Sara is the Head of Influencer in North America. With over 15 years of experience in the field of communications, Sara has shaped Edelman’s approach to influencer marketing and has built a best-in-class team of influencer specialists across Canada and North America. As a core leader within the global influencer specialty at Edelman, Sara has helped both Canadian and international clients from all sectors and practices including brand, health, tech, corporate and b2b harness the power of influencer marketing effectively to drive meaningful business impact.
Over the years Sara has developed a deep understanding of the Canadian and global influencer landscape, establishing strong relationships with content creators, agencies, and platforms globally.
Always keeping a pulse on the latest trends and best practices within the influencer marketing industry, Sara ensures influencer marketing is an integrated component to any comms and marketing plans that connects brands to culture.
Seasoned in Digital as well traditional PR, Sara brings a unique vision to all her accounts by identifying meaningful synergies between these two sides of the business, resulting in strategic programs that directly ladder up to business objectives.
A graduate of Western University, Canada, Sara holds a Bachelor of Arts with an honors in Sociology and a minor in English. She obtained her certificate in public relations from Seneca at York and was previously awarded 30 under 30 for her strengths in communications and influencer marketing. Sara has had the privilege of leading workshops in partnership with YouTube for up-and-coming YouTube creators, helping shape the future of creator collaborations.