Posts tagged ‘social media governance’

VP, Insights & Analytics

Edelman Toronto is seeking a proven strategic research professional with experience in both traditional market research techniques as well as the latest online data collection and analytics tools to lead a specialty group within our office.

Reporting to the Senior …

Digital Digest #200: Pass the Mic

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Thursdays. This week’s edition of Digital Digest was edited by, Erin CollettMeghan SharpLauren Gross, Jeff Lang-Weir, Alison Fleming and Matt Hayles

Note from the (former) editors: In celebration of this, the 200th edition of Digital Digest, we thought it would be a good time to let you all know why we have put our pixilated hearts and souls into this little piece, week after week. “The Digest”, as we affectionately refer to it, allows for us digi-nerds to come together once a week and discuss our professional passion. It’s also completely led by junior staff, and we’d like to give a big thank you to Erin Collett for carrying on the torch. We hope you continue to enjoy our output. –Matthew and Alison.   

We are very excited that this is our 200th Digital Digest! We started this blog back in 2010 and as the digital world evolved, so have we. Going forward, Digital Digest is going to Show Up Differently, moving our publication to Thursdays of each week. To mark this change, what’s more fitting than a #TBT: Digital Digest #1 (where we mull over the concept of an app called ‘UberCab’ and discuss Calgary’s new mayor, Naheed Nenshi).

In light of this bi-centennial milestone, we decided to highlight a few campaigns showcasing one of our favourite art forms – storytelling. But enough about us, let’s take a look at some notable campaigns that passed the mic over to the consumer and gave them a platform to share their story.

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October 16, 2014 in Digital Digest, Our Ideas

Développeur Interactif

Le bureau d’Edelman Montréal veut combler un poste de Développeur Interactif

Qualifications requises

Le titulaire du poste devra compter au moins deux ans d’expérience pertinente en développement web. Cette personne maîtrisera parfaitement les outils de base utilisés en intégration multimédia …

Account Manager, Technology

  • Are you ready to be the day-to-day point of contact with many of the world’s most innovative brands in Technology, B2C & B2B categories?
  • Have you overseen the creation & execution of fully integrated campaigns?
  • Do others know you as

Edelman Toronto Opens First EdelArtist Gallery

edelartist blog

The EdelArtist Gallery featuring work by Amanda Lazarovitz, Evan Davis and Adam Weitner.

Creativity and inspiration come from different places for each of us, and during the day our creative outlet is our work. However, for many of us, it doesn’t stop there and after work we find other ways of expressing our creativity, thoughts and perspectives. With that in mind, the Creativity Committee – whose purpose is fuel creativity and innovation across the office – wanted to give our fellow colleagues the opportunity to reveal their artistic side and inspire us all to think, and create, in different ways.  We invited Edelman Toronto to submit their works of art to be displayed in the office. The first EdelArtist Gallery (located in our front lobby) opened a few weeks ago with works from three EdelArtists: Evan Davis’ amusing photograph Cat Scratch depicts a tabby spinning his heart out; Amanda Lazarovitz’s remarkable jewelry creations (which many women in the office want to buy) sparkle in the sunlight; and Adam Weitner’s photo series Into the Wild recounts scenes from his recent trip to Berlin. We hope the EdelArtist Gallery is inspiring to others and we’re looking forward to the next display this fall.

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October 14, 2014 in Our Ideas

“As we continue to rebuild from the global recession, we are seeing a shift in societal and consumer attitudes. According to the 2014 Edelman Trust Barometer, 84 per cent of respondents believe that business can pursue its self-interest while doing good work for society.”

In the weekend edition of the Vancouver Sun, Chris Dobrzanski wrote about the Canadian economy post-recession and opportunities businesses should take hold of in order to bounce back. Read the full article here.

October 8, 2014 in External posts, Our Ideas


“Jacobson played a big part in ushering in a new era for the NDP, designing an iOS app for the Party, helping run digital town halls that combined Twitter, Google hangouts and YouTube and leading the design of a template for new websites now used by 86 members of parliament.

As Edelman’s first digital public affairs hire, Jacobson is now tasked with bringing new digital advocacy tools to clients ranging from organizations and associations to politicians. Outside the political realm, she also teaches a course on the designer’s role in social change at OCAD University.”

Erin Jacobson, vice-president, digital public affairs at Edelman, has been named to Marketing Magazine’s 30 Under 30 for 2014 in Canada. Read the full article here.

October 7, 2014 in External posts, Our Ideas

Edelman Toronto Continues to Build Planning and Creative Offering with Several Key Hires

Lisa Bednarski Joins Today as SVP, Planning

October 6, 2014, TORONTO – Lisa Bednarski joins Edelman Toronto today as the firm’s senior vice-president, planning. Bednarski brings a strong track record of delivering insightful strategy and powerful creative concepts to the role, and will work closely with executive creative director Jordan Doucette to continue to elevate the agency’s planning and creative offering.

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October 6, 2014 in Our Ideas

Digital Digest #199: Up in My Space

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by, Meghan SharpErin MeagherLauren Gross and Erin Collett. 

Brands became our friends long ago. Connecting with us on every platform, engaging us and understanding our temperaments, just like our ‘real life’ BFFs. As a marketing tool, this works. If brands are part of our inner circle, we accept them with open arms, tout them to others and support them with passion. But can they get too close? Become the clingy friend that never lets up?

This week we examine the complexity behind brands (and apps!) that market themselves as our friends, but have perhaps become a wee bit too close for comfort… Read more »

October 3, 2014 in Digital Digest, Our Ideas

Richard Edelman Celebrates a Decade of Blogging


Encouragement to “Show Up Differently” from a 6 a.m. blog post from 2010.  Read Richard Edelman’s reflections on 10 years of blogging here.

October 1, 2014 in Our Ideas

Account Executive, (Community Manager) Digital

Edelman Toronto is expanding our digital team and is in search of a Digital Account Executive to join our team, supporting consumer marketing-focused clients.  The successful Account Executive candidate will join the Toronto practice of Edelman Digital, the world’s largest …

Account Manager, Digital

Edelman Digital is looking for an Account Manager to join their Toronto Digital Team; the world’s largest global social agency and part of Edelman, the largest PR firm in the world.

As a high-energy, outgoing person with a passion for …

Vice President – Social Media and Media Relations

Edelman Public Relations Worldwide is looking for an experienced Social Media and Media Relations professional to join its expanding team in Toronto, leading an integrated account spanning the consumer, technology, B2B, corporate, health and public affairs sectors. This role is …

Account Manager, Calgary

  • Are you a strategic thinker with the ability to manage all of the details?
  • Have you been the driver on integrated communications programs, delivering exceptional results on time and on budget?
  • Are you known for your spectacular writing, people skills