Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Caroline Dunnet, Caitlin Stewart, Erin Collett, Kaylea Forde, Charlotte Macgregor and Lauren Gross.
As we gear up for the biggest game of the season, Super Bowl Sunday, we’re also taking a look at some first-string brands and even a few benchwarmers to see how they are going to capture the clear eyes and full hearts of all football fans this weekend. Game on. Read more »January 30, 2015 in Digital Digest, Our Ideas
“Over the last few years, [Edelman] has been moving towards a model that gives the work to the office that is best suited to the creative need. Promoting people into positions with a national purview is meant to provide more
New appointments position the agency to better evolve, promote and protect clients’ brands in the marketing space
January 29, 2015, TORONTO – Edelman Canada today announced several significant leadership changes, including the promotions of John Clinton, to chair and CEO, Canada and North American head of creative and content, and Lisa Kimmel to president of Edelman Canada. These appointments reflect the company’s evolving business, which continues to move towards a communications marketing framework with several specialized areas of expertise.Our Ideas
Vice Chairman, Global Practices and Diversified Insights Businesses
As Vice Chairman, DJE Holdings, Alan VanderMolen is responsible for Edelman’s eight global business practices, the firm’s inqtellectual capital, its regional business in Latin American and Canada, and Edelman’s award-winning sister agency, Zeno.
From 2002 to 2009, Alan served as President of Edelman Asia Pacific. While in that role, he more than quadrupled the firm’s business and drove market entry into Japan, India and Indonesia. Alan also managed the firm’s acquisition of Pegasus Communications, Edelman’s sister firm in China. He initiated the development of significant proprietary intellectual capital in the areas of Stakeholder Relations, Corporate Trust, Corporate Social Responsibility and Social Media. Alan has worked extensively with clients including Microsoft, Starbucks, Johnson & Johnson, SAP, HP and The Ohio State University.
Alan’s strong personal belief in Corporate Social Responsibility influenced the initiation of Edelman’s pro bono work in support of tsunami relief for Save the Children, as well as the firm’s commitment to water access and stewardship with the Planet Water Foundation.
Currently based in Chicago, Alan has lived and worked in Washington D.C., New York, Taipei, Kuala Lumpur, Singapore, Warsaw, Brussels, London and Hong Kong throughout his 25-year career. He was recognized as PR WEEK’S Asia-Pacific PR Professional of the Year in 2005.
Alan has been a guest lecturer at The Ohio State University, the National University of Singapore MBA program, Baptist University of Hong Kong and China’s Renmin University. He has appeared on CNN, Bloomberg and CNBC as a commentator on issues related to corporate trust.
Alan sits on the boards of the Planet Water Foundation, the Plank Center for Leadership in Public Relations, The Goodman Theatre, and the Advancement Committee of the Board of Trustees at The Ohio State University. He is also a member of the curriculum advisory board of Hong Kong Baptist University.
He holds a Bachelor of Arts degree in journalism with a minor in Political Science from The Ohio State University. He is an avid baseball fan and collector of vintage baseball memorabilia.
Chair and CEO, Canada
North American Head of Creative and Content
While his career has spanned the advertising, publishing and public relations industries, John Clinton’s forté has been consistent – looking at client business problems from unusual angles, and driving creative strategies.
As Chair and CEO, John leads a team of more than 250 people across Canada, encouraging them to think differently, take measured risks and focus on the client need. In addition, in his newly created role as North American Head of Creative and Content, John works across geographies to set strategy, consistently enable break-through work in a new integrated model and establish a best-in-class offering building on the more than 200-person creative and content team across North America.
During his career of more than 20 years, he has lead numerous national and global accounts such as Pepsi, Tim Hortons, Kraft and Kellogg’s, based at various times in Vancouver, Chicago, New York, Montreal and Toronto, giving him a global perspective.
Prior to joining Edelman, John was previously Senior Vice President, Digital Solutions and New Media at Transcontinental Media, one of Canada’s largest print and digital media companies, and headed advertising firms Grey Worldwide Canada and J Walter Thomson in Canada.
John has served as a director for corporate and not-for-profit boards in both Canada and the U.S. In addition, John is a member of the Sauder School of Business Centre for CEO Leadership, and the Institute of Corporate Directors, having completed its Directors Education Program.
