Insights

Keep up with the latest industry trends and get expert analysis here.

Executive Thought Leadership

The Most Important Optimism Gap is Within Gen-Z Itself

Using Thought Leadership to Engage a Vast World of Untapped Potential

Inside Edelman

Trust in Crisis: Canadians Lose Confidence in Institutions as Grievance Takes Hold

Politics & Government

Bridging the Trust Gap: Insights from Edelman Canada’s Indigenous Peoples & Trust Study

Inside Edelman

Cannes 2023: Going back to the fundamentals to push the industry forward

Culture & Trends

Influencer Marketing is Undergoing a Shift and Here’s What You Need to Know

Executive Thought Leadership

The employer is the last bastion of trust, but don't take it for granted

Digital & Technology

Make Assumptions About Gen Z At Your Own Peril

Digital & Technology

In search of useful, simple, and accurate customer journey maps.

Digital & Technology

Digital Predictions Cup 2023

Digital & Technology

Customer Journey Maps – What are they good for?