Posts tagged ‘social graph’

Reputation Nation

“Historically, communications was top-down; a very controlled CEO had key messages, and those messages were communicated downward. That’s no longer viable. Instead, credibility now happens as a result of a conversation that’s taking place from the bottom up. As a discipline, PR is very well positioned to help you do that.”

Lisa Kimmel, GM of Edelman Toronto, shares her viewpoint on the future of the PR industry, and how Edelman is leading the charge for change. Read the full article in Advantage Magazine.

July 21, 2014 in External posts, Our Ideas

Digital Digest #194: Come on Feel the Noise

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Lauren GrossErin CollettJeff Lang-Weir and Erin Meagher

When consumers see themselves as an extension, or part of, a brand, they quickly become ambassadors. Brands often try too hard to do this and it can come across as pushy and aggressive. This week’s Digital Digest takes a look at a few very different brands that successfully created a camaraderie with their target audience, and in turn, garnered support, loyalty and created a lot noise around the brand.   Read more »

July 18, 2014 in Digital Digest, Our Ideas

Vice President – Social Media and Media Relations

Edelman Public Relations Worldwide is looking for an experienced Social Media and Media Relations professional to join its expanding team in Toronto, leading an integrated account spanning the consumer, technology, B2B, corporate, health and public affairs sectors. This role is unique within the Edelman team as we’re searching for someone with expertise across multiple functions: the right candidate will be a stellar communications strategist with a background in public relations who brings equally impressive experience driving social media successes, both earned and paid, to the position.

Reporting to the Senior Vice President – Consumer Marketing, the ideal candidate will be responsible for the leadership and overall direction of a dedicated account team as it relates to client service, strategy, account management and quality control.

The ideal candidate will be able to lead and execute research-driven programs for the client to advance their business goals through owned, earned and paid media. He/she will be an advanced thinker, able to integrate public relations, digital, social, creative, paid media and measurement to deliver exceptional results. He/she will be entrepreneurial and professional with impeccable written, verbal communication and presentation skills. A true business leader with experience leading multifaceted integrated accounts, he/she will also be a superb people manager able to attract, motivate, retain, empower and coach staff, and will possess the vision, insight and confidence necessary to manage a team.

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July 17, 2014 in Our Ideas

Digital Digest #193: Support the Cause

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jill de LarzacLauren GrossAdam Weitner and Erin Collett.  

From a product donation system to a cryptic Facebook status update, cause marketing can come in many shapes and sizes. We’ve taken a look at some of the latest campaigns and asked ourselves, “Does this work?” When a cause marketing campaign challenges perception and truly encourages someone to take action it’s a win-win, but lately on social we’ve seen slacktivism become all too common place. When digital cause marketing campaigns hit the planning table, consider what some of the below examples did right & wrong to set it up for success. Read more »

July 11, 2014 in Digital Digest, Our Ideas

Should women brand themselves as ‘executive women’ or just as executives?

You should not deny the influence that being a woman has on your career, but remember that how much you are defined as an executive versus a woman executive is largely determined by the opportunities to which you respond yes or no.

Cheryl Kim offers up some thought starters for how big of a part being a women should play in profile-raising and personal branding efforts among senior executives today . Read more of Cheryl’s column in today’s Financial Post here.

July 11, 2014 in External posts, Our Ideas

Richard Edelman, the new king of Cannes

We need to get more chief marketing officers caring about the sort of programmes that we – historically a PR agency – have driven for Chipotle, Unilever [Project Sunlight] and GE [Ecomagination]. The message today is ‘hire Edelman if you want a game changer.

Richard Edelman, president and CEO of Edelman, outlines his ambitious plan to remold the agency as a corporate ‘game-changer’. Read more of Richard’s insight in PR Week.

July 9, 2014 in External posts, Our Ideas

Why won’t female experts speak up?

Gender diversity ultimately creates better stories, better content, and better engagement among audiences. And in the end, isn’t that something that we all deserve?

Lisa Kimmel, GM of Edelman Toronto,  shares her point of view on where the onus for change lies in quoting more female subject matter experts in the media. Read more of Lisa’s insight in the Globe & Mail’s Leadership Lab series.

July 8, 2014 in External posts, Our Ideas

Senior Account Director, Consumer – Public Relations and Communications

Edelman Canada is looking for an experienced Public Relations and Communications professional to join its expanding Consumer team in Toronto.