John is an accomplished sculptor with a focus in bronze. His work lives in collections in Canada, U.S. and Europe and has been in shows in Chicago, Toronto, Vancouver, Whistler and Banff.in Our People
President, Edelman Canada
Lisa Kimmel has been described by clients and colleagues alike as a natural leader and a smart, strategic thinker who empowers others to be and do their best. One of her greatest strengths is her ability to rally a team together to co-create exceptional programs and outcomes, both internally and externally. Her fresh, collaborative and authentic approach has not only resulted in award-winning programs for clients, but has fostered an office culture based on innovation, teamwork and integrity.
As President of Edelman Canada, Lisa provides senior counsel to clients and is responsible for Canadian strategy development and execution. She also drives new business efforts for the agency on a national basis.
Previously, Lisa was General Manager at Edelman’s Toronto office, where she led the office’s strategic evolution to a best-in-class communications marketing firm. Her vision, tenacity and dedication championed an environment that inspires creativity, learning and cross-practice integration where employees are excited to come to work every day. In fact, under her leadership, the Toronto office’s revenue grew 65 per cent, profit more than doubled, and the office achieved some of the highest client satisfaction scores in the Edelman network. During three years of her tenure as GM, the firm was also recognized as IABC Toronto’s Large Agency of the Year and one of the Great Place to Work® Best Workplaces in Canada and Best Workplaces for Women.
Lisa is an Honours graduate of the University of Toronto and has been named one of the Top 100 Most Powerful Women in Canada by the Women’s Executive Network for three years running. She is a member of Edelman’s Global Women’s Executive Network (GWEN) steering committee and Edelman’s global strategy committee, helping to drive our talent development efforts. Lisa is also a member of the Ted Rogers School of Management (TRSM) Dean’s Council at Ryerson University, and sits on the Board of Directors for two organizations: The Harbourfront Centre, a non-profit cultural organization, and SKETCH, which enriches the lives of street youth through arts and skills programs.
She is also actively involved with mentorship programs through the American Marketing Association and Ten Thousand Coffees, a digital platform that connects students with industry leaders.Our People
Paul Welsh serves as Chief Commercial Officer for Edelman Canada, working directly with the Canadian Leadership Team to plan and execute strategic projects core to the company’s growth across the country. Paul investigates new areas of business for the company and assists in business development, looks at merger and acquisition opportunities for the offices, and leads or assists on large national business pitches. He is based in Vancouver.
During more than 18 years as co-general manager of Edelman’s Vancouver office, Welsh led the transformation of the office from a four-person research and public relations firm into a 45-plus person integrated communications company. He was instrumental in orchestrating the deal that saw Edelman acquire Karyo Communications in 2007 – the firm he co-owned with Patti Schom-Moffatt.
Welsh’s strategic communications, media relations and client service experience is extensive. He has led Edelman’s work for Canadian Pacific, Shell Canada, GE, the Vancouver Airport Authority, the Rick Hansen Foundation, the City of Vancouver, Powerex and many more.
For a six-year period he was part of Edelman’s global Olympic network and led the company’s outreach and efforts on the ground in Vancouver in the run up to and during the 2010 Vancouver Olympic and Paralympic Winter Games, for clients including GE, Petro-Canada and the Hudson’s Bay Company. Prior to his move to Vancouver, he worked in communications roles for the University of Regina, SaskEnergy (Saskatchewan’s natural gas utility) and SGI (Saskatchewan Government Insurance).
Welsh has been recognized by Business in Vancouver as one of the top “40 under 40” business leaders to watch in Vancouver. He holds a BA in English Literature from the University of Regina and pursued graduate studies in English Literature at the University of Victoria.Our People
Patti Schom-Moffatt is the Chief Client Officer of Edelman Canada, offering senior strategic counsel to Edelman clients from across the country. Patti ‘s research and policy background has informed her work with clients on reputation and issues management, stakeholder engagement, strategy development and leading teams on complex, integrated public relations, social marketing and communications assignments.
Thinking differently about PR helped Patti launch Karyo Communications 30 years ago, a company that was acquired by Edelman in 2007. With her business partner of the past 18 years, Patti grew the company into the largest public relations firm in British Columbia. Following Karyo’s acquisition, Patti remained as co-General Manager of Edelman Vancouver until April 2013.
Patti has a reputation for innovative leadership, smart, strategic thinking and problem solving. She is known for providing excellent client service, mentoring her team to perform at their full potential, and creating an environment and culture where people want to come to work each day and do their best.
As GM of Vancouver, Patti was responsible for the day-to-day management of the Vancouver office, including new business development, overseeing the financial performance of the company, and working with a range of clients across all sectors.
