Mardi le 22 mai 2012, les employées d’Edelman Montréal recevaient deux invitées bien spéciales : mesdames Monique Jérôme-Forget et Lisa Frulla.
Cette causerie a été élaborée dans le cadre de GWEN (Global Women’s Executive Network), un groupe formé au sein d’Edelman et dont l’objectif est d’encourager le réseautage, le recrutement, la collaboration et la planification de carrière pour les femmes afin d’accroître leur présence aux plus hauts niveaux de l’entreprise. Edelman tient beaucoup à créer un environnement propice à l’évolution professionnelle des femmes, comme en témoigne d’ailleurs la 17e place obtenue par l’entreprise au palmarès des « meilleurs milieux de travail pour les femmes » publié dans les pages du Globe and Mail le 19 avril 2012.Behind The Scenes, Edelman culture, Events, Français, Our Ideas
On my last day at Edelman before starting my maternity leave, I went home and cried. It was a sad cry. Yes, there were probably some hormones thrown into the mix, but although I was excited to start my new mom gig, I was sad to say goodbye, even if for only one year.Edelman culture, Our Ideas
We recently released the results of our latest goodpurpose™ study – Edelman’s annual global intellectual property research that over the course of five years explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The survey was conducted in 16 countries with 8,000 adults (ages 18+), and is the only global, longitudinal study of its kind.Our Ideas
Alessara is our name; Edelman culture is our game!
In 2009, Edelman Toronto created the role of Social Director(s) – a unique responsibility within the office focused on the people and bringing enjoyment to staff on a day-to-day basis.Edelman culture, Our Ideas
Are you graduating from a PR program this spring? I remember that nervous feeling all too well. Graduation is near, and you’re not sure what will happen next. How or where will you get an internship? What do you really want to focus on: media relations, social media content, account management, or creative strategy? What is it like to work at a PR agency?
While I am new to Edelman, I definitely understand the feelings and questions that accompany a looming graduation. Everyone wonders how they’ll adjust to the working world, and where their passions and unique attributes lie. At Edelman, our interns get the chance to jumpstart their careers in PR. Being new to the workplace and to PR, you may be unsure of what to expect, but don’t fret. While things at Edelman change daily, we can give you an idea of your day-to-day. Read more »May 2, 2012 in Edelman culture, Our Ideas
Yesterday was an unofficial holiday that nobody seems to celebrate: Tax Day. In a pre-social world, I always saw filing your taxes as a private matter; not something people cared to talk about publicly. Those times have definitely come and gone.
Our client Meltwater Group is a social intelligence company that specializes in monitoring social media conversations. As part of an ongoing series looking at current issues in Canada, we produced the following infographic around tax conversations over the past month. With over 160,000 social conversations, people seem to have no issue talking about taxes. The infographic helps break down the tax narrative in Canada around major topics of conversation. Let us know what you think. Do you talk about your finances online?Client Successes, Our Ideas
On Thursday, April 26 I had the pleasure of joining my wonderful and very talented colleagues at the 2012 CPRS ACE Awards Gala at the Bram & Bluma Appel Salon. In true Edelman fashion, we showed up early to clink our glasses and congratulate each other on the successes of the past year.
Accompanied by some of our clients, we enjoyed a meal while celebrating the creativity and strategic thinking that went into our award-winning programs. By the end of the evening, we had scooped up seven awards (five bronze and two silver). All I can say is that it sure feels good to be recognized for the hard work that we do at Edelman in front of Toronto’s finest PR professionals. Having worked on Cadbury and Maynards I think it appropriate to say that this was one sweeeeeet evening!Events, Our Ideas
Edelman Canada doesn’t even feel like a workplace – it feels like home. I will be coming up on my fourth year as an Edelman employee and couldn’t have been more proud when I heard of our recognition as one of the Canada’s Best Workplaces. This is UNREAL, and in my mind long overdue.
