Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Caroline Dunnet, Caitlin Stewart, Erin Collett, Lauren Gross, Kaylea Forde and Victoria Neufeld.
Brands are pushing the boundaries and aiming to stand out from the crowd in a BIG way. What makes people talk about your campaign? One way is having your audience be either ‘wowed’ or shocked by your brand and their strategy. This week’s Digital Digest takes a look at brands who are shocking the socks off of their consumers – and they will surely grab your attention too. Read more »January 15, 2015 in Digital Digest, Our Ideas
January 14, 2015 in External posts, Our Ideas
“Kimmel has, simply put, revolutionized her office’s corporate culture. A strong believer in the value of employee satisfaction, she used her keen insight to usher Edelman Toronto into an unparalleled era of growth and verve.”
Lisa Kimmel, General Manager of Edelman Toronto, was recently profiled in the Jewish Review. Read the full article beginning on page 50, Being a People Person: The Strongest Level of Leadership here.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Caroline Dunnet, Caitlin Stewart, Jordana Levine, Erin Collett, and Erin Meagher.
As we’re all making our personal New Year’s resolutions (that will likely drop by the wayside come February), brands are also executing their digital strategies for 2015. From one of the very first campaigns and coolest technology trends of the year to a couple surprises that snuck in at the end of 2014, this week’s Digital Digest takes a look at brands who are already making an impression. Read more »January 9, 2015 in Digital Digest, Our Ideas
“Based on a LinkedIn profile, I thought an SVP at Edelman US had a really interesting digital role. I picked up the phone and called him directly. What transpired was a great, candid insight to his day-to-day and where he thought the agency was headed. I liked what I heard, particularly about Edelman’s evolution as a truly integrated communications-marketing firm. One year later I was at Edelman Toronto.”
Bianca Freedman, Account Director of Edelman’s Digital team, was featured in Today’s Notable Young Professional where she discusses her role at Edelman, what success looks like and the challenges she’s had to overcome in her career. Read the full article here.
January 5, 2015 in External posts, Our Ideas
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Adam Weitner, Erin Collett, Caroline Dunnet, Victoria Neufeld, Erin Meagher, Scott Tavener and Lauren Gross.
Each year we reflect on how quickly it flew by, wondering what the next will bring. As the Edel-editors for Digital Digest convened one last time in 2014, we shared campaigns that continue to resonate in our minds as the year’s best. From viral videos to creative new ways to explore digital conversation, we share some of our favourite campaigns and hold our glasses high as we toast to 2014 and welcome the New Year. Read more »December 23, 2014 in Digital Digest, Our Ideas
“Clients are looking for the best ideas,” whether they come from a creative, digital or PR agency, [John Clinton] says. Increasingly, Edelman is looking like all three combined.”
We are excited to announce that Edelman has been shortlisted for 2014 agency of the year by Marketing Magazine. Thanks to the firm’s recent investment in digital and creative talent, all while adding paid media to the mix, Edelman has been able to deliver the best ideas for clients including the Kraft MiO Squirtcar. Read the full article here.December 19, 2014 in External posts, Our Ideas
“To me, balance is paying attention to my family, my career and my mental and physical health, all of which are very important to me.”
John Clinton, CEO of Edelman Canada, shares his approach to work-life balance and discusses how career professionals can achieve ways to find time to spend with family and friends, doing things they love. Read the full article on The Globe and Mail’s Leadership Lab Series.December 19, 2014 in External posts, Our Ideas
December 10, 2014 in External posts, Our Ideas
“When employees know you’re being open and honest, their respect for you and their trust in your leadership contributes to a strong corporate culture – and in turn, creates important advocates for your company.”
In this edition of the Globe Careers’ Leadership Lab series, Lisa Kimmel talks about what she learned from her experience acting as Edelman president and CEO Richard Edelman’s chief of staff for one week. Drawing inspiration from that experience, Lisa held the first executive job shadowing program in Toronto. Read the full article here.
Lisa Kimmel, General Manager of Edelman Toronto, was honoured at this year’s Women’s Executive Network event as one of Canada’s Top 100 Most Powerful Women. Lisa has achieved this honour three years in a row.
Kimmel [has] picked up this honour before, and it was [her] continued performance success that helped secure this year’s spot. – Strategy Magazine.
Over the last week, attention has moved away from the merits of TransCanada’s Energy East Pipeline project. As a result, and in the best interests of the project, Edelman and TransCanada have mutually agreed not to extend Edelman’s contract beyond its current term. The contract concludes at the end of December, but Edelman will support the transition of work.Our Ideas
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Thursdays. This week’s edition of Digital Digest was edited by Erin Collett, Victoria Neufeld, Alexandra Fahmey and Lauren Gross.
We can’t even remember fall season now that holidays and snow are upon us. This week, we examine some cold weather campaigns, along with the most recent internet hashtag sensations. Read more »November 13, 2014 in Digital Digest, Our Ideas
Edelman is the leading independent, global marketing communications firm. We push the boundaries of traditional communications, using the latest social media and digital tools to establish a new era of public engagement between organizations and their constituents. With offices in …
With perceptions of health shifting from something that needs to be fixed to something that should be developed and improved within each facet of people’s daily lifestyle, Edelman believes health today is everyone’s business. As the world’s largest agency and …
Richard Edelman and Edelman Toronto’s Dave Fleet have been named to Communications Degree Guide’s list of ‘The 30 Best Communications and PR Blogs 2014.’ Richard Edelman recently celebrated a decade of blogging, with his blog 6 a.m., and took the top agency blog spot on the list. Dave Fleet, senior vice president, Canada east digital, was recognized for his personal website, davefleet.com, and for his post “15 Top Tips for a Successful PR Career.” Read the full Communications Degree Guide list here.
November 10, 2014 in External posts, Our Ideas
With perceptions of health shifting from something that needs to be fixed to something that should be developed and improved within each facet of people’s daily lifestyle, Edelman believes health today is everyone’s business. As the world’s largest agency …