How many people are in your office? 134 – and constantly growing!
What does your job entail? I am responsible for managing the social media communities (Facebook, Pinterest, Twitter and blogs) for some of our consumer clients. This involves digital copywriting, day-to-day engagement, sourcing or developing creative assets and strategy.
How do you commute to work in the morning? I’m a 10-minute walk from the office. Coincidence? Not exactly. It was a deliberate decision to live so close to the office so that I could alleviate myself of commuter chaos on the Toronto subways.Our Ideas
Has a difficult question ever replayed over and over in your mind – the kind you try to solve in your sleep? With all of the noise surrounding us, it’s difficult to find the space and time to stop, reflect, and think. Creating that environment is important and that’s why Edelman developed Houseboat.Our Ideas
When the media was only a handful of channels, only the most significant of stories would find their way to us. Massive life changing events that could only be described with, “Oh the humanity.”
The everyday stories. The things that we tell each other over a drink or at the evening dinner. The little anecdotes that we experience. Those were always too small to reach the media save in drips and drabs. The disease of the week. The consumer advocacy tale. The plucky little kid that started a bottle drive. The elderly gent blowing out the candles on his hundredth birthday. But really they were just fillers. Noise to fill the air between commercial breaks because not every day was an “oh the humanity” day. Read more »
Last week, I had the privilege of participating in The Judy Project, a women’s leadership forum through the University of Toronto’s Rotman School of Management. I was surrounded by incredibly accomplished women who hold leadership positions in some of Canada’s largest and most influential organizations. They are articulate and have strong opinions based on in-depth knowledge within their respective fields. And yet, none of them had ever contemplated speaking to, or being profiled in, the media. Why? The majority simply were not comfortable being in the spotlight, nor did they necessarily feel that they were the most qualified to speak on a particular topic. Read more »May 28, 2013 in Our Ideas
We were delighted to have John Wilkinson, former Ontario Cabinet Minister, join Edelman’s esteemed 2013 Trust Barometer event in Toronto last month. An effective communicator in his own right, Wilkinson brought a remarkable track record of communications best practices to the panel discussion, such as selling-in the Harmonized Sales Tax during his time as Ontario Minister of Revenue.Our Ideas, Trust
En juin dernier, l’équipe Edelman Montréal a mobilisé ses forces et son temps afin de soutenir la banque alimentaire « Moisson Montréal » à travers « Le petit geste », le programme national d’engagement en tant qu’entreprise responsable d’Edelman Canada.
Dès la première visite à l’entrepôt de Moisson Montréal, toute l’équipe a ressenti une profonde solidarité avec les dirigeants et le personnel de l’organisme. Ensemble, nous souhaitions soutenir leur engagement à lutter contre la faim et la pauvreté.Français, Our Ideas
Edelman is celebrating its 60th anniversary on October 1 – quite a milestone for a firm that remains the leading innovator for the industry. In fact, since the agency was born in 1952, Edelman has continually been the one to take the public relations industry in new directions – starting with the creation of the media tour for the Toni Twins and the first environmental campaign for Starkist, all the way up to the media cloverleaf and public engagement. The history of Edelman? It’s the history of PR.Our Ideas
Scott Evans – our national practice leader of Health at Edelman – wrote a post earlier this summer about some of the insights that came out of Edelman Toronto’s health and wellness salon event titled Wellness Ignited. Now and Next.
Being very passionate about the topic of health, I really want to elaborate on the wellness trends that were discussed at the event. These trends were identified by the Edelman Health Barometer survey and are shaping how wellness will evolve tomorrow.Our Ideas
Our view of health is evolving. In fact, what was once viewed as an end result is now the active pursuit of wellness – and it’s igniting every aspect of culture, society, business and life.
In fact, according to the Edelman Health Barometer 2011 (EHB), adults 18+ around the world define health in much broader and more personal terms, relating it to mental and emotional heath, a balanced and nutritional diet, an active and fit lifestyle, the ability to exercise, and healthy weight management.Events, Our Ideas
La qualité est au cœur des opérations chez Edelman et, chaque année, la firme honore cinq individus exceptionnels en leur décernant le titre de héros de la qualité Charles E. Fremes. Ce prix prestigieux, en hommage à notre regretté collègue Charles E. Fremes, reflète le travail et la pensée novatrice de ces professionnels exceptionnels des relations publiques. Tout comme Monsieur Fremes, les lauréats s’approprient le concept de la qualité et sont de vraies sources d’inspiration au sein de notre organisation, que ce soit dans le cadre des relations avec leurs clients ou leurs collègues.
Read more »
As a woman in business, I feel very fortunate to be part of an organization that stands behind female executive succession and that also fosters an entrepreneurial spirit and encourages new ideas and big thinking at any level.Events, Our Ideas
Of all the subjects my daughter likes at school, show & tell is her favourite. She’s brought dolls, toys, books and gadgets to her kindergarten class. Once, she even brought her baby sister – with Mom in tow of course.Behind The Scenes, Our Ideas
Since joining Edelman, one of the questions I’m asked the most is about how our business is changing and the impact of social media. There’s no doubt that social media is impacting our approach to public engagement and the work we do for clients, particularly when you consider that as Canadians we are among the highest Internet users in the world. So it’s only natural that conversations about social media are permeating business decisions at the top. I’ve had many occasions recently to speak with CEOs about the socialization of business and what those conversations reveal has broad implications on how organizations are approaching social media. Here are some of my thoughts.Our Ideas
I’ve never been crazy about labels, but recently I was dubbed a “boomerang employee” in this article by the Globe and Mail’s Wallace Immen.Our Ideas