Posts tagged ‘Edelman’

The Changing Nature of Public Affairs in Canada

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The Devon Group team welcomed at Edelman Toronto offices: Top to bottom and left to right is Erin Jacobson, Cameron MacKay, Matthew Lombardi, Mario Cordeiro, Bob Richardson, Lisa Kimmel, John Clinton, Matt Beck, Ashkan Azizi, Monica Finlay, Melissa Zanette.

The public affairs landscape in Canada has shifted. It is no longer enough to work the backrooms and corridors of power in support of a company or initiative. Proponents are facing always-on, professional opponents who use the tools of campaign politics and social media to build vocal and organized opposition.

Proponents need to use those same tools to both promote and protect their interests and brands, and lucky for us, the Edelman Digital Public Affairs Advocacy model developed over the past decade in our Washington, D.C. office for several of our clients does just that. Read more »

June 30, 2014 in Our Ideas

Edelman Acquires The Devon Group

 TORONTO July 2, 2014—Edelman, the world’s largest public relations firm, has acquired The Devon Group, signaling a significant commitment to public affairs as a national offering for the firm in Canada. The transaction is effective July 2, 2014 when The Devon Group ceases operations and becomes part of Edelman Canada.

The Devon Group team will be integrated with Edelman’s existing Public Affairs personnel, offering expertise in health, energy, infrastructure, market access, real estate, industry associations and more. Bob Richardson, former president of The Devon Group, will become executive vice president and national practice lead, Public Affairs, for Edelman Canada. Richardson, a 25-year veteran of politics and public affairs in Canada, is a proven bridge-builder with relationships that span the political divide and all levels of government. Gordon Ashworth, Devon’s other principal, will become an independent consultant. Read more »

June 29, 2014 in Our Ideas

Digital Digest #191: Let’s Pick a Fight

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erin CollettLauren Gross, Jeff Lang-Weir, Jordana Levine and Meghan Sharp.

Luis Suarez isn’t the only one with a taste for a fight. The bite-happy Urguay striker has been one of the hottest news items this week, which got us thinking about the competition. Creating conflict is a great way to get into the limelight, and this week’s Digital Digest takes a look at how brands invite engagement by pitting people against each other. Whether it’s an argument between individuals, countries or groups of friends, this week’s brands have pushed people to pick sides and stick to their guns.

Read more »

June 27, 2014 in Digital Digest, Our Ideas

Edelman Calgary’s Big Reward From Our First Little Give


This is the first year that my colleagues at Edelman Calgary and I participated in the Little Give, and what an incredible experience it was! We had the opportunity to do tasks that were both in our element and outside of our comfort zones while volunteering at the Calgary Drop-In & Rehab Centre (DI): an organization committed to meeting the needs of homeless or at-risk individuals in a safe and respectful way. Read more »

June 27, 2014 in Our Ideas

Give a Little More: Montreal’s Little Give

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This year, we decided to shake things up for the seventh edition of the Little Give, our annual corporate social responsibility initiative that dedicates a little bit of seed money and a whole lot of time and energy to non-profit organizations working to alleviate hunger and poverty. Read more »

June 27, 2014 in Our Ideas

Senior Account Executive – Digital Public Affairs, Montreal

The senior account executive is responsible for the day-to-day delivery of digital public affairs and advocacy programs for a major energy client. The position requires implementation of campaigns through evidence-based strategies, flawless execution, obsessive attention to detail, intellectual curiosity and …

Coordonnateur principal – Affaires publiques et corporatives, volet numérique, Montréal

Le bureau d’Edelman Montréal veut combler un poste de coordonnateur principal en communications corporatives numériques pour un client important œuvrant dans le secteur de l’énergie, pour qui, le coordonnateur principal devra exécuter les tâches quotidiennes reliées aux affaires publiques numériques …

Digital Digest #190: Break the Rules

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-WeirMeghan Sharp Jordana Levine and Erin Collett.

