Capabilities
- Brand
- Corporate
- Creative
- Crisis and Risk
- Digital
- Earned Media
- Health
- Data & Intelligence (DXI)
- Strategy
- Public Affairs
- Technology
- Data Privacy & Security
- Executive Training & Coaching
- Influencer Marketing
- Web Studio
- Edelman Trust Management (ETM)
- Executive Positioning
- Financial Communications
Thought leadership
For almost 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our research is published year-round, covering geopolitics, health, brand, employee and work, and climate. In addition to our unrivaled expertise on trust, we regularly host perspectives from experts across the Edelman network to offer insights and observations on issues affecting the industry and beyond.
Case Studies
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Brand Awareness
Knorr Yummy K's
April 4, 2024
Knorr is a brand that’s been in Canadians’ homes for decades, however it had started gathering dust....
Keep ReadingBrand Awareness
#KeepTheGrey
May 4, 2023
Canada’s renowned national news anchor on CTV, (#1 news channel in Canada) Lisa LaFlamme, was abrupt...
Keep ReadingBrand Awareness
Haleon: Advil #AfterMyShot
October 25, 2022
In March 2020, a single misinformed tweet about ibuprofen use and COVID-19 caused Advil’s brand trus...
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