Nick is a solutions oriented strategic thinker with a knack for making sense of complex business and marketing challenges. He has a proven track record of meeting or exceeding his clients' expectations by delivering on quantifiable business and sales goals. His experience ranges across multiple sectors, including financial services, health, automotive, technology, agriculture, logistics, and oil & gas, to name a few.
A big picture thinker and champion of integration, Nick understands where content and the ever-growing palette of media and social tactics come together to deliver meaningful customer-centric experiences. Working across marketing, sales and communications, Nick helps his clients knock down the silos caused by the limitations of yesterday's technology, aligning energy and effort towards a common goal while uncovering cost efficiencies.
As the lead for Edelman’s Canadian business marketing team, Nick’s goal from day one has been to build a practice whose sole focus and interest is B2B marketing. Deploying a creative and content approach that acknowledges that B2B buying cycles are lengthy and require a different methodology than that of a consumer campaign, while also ensuring media buying practices are aligned to reaching those top sales prospects.