Digital Digest #24: The Rules That Govern Groups

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.

Digital Digest is also available as a weekly email, dished out Fridays. If you’d like to be added to the mailing list, email me.

1. The Rules That Govern Groups

PsyBlog lists 10 studies into the psychology and dynamics of groups. Their findings include: Groups can arise from almost nothing; Initiation rites improve your opinion of your group; Groups breed conformity; Leaders gain trust by conforming first; Learn the ropes or be ostracised; You become your role; Groups can improve individual performance; Groups can diminish individual performance; The grapevine is 80% accurate, and; Groups breed inter-group competition.

“Kill the beast! Cut his throat! Spill his blood!”

Read more »