Posts tagged ‘Public engagement’

Digital Digest #196 – Don’t be lazy

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Adam WeitnerJill De Larzac, and Jeff Lang-Weir.

The emergence of digital channels has provided an opportunity for marketers to tell their stories in new and innovative ways, but the impact of those stories can be limited by the amount of hard work we’re willing to put in. Familiarity with established marketing channels, traditional metrics and relying on the faith that our audiences will produce enough decent content on their own are the kinds of attitudes that can lead to OK work. However, in today’s Digital Digest, we examine the ways that we can step up our game by continually challenging ourselves to look for the best, most innovative ways to reach our audiences. In short, the advantages we find when we remember to follow one simple rule: don’t be lazy.
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August 1, 2014 in Digital Digest, Our Ideas

Earning the attention of the media requires a healthy dose of chutzpah

Dan Ovsey interviews Richard Edelman in Toronto in February, 2014 after the Canadian results of the Edelman Trust Barometer – the firm’s 14th annual exploration of trust – were revealed.

Dan Ovsey interviews Richard Edelman in Toronto in February, 2014 after the Canadian results of the Edelman Trust Barometer – the firm’s 14th annual exploration of trust – were revealed.

“CEOs talk to Bay Street. They don’t talk to the broader public about the issues the public cares about. What do they [the public] think about CEOs? They think CEOs make too much money. They think CEOs are spoiled and fly around on jets. They think CEOs are ruthless about treating employees. The way to deal with those issues is to be counter-factual — come out and actually talk about issues; see people and behave in a normal way and break the stereotypes.”

That’s what Richard Edelman told me back in February of 2014 when I had interviewed him about the Canadian results of the 2014 Trust Barometer. It was the second time in as many years that I had spoken with him about the poor state of business leaders’ reputations in the wake of the financial crisis and the Occupy Movement. As an editor at the Financial Post, I was exposed regularly to vitriolic tirades that painted all C-suite executives with the same vilified brush. Some leaders got their due; many more were simply guilty by association. But the bottom line was: trust was at an all-time low. Read more »

July 31, 2014 in Our Ideas

Senior Account Manager – Edelman Vancouver

  • Are you ready to be a point of contact with one of Edelman’s global clients and largest Canadian accounts?

  • Do you have diverse PR experience specific to consumer brands, including traditional and social media and consumer engagement events?

  • Are you

Seasoned journalist strengthens Edelman Toronto’s Earned Media offering

Dan Ovsey joins firm’s Corporate practice

 July 28, 2014, TORONTO – Dan Ovsey, former editor of FP Executive at the National Post, joins Edelman Toronto today as an account director in the Corporate practice. Ovsey brings more than 15 years of experience in media and communications to Edelman as a journalist, PR consultant and editor, and will play a key role in enhancing the firm’s Earned Media capabilities.

“Not only is Dan an expert writer and communicator, but he’s a highly respected journalist who is well suited to advance our Earned Media offering — a core focus for us,” said Scott Thomson, deputy general manager, Toronto, and national practice leader, Corporate. “Dan brings an incredible depth of experience to our clients in the Earned Media space, including media strategy, training, and bringing corporate and brand narratives to life through storytelling.” Read more »

July 28, 2014 in Our Ideas

Digital Digest #195: Straight Talk

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Adam Weitner, Erin Collett, and Meghan Sharp.

We know that marketers are living in a time of declining attention spans so what’s a brand to do? This week, we take a look at how a few brands are elevating the conversation and connecting with consumers in ways that are intelligent, thoughtful and discerning.

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July 25, 2014 in Digital Digest, Our Ideas

Reputation Nation

“Historically, communications was top-down; a very controlled CEO had key messages, and those messages were communicated downward. That’s no longer viable. Instead, credibility now happens as a result of a conversation that’s taking place from the bottom up. As a discipline, PR is very well positioned to help you do that.”

Lisa Kimmel, GM of Edelman Toronto, shares her viewpoint on the future of the PR industry, and how Edelman is leading the charge for change. Read the full article in Advantage Magazine.

July 21, 2014 in External posts, Our Ideas

Digital Digest #194: Come on Feel the Noise

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Lauren GrossErin CollettJeff Lang-Weir and Erin Meagher

When consumers see themselves as an extension, or part of, a brand, they quickly become ambassadors. Brands often try too hard to do this and it can come across as pushy and aggressive. This week’s Digital Digest takes a look at a few very different brands that successfully created a camaraderie with their target audience, and in turn, garnered support, loyalty and created a lot noise around the brand.   Read more »

July 18, 2014 in Digital Digest, Our Ideas

Vice President – Social Media and Media Relations

Edelman Public Relations Worldwide is looking for an experienced Social Media and Media Relations professional to join its expanding team in Toronto, leading an integrated account spanning the consumer, technology, B2B, corporate, health and public affairs sectors. This role is unique within the Edelman team as we’re searching for someone with expertise across multiple functions: the right candidate will be a stellar communications strategist with a background in public relations who brings equally impressive experience driving social media successes, both earned and paid, to the position.