Patti has led large transportation and energy infrastructure development projects, and was instrumental in obtaining regulatory approvals for the first LNG export project on the Pacific Coast of North America. Since then, Patti has gone on to work with Shell on its proposed LNG Canada project and TransCanada on two major pipeline projects in support of LNG export facilities in BC.
Patti has also led a 14-year-long relationship with the BC Association of Optometrists, and was responsible for developing the strategy for a public education campaign that has been adopted by all provincial optometric associations across Canada.
In her position as Chief Client Officer, Patti remains a part of Edelman Canada’s senior leadership team and will focus exclusively on leading client work and offering senior strategic counsel to both new and existing clients.
Patti holds a Bachelor of Social Sciences Degree from the University of Waterloo and a Masters of Social Work degree (Social Policy) from Carleton University. In her efforts to give back in appreciation for all that she has received, Patti is on the Executive Committee of the Board of Directors of Canuck Place Children’s Hospice – an organization that offers respite care for families and health support and end-of-life care for children living with a life-threatening illness.Our People
So there I was, 7pm on a Friday, standing in the copy room.
“You look tired,” my coworker teased, “Your eyes are bloodshot.”
“You try walking a week in Lisa’s shoes and we’ll see how tired you look,” I shot back.
Last week, I had the pleasure of shadowing Lisa Kimmel, the general manager of Edelman Toronto, and learned quickly how demanding the life of a GM is. Turns out it’s not all just fancy lunches and evening events! The long schedule of meetings, constant switching tasks and troubleshooting is hard work and can take a toll, but Lisa makes it look easy, and her ability to do so is where I begin my list of “Learnings with Lisa.”Our Ideas
Managing Director, Digital and National Specialties
Tristan is an integrated marketing executive with core expertise in digital and social media who delivers groundbreaking and game-changing programs, products and strategies across the spectrum of marketing and communications functions that further business, reputational, brand and corporate affairs goals for the world’s largest brands and organizations. He is a builder of entrepreneurial team cultures that reward participation in the company and maintains a startup metabolism for the generation of new and innovative ideas.
In addition to leading a vertically integrated digital team across four offices in Canada, he plays a leading role in operationalizing and driving the business strategy for Edelman’s other specialty areas in Paid Media, Research, Measurement and Analytics, Technology, Planning and Creative across all four Canadian offices. Tristan joined the firm’s Washington, D.C. office in 2006 and became the managing director for Edelman Digital in Canada in 2012. Since then, he created and launched Edelman Digital in Canada, and has executed multiple mandates for key clients as cross-geography, specialty-driven projects.Our People
Jordan Doucette – National Executive Creative Director
Throughout her career, Jordan has distinguished herself by constantly pushing boundaries, overseeing ground-breaking campaigns, positively transforming client relationships, and drawing on an incredible talent for communication and collaboration to make a meaningful business impact.
Jordan joined Edelman in 2014 as executive creative director for Edelman Toronto. She has worked in advertising for more than 15 years, and before joining Edelman worked as executive creative director at TAXI Advertising & Design. There, her client roster included MINI Cooper, TELUS, Koodo, Yellow Pages, McCain, Vancouver Aquarium and BCLC, to name just a few. Before that, she was with TAXI 2, TAXI Vancouver, Ambrose Carr Linton Carroll, Grey Worldwide and Gee Jeffery & Partners.
Jordan’s work has been recognized by many major awards, including Cannes Lions, The One Show, The CLIO Awards, and the CASSIES. In her role as national creative director, she will continue to scale the firm’s creative capabilities on a national level, delivering leading-edge work across geographies.in Our People
General Manager, Edelman Toronto
Scott Evans, former Co-Deputy General Manager of Edelman Toronto and National Sector Leader, Health has nearly twenty years of healthcare communications experience in the agency setting. Over his 20-year career he has developed, orchestrated and led communications programs for a broad range of clients in the pharmaceutical, biotech, medical device, and consumer health industries, as well as in the not-for-profit and public sectors.
Since joining Edelman in 2006, Scott has tripled the agency’s Health business in Canada, driving growth by greatly diversifying the sector’s client base and broadening the scope of work to include Digital Health, Public Affairs, Health Care Professional Communications and Creative. As Co-Deputy Manager, Evans also played a pivotal role in evolving Edelman Toronto’s transition towards a communications marketing firm, and has been instrumental in helping to drive the office’s employee engagement efforts. As general manager, Evans is responsible for the continued strategic direction, growth and management of Edelman Toronto.