We’re really proud that Edelman picked up the Cannes Grand Prix for the Chipotle Scarecrow campaign this week. It got us thinking about great campaigns where teams focused on creating a great user experience, while delivering an important message for the brand. Tips and best practices are always helpful, but at the same time, every brand is different and has a different relationship with its consumers. Sometimes you gotta throw away the rules and reach your consumers in your ownbest way. This week, we collected a few examples of brands who broke the rules to win. Read more »

June 20, 2014 in Digital Digest, Our Ideas

Erin Jacobson | On joining Edelman

After nearly a decade working in Canadian politics, I did not imagine I would be walking into a company where the level of dedication and enthusiasm could rival what I had become accustomed to. I couldn’t have been more wrong.

From the first phone call of the interview process to today, I remain blown away. By the intelligence, diversity in skill and expertise, and sense of community that exists within the Edelman team. From traditional PR to search and analytics – everyone at Edelman is an expert in their field. And everyone is looking for new, creative and collaborative solutions to provide our clients. That is where the real excitement lies. Read more »

June 19, 2014 in Our Ideas

Edelman Strengthens Digital Offering with Erin Jacobson

Seasoned political veteran joins PR firm’s digital public affairs practice

June 19, 2014, TORONTO – Edelman today announced the appointment of Erin Jacobson as vice president, Digital Public Affairs. Effective immediately, she joins the firm’s national Digital leadership team and will be based in the Toronto office.

Read more »

June 19, 2014 in Our Ideas

Why did we hire David Ryan?

We’ve always had capabilities in financial communications at Edelman in Canada, and we’ve supported, or helped clients defend themselves against, some significant corporate actions.  But it has always been under-represented compared with our other service offerings and considering our position as a leading, full-service, globally- networked firm.

David’s appointment changes that.  There are few practitioners in Canada who can match his experience, and with M&As, proxy fights and other special situations on the rise here, it is exciting that we are now in a stronger position to support clients on them. Read more »

June 18, 2014 in Our Ideas

Why I’m Here

Edelman welcomes David Ryan as senior vice president, financial communications in Toronto.  You can read more about his appointment here.

Why did I join Edelman?

The idea took root roughly 12 months ago. That’s when senior advisors on financial transactions, most of whom are over 55, began asking what the “Twitter strategy” for the deal was… and they were serious.

My area of expertise, financial communications – M&A, proxy fights, bankruptcies, and challenging disclosure issues, for example – has lagged behind the broader field of PR in terms of innovation and integration. A lot of these engagements are high stakes and the appetite for experimenting with ‘edgy’ communications channels, particularly social media, was non-existent. Too much risk, nominal return. Scrap it.

That’s changing, quickly. Read more »

June 18, 2014 in Our Ideas

Four Reasons the Media Should be Forced to Quote More Women

Some reporters and producers say they’d like to quote women more often — but how many are really investing significant effort in expanding their pool of sources? Doing so requires creativity, resourcefulness and time, and when you’re on deadline, it’s easier to default to the usual suspects. So I think it’s fair to say that despite claims made to the contrary, nobody is doing “everything they can.”

Shari Graydon, Founder of Informed Opinions gives us four reasons why media should have quotas for quoting women in last week’s Huffington Post blog. Read Shari’s point of view here.

June 16, 2014 in External posts, Our Ideas

Digital Digest #189: The #WorldCup four years later

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Victor Gravili, Jeff Lang-WeirErin Meagher, Lauren Gross and Erin Collett 

To perhaps some, not much has changed since 2010. The internet is still ‘high-speed’ and a pint of beer will still put you back on average $7. As the young team of digital digesters mused over being in their late teens for the 2010 #WorldCup, it donned on us that indeed LOTS has changed since South Africa hosted. Digital space has increased tenfold and brands are competing to get as much of it as possible. This week we looked back at the 2010 World Cup and compared it to 2014: #DigiCup Read more »

June 13, 2014 in Digital Digest, Our Ideas

Breaking the Storytelling Cycle

We tell stories all day and, like anything we repeat, we have gotten used to doing it a certain way: ideate, create, post, and repeat. We have more tools at our disposal than ever before, yet we are still turning to the same old procedure. It’s how we use mediums – old and new – that will determine the stickiness of our stories, and to do this effectively we must break from our routines.

This week John Clinton, CEO of Edelman Canada, wrote about the need for evolution in the way we tell stories. Read more of John’s insight in PR Week here.

June 12, 2014 in External posts, Our Ideas