Posts tagged ‘Edelman’

In Tech Trust We Trust…? Not So Fast

During the first week of January, I attended the Consumer Electronics Show 2015 (CES) in Las Vegas. Billed as the largest CES in history, this year’s event drew over 170,000 industry people from around the world and spanned over 2.2 million net square feet of exhibit space. I literally spent days walking among what felt like acres of wearable technology, smart home appliances, 3D printers, robots, drones, and smart cars (to name just a few things on display). One thing was abundantly clear, the technology sector continues to dream big, creating products and services that push beyond what we once thought imaginable.

Surrounding this enormous and awe inspiring display of invention and ingenuity, however, were more sober considerations that we as communicators must tackle. The “Internet of Things (IoT)” is upon us. We are moving headlong into a world where everything you wear, drive and touch in your home is connected via the Internet. Big Data is turning into Intimate Data. Technology companies are asking more in terms of our personal data, yet high profile security breaches are uncomfortably common. Innovation in technology is now raising some very serious questions among consumers as they look at technology products today. Are we ready? Do we even want it? Can we trust it?

According to this year’s Edelman Trust Barometer, the answer is “not so much.”

The results showed that 53 per cent of Canadians feel the pace of development and change in business and industry today is too fast, and they don’t think that enough testing is being done to safeguard people’s lives in the process.

Pace of Innovation in Canada

Why are we feeling uncomfortable with the pace of innovation? Let’s look at the tech sector: while it remains the most trusted in our survey (74%), it fell globally for the first time in over five years.

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February 6, 2015 in Our Ideas

Marketing Magazine’s Best Of Awards: Edelman Shortlisted For Agency of the Year

At Marketing Magazine‘s Best of 2014 Awards  – an annual celebration of the best agencies and marketers Canada has to offer – Edelman Canada was recognized as one of three finalists for Agency of the Year.

Of the nod, Marketing Magazine editor, Kate Wilkinson wrote, “Edelman…focused on expanding its digital reach this year, and drew attention for some truly unique events for clients.” She went on to add, “During the summer in 2014, it helped North by Northeast sponsor Kraft MiO in creating a festival venue inside of a Toronto streetcar (nicknamed the MiO squirtcar). The buzz on social media reached new heights for the brand, and provided a once-in-a-lifetime venue experience for concert-goers.” Read more »

February 5, 2015 in Our Ideas

The 2015 Edelman Trust Barometer: Business, Innovation, and the Canadian Findings

The 15th annual Edelman Trust Barometer takes an in-depth look at the state of trust in Canada and around the world. This year’s study relied on responses from more than 33,000 people in 27 markets.

So, what’s the state of trust in Canada’s four core institutions (government, business, media and NGOs)? In short, it’s on the decline. Our general level of trust fell seven points to an overall level of 53 per cent, taking us out of the “trusters” category and into neutral territory when compared with the rest of the world. More specifically, business experienced a major decline dropping 15 points from 62 per cent to 47 per cent.

Why? It may have something to do with an identified concern over the pace of innovation. To learn more about that — and what this year’s findings mean for Canada — please watch the following video featuring John Clinton, chair and CEO, Edelman Canada, North American head, creative and content.

February 4, 2015 in Our Ideas

Why innovators can’t just tell consumers what they want anymore

It’s been more than 15 years since Apple co-founder Steve Jobs famously commented in a Business Week article that “A lot of times, people don’t know what they want until you show it to them.”  Since then, the degree of innovation that has taken place not only in the realm of consumer technology but for science and technology has exploded.

