Digital Digest #64: Future-Proof Your Social Media Team

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.

Why do some teams struggle to get anything done, while others plan and execute flawless programs? Teams that mesh don’t just happen, each role on a social media team must be carefully chosen to extend the team’s skills and productivity. But as social media evolves (see fifth item) roles and responsibilities must change as well. That means that community managers, social media strategists and CEOs must all learn new skills for connecting with the social customer (see last item). This week, Edelman Canada’s Digital Digest looks at how communicators and marketers are anticipating changing roles and building future-proof social media teams. Read more »

Digital Digest #63: Social Media Governance

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays.

A recent IBM survey of 1,700 Chief Marketing Officers paints a picture of constantly evolving challenges at the top. Today’s CMO must ensure their organizations have the expertise to make the most of channel and device proliferation, consumer co-creators, a big data explosion, and of course social media. “Today’s CMO has a pivotal role in determining how companies react to industry trends,” concludes Edelman Digital SVP Michael Brito.

But two thirds of CMOs feel unprepared for social media in their organization. To evolve their social media strategy, communications and marketing leaders need the support of a social media center of excellence. Implementing a social media governance model – a toolbox of educational resources, guidelines (see fifth item), internal experts and agency partners – is a key tool for CMO’s bringing social media into their organization. That’s why this week’s edition of Edelman Canada’s Digital Digest looks at how organizations are structuring and motivating their social media teams. Read more »