Celebrating in true Edelman fashion, friends and colleagues in the Toronto office were all smiles when the announcement of our win was unveiled by our very own John Clinton and Lisa Kimmel. The energy and buzz in the room was unbelievable; it really gave me a time to reflect on how lucky we have it here, at a company that truly cares about their employees. Read more »April 25, 2012 in Our Ideas
In its latest report on Canada’s social media scene, eMarketer found that in 2011 Canada ranked first globally in social media penetration as a percentage of population, and will fall to second place within that statistic by only a fraction of a per cent in 2012. The report also predicts that 2012 will see a shift from marketers experimenting with social media to establishing innovative, channel-specific marketing practices. Read more »April 23, 2012 in Client Successes, Our Ideas
Not only were we recently recognized as one of Canada’s Best Workplaces, but we also earned the title of one of Canada’s Best Workplaces for Women. This is of particular significance for me and for our firm, because Edelman has made it a priority to help shape and influence an environment where women are encouraged to lead and succeed. In fact, we specifically launched our Global Women’s Executive Network initiative (GWEN) to prioritize our focus on networking, recruiting, collaborating and career planning for women across the network in order to increase the number of women at the most senior levels of the company. So where does Edelman currently stand? Read more »April 23, 2012 in Edelman culture, Our Ideas
It’s official – we’re one of the Best Workplaces in Canada for 2012. In fact, out of the top 50 large and multinational companies with more than 1,000 employees worldwide, we’re #11 – and we were also recognized as one of the best workplaces for women. It’s an amazing accomplishment for us and follows on the heels of our other recent award win as one of the 50 Most Engaged Workplaces™ in Canada.
We truly believe that if employees have pride in their work, trust their leadership team and enjoy the people they work with, we’ll do better work for our clients – and we’ll have more fun doing it, too.
We’ve worked hard to foster such a fantastic environment here – and we’re very proud to be recognized for our efforts! I’ve provided more of my thoughts in the video below on why our strong workplace culture means better results for our clients. Read more »April 19, 2012 in Edelman culture, Our Ideas
My female peers and I graduated from post-secondary programs spanning arts, science, medicine and law. We travelled unaccompanied across the globe. We debated our ideas with authority figures. We had children – or not – when we wanted, chose the partner – or not – that we wanted.
But, when we started our careers, many of us entered a world different than the one we grew up in. Looking around our offices, at our executive teams and company boards, we were left with one burning question: where are the rest of the women? Read more »March 8, 2012 in Edelman culture, Our Ideas
Alan Middleton the Executive Director of Schulich Executive Education and Assistant Professor of Marketing, Schulich School of Business, joined Richard Edelman and our panel to discuss the Canadian findings of the 2012 Edelman Trust Barometer at the Windsor Arms on February 2, 2012. Here, Alan’s guest blog contemplates the question of “So What?” from his perspective as the most quoted marketer in Canada.
The surprise is not that we don’t trust our leaders, but that seemingly we still want to.
The 2012 Edelman Trust Barometer results show an almost worldwide reduction in trust of government, business, and of NGOs. The only social institution to see some increases was the media. After a year of tsunamis and nuclear meltdowns in Japan, debt crises in Europe, the continuation of the financial and economic effects of the 2009 recession and the advent worldwide of either Arab Spring-like movements or ‘Occupy’ movements, this is not surprising. Read more »February 8, 2012 in Opinions, Our Ideas
Globe and Mail media reporter Steve Ladurantaye was a panelist at the Canadian launch of the 2012 Edelman Trust Barometer in Toronto last week. For those looking for more, Steve answers a few questions about who he trusts and what the media industry is doing in Canada to deserve our trust.
Edelman: In many ways, the media’s job is to distrust everyone else, is it not? So when you look at the Edelman Trust Barometer’s ranking of who people trust when forming an opinion about a company, who do you trust? Read more »February 6, 2012 in Our Ideas, The Insider
As the 2012 Edelman Trust Event wraps up here in Toronto this week, I can’t help but think about the real-world applications for the data and how these findings can continue to influence our approach to communications over the coming year. I was particularly struck by how closely the shifts in trust seemed to correlate with the major global events that occurred in 2011, including the European sovereign debt crisis and the Japan tsunami and nuclear crisis. We also saw the meteoric rise of the “person like us” who has more authority than ever, perhaps influenced by events such as the Occupy Wall Street movement and the Arab Spring.
But what does all this mean for us here in Canada? How can communicators interpret these results in meaningful and tangible ways? There were a number of insightful conversations around this topic at our recent Trust event in Toronto and I’ve outlined three key outcomes that can positively shape our outlook on trust this year. Read more »February 3, 2012 in Opinions, Our Ideas