The pace of and drive toward the development of new products, materials, designs and thinking – homogenously described as “innovation” – has become almost cliché in today’s business lexicon. And yet evidence has emerged that consumers’ willingness to passively grab at whatever is the next best thing may be waning. Read more »

February 3, 2015 in Our Ideas

Trust in Business Declines Dramatically in Canada

2015 Edelman Trust Barometer Finds Overly Rapid Pace of Change in Business Innovation

February 3, 2015, Toronto –The 15th annual Edelman Trust Barometer reveals an alarming evaporation of trust in Canada, with trust in government, media and business falling below 50 per cent – some of the lowest levels ever seen in this country. In fact, business experienced the greatest decline of all, dropping 15 points to 47 per cent – the sharpest decline of any of the 27 nations surveyed. Read more »

February 3, 2015 in Our Ideas

Digital Digest #210: Big players hit the field for Super Bowl Sunday

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Caroline Dunnet, Caitlin Stewart, Erin CollettKaylea FordeCharlotte Macgregor and Lauren Gross

As we gear up for the biggest game of the season, Super Bowl Sunday, we’re also taking a look at some first-string brands and even a few benchwarmers to see how they are going to capture the clear eyes and full hearts of all football fans this weekend. Game on. Read more »

January 30, 2015 in Digital Digest, Our Ideas

“Over the last few years, [Edelman] has been moving towards a model that gives the work to the office that is best suited to the creative need. Promoting people into positions with a national purview is meant to provide more

Edelman Canada Announces Significant Leadership Changes

Edelman Canada’s newly appointed team from left to right: Scott Evans - General Manager, Edelman Toronto, Jordan Doucette - National Executive Creative Director, Lisa Kimmel - President, Edelman Canada, John Clinton - Chair and CEO, Canada, North American Head of Creative and Content, Tristan Roy - Managing Director, Digital and National Specialties.

Edelman Canada’s newly appointed team from left to right: Scott Evans – General Manager, Edelman Toronto, Jordan Doucette – National Executive Creative Director, Lisa Kimmel – President, Edelman Canada, John Clinton – Chair and CEO, Canada, North American Head of Creative and Content, Tristan Roy – Managing Director, Digital and National Specialties.

New appointments position the agency to better evolve, promote and protect clients’ brands in the marketing space

January 29, 2015, TORONTO – Edelman Canada today announced several significant leadership changes, including the promotions of John Clinton, to chair and CEO, Canada and North American head of creative and content, and Lisa Kimmel to president of Edelman Canada. These appointments reflect the company’s evolving business, which continues to move towards a communications marketing framework with several specialized areas of expertise.

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January 29, 2015 in Our Ideas
Alan VanderMolen

Alan VanderMolen

Vice Chairman, Global Practices and Diversified Insights Businesses

As Vice Chairman, DJE Holdings, Alan VanderMolen is responsible for Edelman’s eight global business practices, the firm’s inqtellectual capital, its regional business in Latin American and Canada, and Edelman’s award-winning sister agency, Zeno.

From 2002 to 2009, Alan served as President of Edelman Asia Pacific. While in that role, he more than quadrupled the firm’s business and drove market entry into Japan, India and Indonesia. Alan also managed the firm’s acquisition of Pegasus Communications, Edelman’s sister firm in China. He initiated the development of significant proprietary intellectual capital in the areas of Stakeholder Relations, Corporate Trust, Corporate Social Responsibility and Social Media. Alan has worked extensively with clients including Microsoft, Starbucks, Johnson & Johnson, SAP, HP and The Ohio State University.

Alan’s strong personal belief in Corporate Social Responsibility influenced the initiation of Edelman’s pro bono work in support of tsunami relief for Save the Children, as well as the firm’s commitment to water access and stewardship with the Planet Water Foundation.

Currently based in Chicago, Alan has lived and worked in Washington D.C., New York, Taipei, Kuala Lumpur, Singapore, Warsaw, Brussels, London and Hong Kong throughout his 25-year career.  He was recognized as PR WEEK’S Asia-Pacific PR Professional of the Year in 2005.

Alan has been a guest lecturer at The Ohio State University, the National University of Singapore MBA program, Baptist University of Hong Kong and China’s Renmin University. He has appeared on CNN, Bloomberg and CNBC as a commentator on issues related to corporate trust.

Alan sits on the boards of the Planet Water Foundation, the Plank Center for Leadership in Public Relations, The Goodman Theatre, and the Advancement Committee of the Board of Trustees at The Ohio State University. He is also a member of the curriculum advisory board of Hong Kong Baptist University.