Prior to joining Edelman nine years ago, Scott worked in the healthcare practice of another international public relations firm. Scott holds a Public Relations Certificate from Humber College and a BA in Administrative and Commercial Studies from the University of Western Ontario. In addition to educational pursuits, Scott spent three years travelling around the world and working abroad.in Our People
As General Manager, Edelman Canada West, Kim Peacock brings over 20 years’ experience in business management and strategy development, traditional and digital media and communications, and client service. She has provided strategic communications counsel, corporate reputation management, issues management, executive positioning strategy, and media relations training and counsel to clients for clients in financial, insurance, consumer, non-profit, energy and technology software industries.
Kim has led teams and offices in every major market in Canada, as well as developed national and international marketing strategies for some of the biggest brands in the world. Prior to joining Edelman, Kim was Director, Global Marketing, for HootSuite Media, Inc., the leading social media software system, based in Vancouver. In this role, she developed the marketing strategy and execution plan for HootSuite’s international expansion of its Enterprise product into the UK, France, Spain, Germany and LATAM, including identification of addressable market, translation strategy, PR, social media outreach, events, sales support and client relations.
Prior to HootSuite, Kim spent almost 15 years at the executive level in publishing, most recently as Group Publisher for TC Media’s Western Media Group, where she rebranded its flagship titles, Vancouver magazine and Western Living, leading to record growth. She spearheaded the brands’ move into digital and social media, built out a comprehensive program for owned and sponsored events, developed strategic partnerships and community outreach, launched several new products, and developed the in-house communication and public engagement strategy. Prior to that, she was Associate Publisher at Toronto Life and Saturday Night magazines in Toronto.
Kim holds a degree in Communications from McGill University, and has extensive experience in speaking on a broad range of topics, including business strategy and development, brand development and management, corporate communications and media relations, and digital and social media strategy. She also serves on the Board of Directors of TEDxVancouver, one of the largest TEDx events in the world.in Our People
Laurie is a senior PR leader and practitioner, with over 20 years of wide-ranging consulting, private and public sector experience. She specializes in energy and environment issues, with a skill set that includes strategic counsel, issues management, investor relations, corporate communications, government relations, crisis communications and media relations.
Laurie leads Edelman’s fast-growing team in Calgary, Alberta, the center of Canada’s energy industry. She develops and leads initiatives to support major project development, M&A activity, issues and emergencies, and reputation management. She provides counsel and support to clients ranging from start-ups to multi-nationals, responding to complex challenges with multiple stakeholders. Her energy sector experience includes upstream, midstream and downstream oil and gas, oil sands, oilfield services, infrastructure and electricity.
Before joining Edelman in 2013, Laurie spent five years as a Vice President in NATIONAL Public Relations’ Calgary office. She spent the previous 12 years in the energy industry, as Provident Energy Trust’s senior manager of investor relations and communications and in progressive communications roles with Petro-Canada.
Laurie started her career in Ottawa, working in and around government for several years. She worked on Parliament Hill as senior assistant to a Member of Parliament and later joined the Institute on Governance, a “think tank” on public sector issues.
As well as holding a Masters degree in political science from Queen’s University, and an Honours B.A. from the University of Alberta, Laurie has completed the Accelerated Management Talent and the Strategic Investor Relations executive development programs at the Ivey School of Business. She is a fellow of the LEAD program (Leadership for Environment and Development), a member of the Canadian Investor Relations Institute, and a former director of BioAlberta.Our People
Ève Laurier is an award-winning strategic communicator and practitioner with over 15 years of experience. Passionate about innovativeness, creativity, media and branding strategies, she takes a fresh and inventive approach in dealing with every aspect of her professional commitments. She is constantly thinking outside the box and handles mandates in a manner that promises to have the most striking effect.
Prior to founding her own consulting firm in 2013, Ève worked for the accounting & financial consulting firm Richter – from 2005 to 2013 – and assumed the role of Vice President, Strategic Relations. Ève spent six years working for well-known agencies and organizations, such as Publicité Martin, Sprint Communications and Publicis/BCP. Ève holds an executive MBA degree from McGill and HEC Montreal and was named to Les Affaires’ Créateurs d’avenir – Top 25 de la relève au Québec in 2012.
Ève currently runs the Edelman Montreal office, while strategically servicing key clients from diverse sectors. She is also a member of Edelman’s Canadian leadership team and serves on several consulting groups in the company’s international network. In addition, she is regularly interviewed by a number of different Quebec media outlets, especially on matters of interest such as social responsibility and marketing strategies.Our People