For week two of our post-DX3 podcast series, Laura Casselman, senior account executive on the Technology team, spoke with Rob Clark, director of insights and measurement at Edelman Toronto. The two discussed Andrew Cherwenka’s presentation, “The Numbers that Matter,” from Dx3 and addressed topics such as the difference in measuring between PR and Advertising; proving your value through measurement; and if you should equate dollars when it comes to measurement.Our Ideas
As the marketing landscape has changed dramatically over the last several years, we have been firmly committed to expanding our creative offering, not only in scope but in ambition. Today represents a significant milestone in that journey, as we welcome one of Canada’s top executive creative directors, Jordan Doucette, to Edelman Toronto.Our Ideas
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erin Collett, Meghan Sharp, Alison Fleming, and Brittany Dow.
Most brands put out content hoping that it will go viral. Naturally, brands want as many people as possible to see or hear their messages, however, they often get bogged down in the details and lose sight of the most simple measure of success: content that their friends or family members would want to read or watch. Other times, content goes unintentionally viral, in a very bad way. This week, we take a look at the powerful outcomes of some very simple but smart campaigns that have gone viral.Digital Digest, Our Ideas
On the heels of Dx3, Canada’s largest conference and trade show focused on digital marketing, advertising and retailing, Edelman will be posting a three-part series of podcasts based on sessions and topics discussed at this year’s conference.Our Ideas
We have an exciting opportunity for a Senior Account Director to join our digital public affairs team, working on a major energy client, and be a part of our award winning digital practice in Canada.
This person will work in …
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erin Collett, Alexandra Fahmey, Alison Fleming and Jeff Lang-Weir.
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Edelman Canada is expanding its Toronto team, and is looking for a Junior Business Manager to join them. Reporting to the Finance Director, the Junior Business Manager will assist with the preparation of daily, weekly and monthly financial reports.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Erin Collett, Lauren Gross, Michael Thomson, Alexandra Fahmey and Erika Strong.
Just when marketers thought they knew everything they needed to know about Millennials, things changed (again). Today, Pew Research released some interesting new findings about Millennials, reporting that adults 18 to 33 are more likely to experience financial hardship, are less trusting of others and more likely to head into their 30s unmarried. It may sound depressing, but it turns out Millennials are optimistic about the economic future, with more than eight-in-ten saying they either currently have enough money to lead the lives they want or expect to in the future. So what’s a marketer to do with all that sunny-minded optimism? This edition of Digital Digest takes a look at how some brands are cleverly connecting with this important demographic.Digital Digest, Our Ideas
Edelman is in search of a Digital Account Executive to join our Toronto team, supporting a major energy client.
The successful candidate will join the Toronto practice of Edelman Digital, the world’s largest global social agency and part of Edelman, …
Edelman is in search of a paid media specialist to join our fast-growing Toronto team, supporting a major high-profile public affairs client.
Our paid media practice is rapidly expanding, representing an incredible opportunity to play a key role within our …
We know consumers are more connected than ever – but who do they trust? Year after year, research has shown that a “person like me” continues to rank highly when it comes to the sources that consumers rely on for accurate information. In this week’s Digital Digest, we take a look at how brands are injecting authenticity and a human voice into the ways they communicate.Digital Digest, Our Ideas
For the 14th year, and the third here in Vancouver, Edelman’s Trust Barometer has revealed the state of the public’s trust in business, government and institutions. Edelman and the Vancouver Board of Trade presented the most recent findings from the Barometer today to a room full of CEOs, executives and board members from a variety of industries.Our Ideas
Disclosure: Intuit Canada and Aimia are Edelman clients.
Business-to-business social may not be as sexy as business-to-consumer, but it’s ready to take off according to last week’s panel discussion hosted by Edelman and Dx3 Canada. Led by Edelman’s Dave Fleet, our group of panelists discussed the rise of B2B social and how B2B companies can successfully embrace it.Our Ideas
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erin Collett, Meghan Sharp, Alison Fleming and Courtney McNamara.
Social media gives us the opportunity to connect with consumers in unprecedented ways – paving the way for positive conversations and providing a channel for customer feedback. But what happens when these platforms are overtaken by mean-spirited trolls and filled with anonymous users? In this week’s issue of Digital Digest, we take a look at some of the bad Internet behaviour that often plagues brands and community managers and offer a few tips on handling the trolling, capitalizing on anonymity and keeping customers happy.Digital Digest, Our Ideas
2013 saw its fair share of political scandals, erosion of confidence in business, and an increasing demand by the public for transparency. Not surprisingly, the annual Edelman Trust Barometer has revealed the largest gap (14 points) between trust in government and business since the study began.Our Ideas