Reporting to the Senior Vice President and Practice Lead, the Senior Account Director will be responsible for leadership and overall …

Digital Digest #192: Blurred Lines

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Lauren Gross, Erika Strong and Erin Collett.  

It’s no secret that getting to know your target audience is necessary for a brand’s success, and it’s good market research that provides the insights needed to inform smart programs. But how far is too far? In this week’s Digital Digest, we explore personal boundaries and take a look at how some brands are getting creative, and creepy (we’re looking at you, Facebook!) in their approaches.

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July 4, 2014 in Digital Digest, Our Ideas

Digital Video Content Internship

Overview:

Edelman is the leading independent global PR firm. We’re pushing the boundaries of traditional PR, using the latest social media and digital tools to establish a new era of public engagement between organizations and their constituents. With offices in …

Les affaires publiques sont en mutation au Canada. Edelman est bien positionnée pour réussir.

Je suis très enthousiaste de me joindre à l’équipe mondiale d’Edelman et résolu à veiller à ce que nous devenions un intervenant de premier ordre au niveau national, dans la sphère des affaires publiques au Canada. Pour avoir travaillé à titre de spécialiste en sondages, de chef politique du personnel et au niveau exécutif des soumissions pour les Jeux olympiques et panaméricains, j’ai pu être témoin et partie intégrante des nombreux changements dans ce secteur, et ce, au cours de 25 dernières années. L’intégration de l’équipe du Devon Group à Edelman est une union stratégique qui survient au bon moment dans une industrie en mutation rapide. En voici les quatre principales raisons : Read more »

July 2, 2014 in Our Ideas

Edelman acquiert le Devon Group

Jessica Gaulin
Jessica.Gaulin@edelman.com
(514) 315-8370

TORONTO, le 2 juillet 2014 — Edelman, la plus importante firme de relations publiques au monde, a fait l’acquisition du Devon Group, signalant ainsi son engagement dans le secteur des affaires publiques nationales au Canada. La transaction prend effet le 2 juillet 2014, date à laquelle le Devon Group cessera ses activités et fera désormais partie d’Edelman Canada.

L’équipe du Devon Group sera intégrée au personnel existant des affaires publiques d’Edelman, offrant une expertise en santé, en énergie, en infrastructure, en accès aux marchés, en immobilier et en associations sectorielles, entre autres. Bob Richardson, ancien président du Devon Group, deviendra vice-président exécutif et dirigeant national, affaires publiques, pour Edelman Canada. Cumulant 25 années d’expérience en politique et en affaires publiques au Canada, Richardson est un bâtisseur de ponts chevronné dont les relations s’étendent aux divers partis et à tous les niveaux gouvernementaux. Gordon Ashworth, autre principal dirigeant de Devon, deviendra un spécialiste-conseil indépendant. Read more »

July 2, 2014 in Our Ideas

La nature évolutive des affaires publiques au Canada

Le milieu canadien des affaires publiques a évolué. Il ne suffit plus d’œuvrer dans les coulisses du pouvoir pour promouvoir une entreprise ou un projet. Les promoteurs sont sans relâche en présence d’adversaires professionnels qui utilisent les outils que sont les campagnes politiques et les médias sociaux pour établir une opposition vigoureuse et structurée.

Les promoteurs doivent utiliser les mêmes outils pour promouvoir et protéger leurs intérêts et leurs marques, et, heureusement pour nous, c’est exactement ce que propose le modèle d’affaires publiques numériques d’Edelman établi au cours de la dernière décennie à notre bureau de Washington, D.C. pour plusieurs de nos clients.

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July 2, 2014 in Our Ideas

Public Affairs is Changing in Canada. Edelman is Positioned for Success.

Bob Richardson, Devon Group President and new Executive Vice President and National Practice Lead, Public Affairs, Edelman and John Clinton, CEO, Edelman Canada

Bob Richardson, Devon Group President and new Executive Vice President and National Practice Lead, Public Affairs, Edelman and John Clinton, CEO, Edelman Canada

I am thrilled to be joining Edelman’s global team in making sure we become a player at the national level in the public affairs space in Canada. Having worked as a pollster, political chief of staff, and at the executive level of Olympic and Pan Am bids, I’ve witnessed and been a part of so much change over the last 25 years in this space. Bringing The Devon Group team to Edelman is the right marriage at the right time in a rapidly changing industry. Here are the top four reasons why: Read more »

July 2, 2014 in Our Ideas