Nick has played a major role in numerous high-profile accounts, helping teams develop and implement best in class media monitoring, brand tracking and measurement programs to consistently track, optimize, and evolve communications. Nick’s experiences range from product recalls and data breaches, to aviation accidents and executive turnovers. With over a decade in the firm and oversees the Canadian regional DXI team.
Due to his outside-the-box thinking, he is often tasked with incorporating new innovative tools and analytics platforms into existing processes and projects. With over six years in the communications field acting in a variety of capacities he brings a variety of skills and knowledge to every engagement.
Nick holds a Bachelors and Masters degree from the University of St. Andrews with a focus on Middle Eastern Studies and Modern History. He also brings an international viewpoint to accounts having lived, worked, and studied in the U.S., Scotland, and China.