He holds a Bachelor of Arts degree in journalism with a minor in Political Science from The Ohio State University.  He is an avid baseball fan and collector of vintage baseball memorabilia.

in Our People
John Clinton, CEO, Edelman Canada

John Clinton

Chair and CEO, Canada
North American Head of Creative and Content

While his career has spanned the advertising, publishing and public relations industries, John Clinton’s forté has been consistent – looking at client business problems from unusual angles, and driving creative strategies.

As Chair and CEO, John leads a team of more than 250 people across Canada, encouraging them to think differently, take measured risks and focus on the client need.  In addition, in his newly created role as North American Head of Creative and Content, John works across geographies to set strategy, consistently enable break-through work in a new integrated model and establish a best-in-class offering building on the more than 200-person creative and content team across North America.

During his career of more than 20 years, he has lead numerous national and global accounts such as Pepsi, Tim Hortons, Kraft and Kellogg’s, based at various times in Vancouver, Chicago, New York, Montreal and Toronto, giving him a global perspective.

Prior to joining Edelman, John was previously Senior Vice President, Digital Solutions and New Media at Transcontinental Media, one of Canada’s largest print and digital media companies, and headed advertising firms Grey Worldwide Canada and J Walter Thomson in Canada.

John has served as a director for corporate and not-for-profit boards in both Canada and the U.S. In addition, John is a member of the Sauder School of Business Centre for CEO Leadership, and the Institute of Corporate Directors, having completed its Directors Education Program.

John is an accomplished sculptor with a focus in bronze. His work lives in collections in Canada, U.S. and Europe and has been in shows in Chicago, Toronto, Vancouver, Whistler and Banff.

in Our People
Lisa Kimmel, General Manager, Edelman Toronto

Lisa Kimmel

President, Edelman Canada 

Lisa Kimmel has been described by clients and colleagues alike as a natural leader and a smart, strategic thinker who empowers others to be and do their best. One of her greatest strengths is her ability to rally a team together to co-create exceptional programs and outcomes, both internally and externally. Her fresh, collaborative and authentic approach has not only resulted in award-winning programs for clients, but has fostered an office culture based on innovation, teamwork and integrity.

As President of Edelman Canada, Lisa provides senior counsel to clients and is responsible for Canadian strategy development and execution. She also drives new business efforts for the agency on a national basis.

Previously, Lisa was General Manager at Edelman’s Toronto office, where she led the office’s strategic evolution to a best-in-class communications marketing firm.  Her vision, tenacity and dedication championed an environment that inspires creativity, learning and cross-practice integration where employees are excited to come to work every day. In fact, under her leadership, the Toronto office’s revenue grew 65 per cent, profit more than doubled, and the office achieved some of the highest client satisfaction scores in the Edelman network.  During three years of her tenure as GM, the firm was also recognized as IABC Toronto’s Large Agency of the Year and one of the Great Place to Work® Best Workplaces in Canada and Best Workplaces for Women.

Lisa is an Honours graduate of the University of Toronto and has been named one of the Top 100 Most Powerful Women in Canada by the Women’s Executive Network for three years running. She is a member of Edelman’s Global Women’s Executive Network (GWEN) steering committee and Edelman’s global strategy committee, helping to drive our talent development efforts. Lisa is also a member of the Ted Rogers School of Management (TRSM) Dean’s Council at Ryerson University, and sits on the Board of Directors for two organizations: The Harbourfront Centre, a non-profit cultural organization, and SKETCH, which enriches the lives of street youth through arts and skills programs.

She is also actively involved with mentorship programs through the American Marketing Association and Ten Thousand Coffees, a digital platform that connects students with industry leaders.

in Our People
Paul Welsh-Chief Commercial Officer-Canada-200x200

Paul Welsh

Chief Commercial Officer, Canada

Paul Welsh serves as Chief Commercial Officer for Edelman Canada, working directly with the Canadian Leadership Team to plan and execute strategic projects core to the company’s growth across the country. Paul investigates new areas of business for the company and assists in business development, looks at merger and acquisition opportunities for the offices, and leads or assists on large national business pitches. He is based in Vancouver.

