Canada (EN)

CORONAVIRUS: WHAT IT MEANS FOR BUSINESS AND COMMUNICATIONS

  • Home …
  • CORONAVIRUS: WHAT IT MEANS FOR BUSINESS AND COMMUNICATIONS

The Coronavirus pandemic has taken over the international news cycle and is now top of mind for health officials at all levels. This unprecedented situation raises important questions for global and local corporations, health systems and governments as they consider how it might affect their people and operations.

Since the COVID-19 outbreak emerged, Edelman has been supporting clients looking to 1) better understand the Coronavirus situation and its public health implications; 2) manage communications with employees and customers; and 3) receive general guidance on strategies, policies and communications that drive effective preparedness and response efforts.

 

COVID-19 Services

The Edelman Coronavirus Task Force is led by our crisis, employee engagement, health, public affairs, and regional teams, who have a wealth of knowledge and experience. With experts across Canada and the globe, the Task Force has deep expertise in their local contexts, as well as in public health issues and crisis management.

Our approach is informed by our current working relationships with World Economic Forum (WEF), World Health Organization (WHO), Centers for Disease Control (CDC) and other public health contacts, as well as our experience with SARS, H1N1/09, Ebola and other outbreaks.

  • Strategic Counsel – Our global advisory team can provide senior counsel to guide your organization in protecting its reputation and maintaining its position of trust among internal and external stakeholders.
  • Planning & Preparation – Edelman can help identify those risks most likely to impact the reputation of your organization and help establish clear protocols and processes for monitoring, decision making and risk management.

  • Stakeholder Communications - Drawing on considerable sector expertise and supported by the latest insights from our proprietary analysis and research, Edelman can help you understand and meet the expectations of your key stakeholders through structured, transparent and consistent communications.
  • Reputation Rebuilding – Our team of experts can help your organization prepare to move beyond the acute epidemic phase, helping define lessons learned and enhance your crisis and issues management protocols.

 

2020 EDELMAN TRUST BAROMETER SPRING UPDATE: TRUST AND THE COVID-19 PANDEMIC

The rapidly evolving COVID-19 outbreak has not only presented an alarming health crisis, it is also causing significant social and economic implications across the globe. In uncertain environments like this, trust in institutions – businesses, organizations, and governments – becomes even more critical.

Read more

EDELMAN TRUST BAROMETER SPECIAL REPORT: TRUST AND THE CORONAVIRUS

To help our clients communicate at this critical moment, we conducted a 10-country study March 6-10 in Brazil, Canada, France, Germany, Italy, Japan, South Africa, South Korea, the U.K. and the U.S. It confirms the role business must play as a source of reliable and timely information. Here are the key findings from the study:

Read more

EDELMAN TRUST BAROMETER SPECIAL REPORT: TRUST AND THE CORONAVIRUS (CANADIAN FINDINGS)

Read the Canada-focused results of the Trust Barometer Special Report on the Coronavirus pandemic.

Read more

EDELMAN TRUST BAROMETER SPECIAL REPORT: BRAND TRUST AND THE CORONAVIRUS (CANADIAN FINDINGS)

Over the past several weeks we have investigated the need for business and employers to step up during these uncertain times. Now, we have further understanding into what it means for brands to do the right thing during the coronavirus pandemic in Canada and the findings are resoundingly clear – this is a moment in time for brands to step up into their purpose and to join the fight.

Read more

EDELMAN TRUST BAROMETER SPECIAL REPORT: BRAND TRUST AND THE CORONAVIRUS

If you were ever in doubt that brands matter, this new data reveals the power and necessity of brand as well as their urgent need to act. Brands should find solutions instead of selling passion or image. They need to be tangible and fast, not impressionistic and conceptual.

Read more

BUSINESS LEADERSHIP IS MISSION CRITICAL ON COVID-19, ACCORDING TO LATEST EDELMAN TRUST BAROMETER SPECIAL REPORT

Our Canadian CEO Lisa Kimmel shares some key highlights from Edelman’s Trust Barometer Special Report: Trust and the Coronavirus.

Read more

CORONAVIRUS: BUSINESS MUST BE A PLAYER, NOT SPECTATOR

Global insights from Richard Edelman and Dr. David Nabarro, the World Health Organization Special Envoy for COVID-19.

Read more

EDELMAN TOPLINE CORONAVIRUS STRATEGIC COMMUNICATIONS GUIDANCE

As organizations evaluate the potential impact of Coronavirus on business operations and stakeholder trust, this document provides strategic considerations, best practices and scenario planning recommendations. 

Read more

Credible Sources of Information: