It’s no easy feat staying on top of the digital world. It feels like the iPhone 5 was justreleased, yet this week, Apple released the iPhone 6 and 6 plus. One month a brand has a commendable digital strategy and by the next, it’s irrelevant. This week’s Digital Digest takes a look at some clever tricks and tools brands are using to re-invent themselves and stay relevant. Read more »

September 19, 2014 in Digital Digest, Our Ideas

Empowering Canada’s Communities

Pooltable (Blog)

The new game room at Toronto Kiwanis Boys and Girls Clubs was supported by an Edelman Community Investment Grant and features a new pool table.

Originally posted on

Edelman’s Community Investment Grant program supported 13 Canadian organizations in fiscal year 2014. The grants supported diverse causes, from eradicating hunger and poverty to funding health research. But the most common cause of our grantees was the empowerment of children and young people through opportunities that foster learning and development in unique ways. Read more »

September 18, 2014 in Our Ideas

“Sometimes the solution doesn’t look like an ad and when I met with the team here, I found that people were incredibly smart and eager to cross-pollinate the knowledge and methodology for cracking great creative.”

Greg Bolton, creative director at Edelman Toronto, spoke to Strategy magazine on making the jump from advertising agency Leo Burnett to his new role at Edelman. Read the full article here.

September 16, 2014 in External posts, Our Ideas

Vice President and Campaign Manager, Major Energy Project

  • Are you a senior communications leader with energy industry expertise?
  • Do you have the skills to run a large, multi-faceted communications campaign?
  • Would you be excited by the opportunity to lead the communications effort behind the largest Canadian energy infrastructure