September 22, 2014 in External posts, Our Ideas
”In fact, over the 14-year history of the Edelman Trust Barometer, we’ve found that employee trust relies on empowerment, integrity, ethical standards, culture, transparency and support with strong leadership. And given that in Canada, 50 per cent of people trust regular employees when forming an opinion about a company – while only 43 per cent trust CEOs – you simply can’t afford to lose your most effective ambassadors.”
Lisa Kimmel, general manager of Edelman Toronto discusses the importance of involving employees in important decisions in her recent Globe and Mail Leadership Lab Series article. Read the full article here.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Adam Weitner, Lauren Gross and Erin Collett.
It’s no easy feat staying on top of the digital world. It feels like the iPhone 5 was justreleased, yet this week, Apple released the iPhone 6 and 6 plus. One month a brand has a commendable digital strategy and by the next, it’s irrelevant. This week’s Digital Digest takes a look at some clever tricks and tools brands are using to re-invent themselves and stay relevant. Read more »September 19, 2014 in Digital Digest, Our Ideas
Originally posted on Edelman.com
Edelman’s Community Investment Grant program supported 13 Canadian organizations in fiscal year 2014. The grants supported diverse causes, from eradicating hunger and poverty to funding health research. But the most common cause of our grantees was the empowerment of children and young people through opportunities that foster learning and development in unique ways. Read more »September 18, 2014 in Our Ideas
September 16, 2014 in External posts, Our Ideas
“Sometimes the solution doesn’t look like an ad and when I met with the team here, I found that people were incredibly smart and eager to cross-pollinate the knowledge and methodology for cracking great creative.”
Greg Bolton, creative director at Edelman Toronto, spoke to Strategy magazine on making the jump from advertising agency Leo Burnett to his new role at Edelman. Read the full article here.
So I’m just about over any of the nagging pains I gained from doing the Tough Mudder with nearly 25 of my Edelman colleagues a couple weeks ago. Almost. An odd, persistent strain in my upper arm stays with me – a subtle reminder that my body doesn’t rebound the way it did even a decade ago. But while the aches and pains have largely subsided, the positive memory of the Tough Mudder experience is with me as strong as it was crossing the finish line.Our Ideas
September 8, 2014 in External posts, Our Ideas
Building a consistent narrative is critical, adds David Ryan, vice-president, financial communications at public relations firm Edelman Canada. “For public companies the challenge they are wrestling with is how do you communicate with a diverse group of stakeholders…and have conversations on a number of new communications platforms?”
David Ryan spoke to Listed Magazine‘s Jim Middlemiss about how social media and online culture is changing how companies communicate. Read the full article here.
“You have to stick to it,” Lisa Kimmel, the general manager of the office, told me. “When we tell prospective employees about it, their eyes light up.”
Lisa Kimmel, general manager of Edelman Toronto, spoke to The New York Times about the office’s 7-to-7 rule, whereby employees are strongly discouraged from emailing one another before 7 a.m. and after 7 p.m. Read the full article here.August 29, 2014 in External posts, Our Ideas
Le bureau de Edelman Montréal veut combler un poste de coordonnateur pour des clients du secteur des produits de consommation.
Le titulaire du poste devra compter au moins un an d’expérience pertinente en relations publiques ou dans un …
I have to hand it to The Atlantic. First they provoke society by using their influential cover to wonder aloud: Why Women Still Can’t Have It All. Now, they did it again by questioning what we’ve all thought, but never asked: Why Are There So Many Women in Public Relations?
Gail Becker, Edelman’s president of strategic partnerships and founding chair of Edelman’s Global Women’s Executive Network (GWEN), speaks to Marketing Magazine about the lack of women in leadership roles in a female-driven industry. Read the full article here.August 13, 2014 in External posts, Our Ideas
Edelman Canada est à la recherche d’un professionnel des relations publiques expérimenté pour joindre sa pratique Consommation en pleine expansion à Montréal.
Le directeur principal relève du directeur général par intérim d’Edelman Montréal et travaille en étroite collaboration avec le …
It’s no secret that people in PR work a lot, and in your first few years it can be tough to think about pursuing a passion on top of everything else you have going on. Eventually though, I started to realize that watching Game of Thrones and sitting on my porch weren’t cutting it as extra-curricular activities, so I decided I would volunteer for TEDxToronto doing PR for their upcoming October event. Yes, I realize that doing volunteer PR is pretty much the same as doing my day job, but TEDxToronto has allowed me to meet new people and be a part of something I’ve cared about for many years – spreading great ideas. Read more »August 6, 2014 in Our Ideas
“Don’t let the fear of mistakes get in the way of your leadership goals. Leadership is earned, leadership is even assumed – but leadership is never granted.”
John Clinton, CEO of Edelman Canada, teaches us that climbing the corporate ladder doesn’t come without a few bumps along the way. Read the full article on John’s leadership journey in The Globe and Mail’s Leadership Lab Series.
August 5, 2014 in External posts, Our Ideas