During more than 18 years as co-general manager of Edelman’s Vancouver office, Welsh led the transformation of the office from a four-person research and public relations firm into a 45-plus person integrated communications company. He was instrumental in orchestrating the deal that saw Edelman acquire Karyo Communications in 2007 – the firm he co-owned with Patti Schom-Moffatt.

Welsh’s strategic communications, media relations and client service experience is extensive. He has led Edelman’s work for Canadian Pacific, Shell Canada, GE, the Vancouver Airport Authority, the Rick Hansen Foundation, the City of Vancouver, Powerex and many more.

For a six-year period he was part of Edelman’s global Olympic network and led the company’s outreach and efforts on the ground in Vancouver in the run up to and during the 2010 Vancouver Olympic and Paralympic Winter Games, for clients including GE, Petro-Canada and the Hudson’s Bay Company. Prior to his move to Vancouver, he worked in communications roles for the University of Regina, SaskEnergy (Saskatchewan’s natural gas utility) and SGI (Saskatchewan Government Insurance).

Welsh has been recognized by Business in Vancouver as one of the top “40 under 40” business leaders to watch in Vancouver. He holds a BA in English Literature from the University of Regina and pursued graduate studies in English Literature at the University of Victoria.

in Our People
Patti Schom-Moffatt - Chief Client Officer

Patti Schom-Moffatt

Chief Client Officer

Patti Schom-Moffatt is the Chief Client Officer of Edelman Canada, offering senior strategic counsel to Edelman clients from across the country. Patti ‘s research and policy background has informed her work with clients on reputation and issues management, stakeholder engagement, strategy development and leading teams on complex, integrated public relations, social marketing and communications assignments.

Thinking differently about PR helped Patti launch Karyo Communications 30 years ago, a company that was acquired by Edelman in 2007. With her business partner of the past 18 years, Patti grew the company into the largest public relations firm in British Columbia. Following Karyo’s acquisition, Patti remained as co-General Manager of Edelman Vancouver until April 2013.

Patti has a reputation for innovative leadership, smart, strategic thinking and problem solving. She is known for providing excellent client service, mentoring her team to perform at their full potential, and creating an environment and culture where people want to come to work each day and do their best.

As GM of Vancouver, Patti was responsible for the day-to-day management of the Vancouver office, including new business development, overseeing the financial performance of the company, and working with a range of clients across all sectors.

Patti has led large transportation and energy infrastructure development projects, and was instrumental in obtaining regulatory approvals for the first LNG export project on the Pacific Coast of North America. Since then, Patti has gone on to work with Shell on its proposed LNG Canada project and TransCanada on two major pipeline projects in support of LNG export facilities in BC.

Patti has also led a 14-year-long relationship with the BC Association of Optometrists, and was responsible for developing the strategy for a public education campaign that has been adopted by all provincial optometric associations across Canada.

In her position as Chief Client Officer, Patti remains a part of Edelman Canada’s senior leadership team and will focus exclusively on leading client work and offering senior strategic counsel to both new and existing clients.

Patti holds a Bachelor of Social Sciences Degree from the University of Waterloo and a Masters of Social Work degree (Social Policy) from Carleton University. In her efforts to give back in appreciation for all that she has received, Patti is on the Executive Committee of the Board of Directors of Canuck Place Children’s Hospice – an organization that offers respite care for families and health support and end-of-life care for children living with a life-threatening illness.

in Our People

Learnings with Lisa

So there I was, 7pm on a Friday, standing in the copy room.

“You look tired,” my coworker teased, “Your eyes are bloodshot.”

“You try walking a week in Lisa’s shoes and we’ll see how tired you look,” I shot back.

Last week, I had the pleasure of shadowing Lisa Kimmel, the general manager of Edelman Toronto, and learned quickly how demanding the life of a GM is. Turns out it’s not all just fancy lunches and evening events!  The long schedule of meetings, constant switching tasks and troubleshooting is hard work and can take a toll, but Lisa makes it look easy, and her ability to do so is where I begin my list of “Learnings with Lisa.”

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January 28, 2015 in Our Ideas