Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy.
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1. The Rules That Govern Groups
PsyBlog lists 10 studies into the psychology and dynamics of groups. Their findings include: Groups can arise from almost nothing; Initiation rites improve your opinion of your group; Groups breed conformity; Leaders gain trust by conforming first; Learn the ropes or be ostracised; You become your role; Groups can improve individual performance; Groups can diminish individual performance; The grapevine is 80% accurate, and; Groups breed inter-group competition.Digital Digest, Our Ideas