As General Manager, Scott is responsible for the continued strategic direction, growth, and management of Edelman Toronto. With more than 20 years of communications experience in an agency setting, Scott has developed and led communications programs for a variety of clients in the private, not-for-profit, and public sectors.
Before becoming GM of Edelman Toronto, Scott led the Health sector for Edelman Canada. In that role, he tripled the agency’s Canadian Health business, driving growth by greatly diversifying the sector’s client base and broadening the scope of work to include Digital Health, Public Affairs, Health Care Professional Communications, and Creative.
He also played a pivotal role in evolving Edelman Toronto’s transition towards a communications marketing firm, leveraging his natural leadership skills to drive the office’s employee engagement efforts.
He’s an avid - though unremarkable - hockey player, and three years of international travel equip him with an arsenal of extraordinary stories that he’s always ready to unleash on unsuspecting audiences.