Ivana Musich is a dynamic leader with over 15 years of experience across advertising, digital product strategy, eCommerce, business development, and team leadership. As the Head of Digital at Edelman Canada, Ivana is responsible for spearheading innovative digital strategies, growing talent, and pushing boundaries in the ever-evolving digital landscape, ensuring clients stay ahead of the curve.
A Design Thinker at heart, Ivana excels in delivering solutions that are both practical and scalable, ensuring they are aligned with market appeal and deeply grounded in human needs. She is known for her customer-centric approach, consistently advocating for the end user to remain at the forefront of strategic decision-making processes. Ivana’s expertise spans a broad range of industries, including healthcare, financial services, insurance, CPG, government and non-profit sectors, and SaaS, across B2B, B2C, and DTC landscapes, making her a vital asset to Edelman’s leadership team.