Reporting to the Senior Vice President – Consumer Marketing, the ideal candidate will be responsible for the leadership and overall direction of a dedicated account team as it relates to client service, strategy, account management and quality control.

The ideal candidate will be able to lead and execute research-driven programs for the client to advance their business goals through owned, earned and paid media. He/she will be an advanced thinker, able to integrate public relations, digital, social, creative, paid media and measurement to deliver exceptional results. He/she will be entrepreneurial and professional with impeccable written, verbal communication and presentation skills. A true business leader with experience leading multifaceted integrated accounts, he/she will also be a superb people manager able to attract, motivate, retain, empower and coach staff, and will possess the vision, insight and confidence necessary to manage a team.

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July 17, 2014 in Our Ideas

Digital Digest #193: Support the Cause

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jill de LarzacLauren GrossAdam Weitner and Erin Collett.  

From a product donation system to a cryptic Facebook status update, cause marketing can come in many shapes and sizes. We’ve taken a look at some of the latest campaigns and asked ourselves, “Does this work?” When a cause marketing campaign challenges perception and truly encourages someone to take action it’s a win-win, but lately on social we’ve seen slacktivism become all too common place. When digital cause marketing campaigns hit the planning table, consider what some of the below examples did right & wrong to set it up for success. Read more »

July 11, 2014 in Digital Digest, Our Ideas

Should women brand themselves as ‘executive women’ or just as executives?

You should not deny the influence that being a woman has on your career, but remember that how much you are defined as an executive versus a woman executive is largely determined by the opportunities to which you respond yes or no.

Cheryl Kim offers up some thought starters for how big of a part being a women should play in profile-raising and personal branding efforts among senior executives today . Read more of Cheryl’s column in today’s Financial Post here.

July 11, 2014 in External posts, Our Ideas

Richard Edelman, the new king of Cannes

We need to get more chief marketing officers caring about the sort of programmes that we – historically a PR agency – have driven for Chipotle, Unilever [Project Sunlight] and GE [Ecomagination]. The message today is ‘hire Edelman if you want a game changer.

Richard Edelman, president and CEO of Edelman, outlines his ambitious plan to remold the agency as a corporate ‘game-changer’. Read more of Richard’s insight in PR Week.

July 9, 2014 in External posts, Our Ideas

Why won’t female experts speak up?

Gender diversity ultimately creates better stories, better content, and better engagement among audiences. And in the end, isn’t that something that we all deserve?

Lisa Kimmel, GM of Edelman Toronto,  shares her point of view on where the onus for change lies in quoting more female subject matter experts in the media. Read more of Lisa’s insight in the Globe & Mail’s Leadership Lab series.

July 8, 2014 in External posts, Our Ideas

Digital Digest #192: Blurred Lines

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Lauren Gross, Erika Strong and Erin Collett.  

It’s no secret that getting to know your target audience is necessary for a brand’s success, and it’s good market research that provides the insights needed to inform smart programs. But how far is too far? In this week’s Digital Digest, we explore personal boundaries and take a look at how some brands are getting creative, and creepy (we’re looking at you, Facebook!) in their approaches.

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July 4, 2014 in Digital Digest, Our Ideas

Les affaires publiques sont en mutation au Canada. Edelman est bien positionnée pour réussir.

Je suis très enthousiaste de me joindre à l’équipe mondiale d’Edelman et résolu à veiller à ce que nous devenions un intervenant de premier ordre au niveau national, dans la sphère des affaires publiques au Canada. Pour avoir travaillé à titre de spécialiste en sondages, de chef politique du personnel et au niveau exécutif des soumissions pour les Jeux olympiques et panaméricains, j’ai pu être témoin et partie intégrante des nombreux changements dans ce secteur, et ce, au cours de 25 dernières années. L’intégration de l’équipe du Devon Group à Edelman est une union stratégique qui survient au bon moment dans une industrie en mutation rapide. En voici les quatre principales raisons : Read more »

July 2, 2014 in Our Ideas

Edelman acquiert le Devon Group

Jessica Gaulin
Jessica.Gaulin@edelman.com
(514) 315-8370

TORONTO, le 2 juillet 2014 — Edelman, la plus importante firme de relations publiques au monde, a fait l’acquisition du Devon Group, signalant ainsi son engagement dans le secteur des affaires publiques nationales au Canada. La transaction prend effet le 2 juillet 2014, date à laquelle le Devon Group cessera ses activités et fera désormais partie d’Edelman Canada.

L’équipe du Devon Group sera intégrée au personnel existant des affaires publiques d’Edelman, offrant une expertise en santé, en énergie, en infrastructure, en accès aux marchés, en immobilier et en associations sectorielles, entre autres. Bob Richardson, ancien président du Devon Group, deviendra vice-président exécutif et dirigeant national, affaires publiques, pour Edelman Canada. Cumulant 25 années d’expérience en politique et en affaires publiques au Canada, Richardson est un bâtisseur de ponts chevronné dont les relations s’étendent aux divers partis et à tous les niveaux gouvernementaux. Gordon Ashworth, autre principal dirigeant de Devon, deviendra un spécialiste-conseil indépendant. Read more »

July 2, 2014 in Our Ideas