“Dan Ovsey recommended trying to bring the journalists into the story. Let bloggers, journalists and other influencers test things out and ask questions when you pitch your idea or send them product samples. Encourage them to give you honest feedback,
“First, and most obviously, startups are new to the marketplace and have little mindshare among the public. Second, the impacts of new and innovative products and services that target businesses and consumers aren’t always easily understood, and in some cases
For the fourth consecutive year in a row, Edelman has been recognized as one of the Best Workplaces in Canada and one of the Best Workplaces for Women!
Lisa Kimmel, President of Edelman Canada and John Clinton, Chair and CEO, North American Head of Creative and Content congratulated employees in Toronto, Montreal, Vancouver and Calgary and hosted a “One Canada” toast to thank everyone for helping to make Edelman Canada such a great place to work!Our Ideas
We’re thrilled to announce that for the fourth year in a row, the Great Place to Work® Institute has named Edelman Canada one of Canada’s Best Workplaces and one of Canada’s Best Workplaces for Women!
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Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Rob Small, Kira Borys, Kaylea Forde, Charlotte Macgregor, and Lauren Gross.
Canadians have patiently awaited the arrival of spring, shedding layers and venturing out of hibernation. Similarly, changing of the seasons is often a time for brands to produce fresh content and hatch new campaigns. This week, we looked at some of latest work that’s blossomed this season. Read more »April 10, 2015 in Digital Digest, Our Ideas
Our very own Jordan Doucette, National Executive Creative Director, will be on the public relations jury for the 2015 CLIO awards. The deadline for entries is May 15 and the awards will be held at a ceremony in New
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Caitlin Stewart, Kaylea Forde, Caroline Dunnet and Melissa Vekil.Digital Digest, Our Ideas
According to Edelman’s 2015 Trust Barometer, the government is the least trusted institution in Quebec
March 25th, 2015, Montreal, QC - The Quebec results of the 15th edition of Edelman’s Trust Barometer, which are part of the largest annual poll on trust conducted globally, show that trust in the media is stronger in Quebec than in any other Canadian province (59 per cent in Quebec compared to 51 per cent in the ROC). NGOs, which include academic institutions (57 per cent), and business (53 per cent), follow closely behind, with the government (42 per cent) coming in last place.Our Ideas
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Matt Beck, Caitlin Stewart, Kaylea Forde and Erin Collett.
This week, what’s old is new again. Established brands are making savvy moves with modern twists to create edgy and clever promotional campaigns that hope to revitalize their brand’s standard routine. In this edition, it’s not about how old your brand is – it’s how you play the game.
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“It’s easy to assume that the natural leaders in your company will always display those winning qualities. But if the executive team doesn’t make a conscious effort to lead those leaders – and that includes communicating with them frequently and
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Caroline Dunnet, Matt Beck, Melissa Vekil, Kaylea Forde and Erin Collett.
Brands are continuously working to bring point-of-purchase quite literally to your fingertips at all times. New technology and social media are making it even easier for them to compile intel of consumers’ behaviors and interests. From shoes that can track your whereabouts to a Tinder debut, apps to measure Insta-ROI, and advertisers finding the sweet spot for March Madness commercials, this week we take a look at brands that are getting up close and personal to win you over. Read more »March 20, 2015 in Digital Digest, Our Ideas
On Friday, March 6, the Toronto Global Women’s Executive Network (GWEN) committee held their annual Minute Mentoring event in honour of International Women’s Day. Edelman staff met with mentors from a variety of practice groups and leadership roles who shared their personal stories, insights and guidance on what helped shape their careers.
Mentors who participated included Edelman’s very own: Jordan Doucette, National Executive Creative Director; Tristan Roy, Managing Director, Digital and National Specialties; Bob Richardson, Executive Vice President, Public Affairs and Sarah McEvoy, Vice President, Corporate Communications Lead.
Lisa Kimmel opened up the event, speaking about the importance of GWEN and offered her own personal tips on career advice and personal growth, including: figuring out what it is you want to do; taking action; holding yourself accountable; and advocating for yourself.Our Ideas
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Caroline Dunnet, Matt Beck, Caitlin Stewart and Erin Collett.
Established brands are becoming increasingly aware of the need to adapt, especially when it comes to holding the attention of their target audiences. This week, some tried and true content-outlet combos show us that they can get back in the game by adapting their strategies in order to create content consumers want, delivered through platforms consumers use the most. Read more »March 13, 2015 in Digital Digest, Our Ideas
After years of registering as a generally trusting nation, Canadians are losing faith in business, government and media, according the 2015 Edelman Trust Barometer. Amid this growing public skepticism, how can organizations build more trusting relationships with their stakeholders?
Edelman Calgary recently convened nearly 200 local business and thought leaders to explore the reasons behind evaporations of trust in Canada and around the world. To a sold-out room, John Clinton, Edelman chair and CEO, Canada, and North American head of creative and content, explained why trust is absolutely essential to business relationships, and how companies can build trust and enhance performance through integrity and engagement. Laurie Stretch, general manager of Edelman Calgary, presented data showing challenging levels of trust in energy — a topic especially relevant given the energy sector’s considerable presence in Calgary.
The review of data was followed by a robust discussion moderated by Adam Legge, president and CEO of the Calgary Chamber of Commerce, featuring the following distinguished panelists who each brought unique perspectives on trust to the table:
The event drew significant attention from media, resulting in a segment featuring Stretch and Hall-Findlay on CBC’s Eye Opener; interviews with Stretch on CBC Edmonton and CTV News; and an op-ed by Stretch in the Calgary Herald.March 12, 2015 in Our Ideas