We have an exciting opportunity for a Senior Vice President, Group Director to lead our digital public affairs and for our award winning digital practice in Canada-location is flexible. This person will serve as the senior leader and multi-office integrator …
Edelman is in search of a Digital Account Executive to join our Toronto team, supporting a major energy client.
The successful candidate will join the Toronto practice of Edelman Digital, the world’s largest global social agency and part of Edelman, …
Edelman is in search of a paid media specialist to join our fast-growing Toronto team, supporting a major high-profile public affairs client.
Our paid media practice is rapidly expanding, representing an incredible opportunity to play a key role within our …
We have an exciting opportunity for a Vice President to join our digital public affairs team, working on a major energy client, and be a part of our award winning digital practice in Canada.
This person will work in a …
We know consumers are more connected than ever – but who do they trust? Year after year, research has shown that a “person like me” continues to rank highly when it comes to the sources that consumers rely on for accurate information. In this week’s Digital Digest, we take a look at how brands are injecting authenticity and a human voice into the ways they communicate.Digital Digest, Our Ideas
Edelman Canada is looking for an experienced Public Relations professional to join its expanding Technology team in Toronto.
Reporting to the Senior Account Director, the Account Manager will contribute to the leadership and overall direction of account teams as it …
For the 14th year, and the third here in Vancouver, Edelman’s Trust Barometer has revealed the state of the public’s trust in business, government and institutions. Edelman and the Vancouver Board of Trade presented the most recent findings from the Barometer today to a room full of CEOs, executives and board members from a variety of industries.Our Ideas
Disclosure: Intuit Canada and Aimia are Edelman clients.
Business-to-business social may not be as sexy as business-to-consumer, but it’s ready to take off according to last week’s panel discussion hosted by Edelman and Dx3 Canada. Led by Edelman’s Dave Fleet, our group of panelists discussed the rise of B2B social and how B2B companies can successfully embrace it.Our Ideas
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Erin Collett, Meghan Sharp, Alison Fleming and Courtney McNamara.
Social media gives us the opportunity to connect with consumers in unprecedented ways – paving the way for positive conversations and providing a channel for customer feedback. But what happens when these platforms are overtaken by mean-spirited trolls and filled with anonymous users? In this week’s issue of Digital Digest, we take a look at some of the bad Internet behaviour that often plagues brands and community managers and offer a few tips on handling the trolling, capitalizing on anonymity and keeping customers happy.Digital Digest, Our Ideas
2013 saw its fair share of political scandals, erosion of confidence in business, and an increasing demand by the public for transparency. Not surprisingly, the annual Edelman Trust Barometer has revealed the largest gap (14 points) between trust in government and business since the study began.Our Ideas
Edelman is the leading independent global PR firm. We are not beholden to shareholders, so we are free to think. Independently. To listen, question and evaluate with an open mind unrestrained by conventional wisdom – and then decide for ourselves. …
Business development is always challenging and rarely predictable. And that’s exactly what makes it exciting.
Edelman Toronto is in search of a candidate with a passion for new business and marketing in an agency environment. The right candidate has experience …
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Jeff Lang-Weir, Meghan Sharp, Jordana Levine, Erin Collett and Courtney McNamara.Digital Digest, Our Ideas
At Edelman, we’re making a dedicated effort to bringing a higher level of creativity to all practices and channels in order to better serve our clients. This commitment is the driving force behind our new global campaign, Show Up Differently.Our Ideas
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Meghan Sharp, Jeff Lang-Weir, Alison Fleming, Erin Collett and Courtney McNamara.
Creating consumer digital content can seem a bit frivolous, but coming up with Facebook posts about cookies or playful tweets about an energy drink ranks pretty high on the “fun jobs” scale (your editor speaks from experience). It’s not all unicorns and giggles, however. The most fun consumer campaigns have strong elements of discipline, restraint, and strategy. The Red Bull Stratos drop, for example, is one of the best examples of a disciplined content strategy, with its creators sitting on an amazing piece of content for over a year. Restraint is about knowing where you’re welcome and relevant and where you’re not. That said, being too restrained can lead to boring content.
The moral of the story: be brave, and show up differently, but restrain yourself enough to look (at least briefly) before you leap.
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