What’s new and emerging in marketing, technology and strategy
Unlike many modern industries, most of what a hotel does needs to happen offline. It’s hard to deliver room service or make beds with a click. But hotels are experimenting with plenty of other ways to improve service and connect with customers using social media. In other words, they’re at the forefront of social business. Some of their implementations might inspire ideas for other businesses.
Enjoy Your Digitally Enhanced Stay
October 29, 2010 in Digital Digest, Our IdeasOn the day of the Ontario municipal elections the following thought crossed my mind. We’ve made a lot of advances in technology and have put a lot of faith in digital security. We do our banking online and make payments through our mobile devices. These are seriously personal transactions with dire consequences if breached. So how come we can’t vote online?
October 27, 2010 in Our Ideas, The Zeitgeist StreamWhat’s new and emerging in marketing, technology and strategy
John Scully, the first CEO of Apple who wasn’t Steve Jobs, has an open and frank talk about Steve Jobs. Scully admits that it was a mistake to hire him to run the company and that he knows little about computers. Steve Jobs was a brilliant “systems thinker” whose long-term vision set the company straight. A long article but well worth the read.
October 22, 2010 in Digital Digest, Our Ideas