Insight

Canadian office workers want more meaningful work and feel they’re spending too much time on menial tasks that leave them uninspired and unmotivated. Based on a commissioned survey of over 1,500 Canadian office workers, we discovered that meaningful work matters to them so much, they’re willing to make some significant sacrifices to do more of it. 46% would give up a raise to do more meaningful work and are willing to sacrifice an average of almost $9K a year to do so. Overwhelmingly, Canadians look to their employers to implement solutions that will help them handle their menial tasks so they can focus on work that matters to them.

Idea

We sought to raise awareness among Canadian IT and HR decision makers about the challenges and time constraints of manual office tasks and how workflow automation can help address the evolving needs of today’s workplaces. We leveraged our survey results for national and regional earned media outreach, digital content, an infographic, thought leadership and LinkedIn content and a report deep-dive for the Canadian sales team with industry-specific data.